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The Death of Pay Per Click Advertising (PPC)

March 20, 2012 by Sookie Shuen
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For something that’s been around for just a few years, PayPer Click advertising, or PPC has become an established part of online marketing for many companies. Put simply, “Paid search marketing is the process of gaining traffic by purchasing ads on search engines. It is sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click...[read more]

Business-to-Business Social Media

February 3, 2009 by Gino Cosme

Can social media be used for business-to-business (B2B) brands? The answer is a “Yes!”. The reason why I think social media is not (yet) a mainstream activity for business-to-business marketers is because the outcomes that most b2b companies look to deliver on are more suited towards “traditional” online and...[read more]

 
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