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How Much For A Sponsored Tweet, Pin or Post?

June 16, 2013 by Frederic Gonzalo

How much for this?

According to a 2012 Survey by IZEA, Social Media Sponsorships are increasingly being used by brands and marketers to reach out to influencers. Here are some takeaways from this report.[read more]

SEO Guidelines: Sponsored Content vs. Ecommerce Partnerships vs. Partner Links

May 8, 2013 by Amanda DiSilvestro

commerce content (and links within that content) is typically found in the form of reviews and guides for a specific product. Partnering with an ecommerce site means that you will be using affiliate links within your content, which again, just won’t work for Google. So what’s the solution? Treat these links like you would sponsored content and use a nofollow. You can never go wrong with a nofollow tag.[read more]

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Will Content Marketing Kill Journalism or Save it?

May 1, 2013 by Alex Baker

There’s a lot of background chatter lately about brand sponsored content being the death of journalism. It’s true that the traditional financial model that allowed the journalism profession to flourish in the latter decades of the 20th century has been getting slowly chipped away at more or less since the turn of the millennium.[read more]

Su Fei's Diary and China's Branded Entertainment

July 18, 2009 by Thomas Crampton

Normandy Madden, of AdAge China discusses the rising phenomenon of sponsored content in China. The first such example was Ugly Betty, has been followed by Su Fei's diary. Adapted from “Sofia's Diary”, which ran in portugal, the plot is co-created with Internet viewers through a series of polls. The episodes, roughly 3 minutes...[read more]

F This: I Won't Read 81% News

October 1, 2008 by Adam Metz

I've been really on the fence about writing this post for a while. It's about what used to be one of my favorite blogs. I really like the people who work there, but I think they've made some really terrible choices in the last six months. Maybe it's because I've been listening to too much of The VSS. My tolerance for bullshit has...[read more]

 
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