serp

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It seems Google has started tweaking page titles with one apparent intention: to promote branding. But what happens when Google starts rewriting our page titles; are they saying our page titles are unsatisfactory? And if we don’t start rewriting them, are we going to suffer a ranking loss?[read more]

cheap search rank boost/shutterstock

Brands have been eager to rise to the top of the search rankings ever since Google killed the yellow pages. Only trouble is, space is limited. Having a top SERP, or search engine results page, is like having a premium listing in the phone book. Here's how to get one.[read more]

A new usability study done by Jakob Nielsen confirms the important of the first  2 words or about 11 characters of a website's links and headlines. On Web and intranet pages, lists occur in many places, including: Search engine results pages (SERP) Lists of current or archived articles, headlines, press releases, and other...[read more]

In this session, representatives from all the major search engines explained what has been happening in the universal (blended) search space over the last year. You've probably noticed that more and more other media are showing up in the search engine results pages (SERPs). Think video clips, images, blogs. These and other verticals are...[read more]

I came across this great presentation from my buddy Daniel Riveong, Head of Search Marketing at e-Storm International on why an integrated SEO and SEM program can help you get the most impact on search engine results pages (SERPs), while effectively managing your search marketing spend. By sharing keyword research, keyword portfolios,...[read more]

For the past twenty-four hours, I have been forced to concentrate on something other than social media…until, that is, social media reared its ugly head as a possible solution to an equally ugly conundrum.  My son is a junior in high school in New Jersey, fortunate enough to attend a private school that has an entire staff...[read more]