About Social Media Today
recession
Job-Hunt Challenges Felt First-Hand: After 37 Interviews I Gave Up (AJC)
Today, I am in the Atlanta Journal-Constitution, page D6 (for those of you reading along at home). Earlier this week, I responded to a blog post on AJC's The Biz Beat blog that encouraged Atlanta citizens who had lost their job in the past year to share their story. I emailed Sunday Business Editor Michael Gray with my story and it was... [read more]
How to listen in a bad economy- 67 social media/web/reputation management tools and sites
You know we listen all the time don't we? We keep telling companies to do it, but sometimes we just leave it at that. Or even worse, we don't get specific. well here u go. Here's the specifics. Here's a mix of sites, tools and companies that do some kind of listening, monitoring or reputation management for you. Some are... [read more]
3 Reasons the Recession is Great News for Social Media
This recession is looking worse than Sylvester Stallone all roided up for that recent Rambo 14 (Rambo goes to the buffet for the Early Bird Special with some pals) movie. It's going to be bad. But for social media, it just might be the best possible circumstance. Here's why: 1. Smart Buying Consumer confidence is at an all-time low. We'... [read more]
How Social Media Can Help You Ride The Recession
Earlier this week I was described as a social media evangelist - in other words someone who sets out to ‘convert' people to social media and being a passionate supporter of social media. That was a great accolade. I do know however that social media is not the solution to every business issue and challenge and... [read more]
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Are We Uncertain?
Uncertainty surrounds us. This is an election year where not only are outcomes of who will lead the United States is uncertain but what will the outcomes of the new leaders policies, decisions and other newly appointed cabinet produce. The outcome will have a global effect. We are surrounded by the “chaos of the moment” and... [read more]
Social Media: Made for a Recession
Social Media: Made for a RecessionDave Evans' ClickZ Series on marketing and social mediaLink to original post [read more]
Recession-Proof Your Business and Get J.K. Lasser's Small Business Taxes 2008 FREE
My mother always believed that the next Great Depression was right around the corner...so she never threw away a rubber band. Whether there or not we are in a recession is open to debate but it wouldn't hurt to prepare for the worst by looking at ways to cut expenses without disrupting your business. On the other hand, the... [read more]
Why Social Applications Will Thrive In A Recession
by Josh Bernoff Is a recession coming? Don't ask me -- I'm not an economist, and even the economists don't really know. But if it's anything like the last recession, advertising will plummet and experimental media will crater. (In the 2001 recession, US advertising dropped 9% and Internet advertising plummeted 27%, according to Veronis... [read more]
Nussbaum: Apple Isn't Cutting In The Face of Recession -- Should You?
From Bruce Nussbaum's BW Innovation Blog: Todd Walker posted a comment that is very important. He pointed to the fact that some Silicon Valley companies are not cutting back but adding to their talent pool to innovate their way of the downturn. In the last recession, Apple worked on iTunes and the iPod. According to the SFGate.com,... [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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“Up until this point we have always understood content through the lens of the distribution channel it sat within. The channel, in fact, gave its name to the content (TV is a form of distribution but we think of it as a form of content) - or, as per your reference to McLuhan, "the medium was the message". The social media revolution is all about the liberation of content from its means ...”
“Alternatively, and this is what I believe, GM is simply not very good at Social. The easiest way out of that situation might well be to blame the tools, rather than the craftman. From what I've been observing, GM has been using Facebook, and especially their brand pages, as little more than a glorified megaphone. ”