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Marketing Goes SoLoMo

February 9, 2014 by Chris Horton

Marketing SoLoMo

I think it’s fair to say that marketing is going mobile. There is something organic and seamless about the relationships we have with our mobile devices. These devices are relevant to our daily lives precisely because they deliver convenience, simplicity, and proximity.[read more]

Mobile Marketing: Use the Four Media Types in Promotion

October 12, 2013 by Gini Dietrich

Mobile Marketing and Media

In the agency world, we talk a lot about the four media types: Paid, earned, owned, and shared. There is lots of content written about how to use each, but, unless you live and breath mobile marketing, it’s rare for that conversation to reach an organization's mobile site.[read more]


The SoMoLo Revolution: Staying Ahead of the Mobile and Geo-Location Marketing Curve [WEBINAR REPLAY]

June 18, 2013 by Kelsey Arnold

45% of in-store consumers turn to social platforms on their mobile devices to influence their buying decisions, according to Pew Research. How is your business participating in that conversation? SoMoLo is becoming an essential part of everyone’s marketing strategy, but are you generating location data and using it effectively?Join our...[read more]

4 Buyer Trends That Will Shake Marketing in 2013

March 11, 2013 by Tony Zambito

Technology interruption, good and bad, continues to alter buyer behavior and disrupt marketing. For CMO’s today, staying abreast of shifts in behaviors associated with content consumption and purchase decisions is becoming job one. Without this understanding, leveraging marketing spend can turn into a wild guess.[read more]

La Relation Client en magasin à l'heure du mobile et du "sans-contact" (NFC)

September 14, 2009 by Mickael Guillois

A ne pas manquer : Conférence CMD "Le sans-contact pour optimiser le shopper marketing dans le point de vente"Les technologies NFC(traduisez "échange de données sans contact"), avec en fer de lance le mobile-à-tout-faire, sont en passe de changer radicalement le parcours d'achat dans nos magasins, comme elles l'ont...[read more]

Mobile Marketing : statistiques et tendances 2009

June 23, 2009 by Ange Pozzo di Borgo

Le salon DEVCOM, c'était vendredi 18 juin à la CCI de Lille. J'y ai fait un passage pour les ateliers dédiés au Web 2.0 et au Marketing Mobile : grosse déception pour la première conférence, très décousue, mais bonne pioche avec la seconde. Voilà quelques infos toutes fraîches...[read more]