non-profits

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Parents try to steer their kids away from the dangers of the internet, but here are three social media pages that have a good message and make a difference. Kids can “like” and “share” these pages to educate their friends on subjects they might have a personal connection to.[read more]

The interesting concept about Pinterest is that you can create your boards to tell a marketing story. Posting status updates and pictures on Facebook or Twitter exposes your audience to your message but leaves it to open interpretation. Pinterest actually takes marketing one step further by allowing you to set up a story with your pins.[read more]

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The non-profit world is not very different from the business world in the strategies that should be employed to connect with your base. Social media management in the the modern world is key to getting your name in front of as many people as possible, engaging them, and monitoring that engagement.[read more]

Social Media and Nonprofits:How to Inspire Virtually Non-Profits have much to gain by tapping into the natural generosity that people practice online. Altruism has been indispensable to the development of the Internet, and the social tools on today's Web provide a great structure for contact and sharing. Non-Profits rely on...[read more]

As a nonprofit consultant that works on capacity building projects, I’m always looking to improve my practice. You can get feedback from clients and keep up in never ending stream of topic or subject-matter information. But data about how to design capacity building and what nonprofits are looking for a consultant and consulting relationship are not quite as plentiful and can be pure gold![read more]

The HD DSLR video revolution is here. This tech trend is all the rage. There are contests to push filmmakers to “ tell the story behind the still” and television producers are turning to this compact video recording technology.[read more]

January is Tune Up month in the Zoetica Salon, an online space for free peer learning about nonprofits and social media. Here’s a few good resources shared on the wall in the past week.[read more]

Non-profits looking to start using social media as a marketing tool will find a wealth of sound advice online, but putting the pieces together into a solid strategy? That's the real challenge. No one simple strategy will work for every nonprofit group. (In fact, trying to give step-by-step "one size fits all" directions for using social...[read more]

A recent post at the Chronicle of Philanthropy's page by Saundra Schimmelpfennig has an interesting title - Does Your Charity’s Web Site Keep Donors in the Dark?I think the general premise of the title is a good one for nonprofits to be asking, but the content of the article is too general - it assumes that nonprofits are all in need of...[read more]

Since January is a great month to tune up your social media strategy, that’s our theme for the month. We will answer your questions about how to make your organization’s social media efforts more efficient. We’ll share tips, resources, and tools for saving time on engaging in conversations, listening, content strategy, measurement, tools and more.[read more]

What are you protecting when a crisis hits?  Ultimately its your reputation — your brand reputation.  Generally speaking, when your brand reputation takes a hit, so does your business.   But in the case of not-for-profit organizations, this goes even further, and can have an even more potentially devastating...[read more]

Beth Kanter is perhaps the best-known, most-respected voice in the world on the subject of using technology in a non-profit setting. A consultant to non-profits since 1993, her blog is consistently ranked as one of the best in marketing — and for good reason. It's full of the kind of practical, tangible, viable advice that all...[read more]