About Social Media Today
crowdsourcing
Crowdsourcing Breaks The Enterprise Glass Ceiling
The concept of “crowdsourcing” – which has many varying definitions and connotations–has grown exponentially over the last few years as more and more companies are recognizing the “power of the crowd.” [read more]
Unleashing Crowd Power, Part 5
When developing any kind of web site, think first about desired feelings and thoughts of your visitors. The same goes for crowdsourcing projects. I [read more]
Intelligent Crowdsourcing: Human Capital Management Across the Value Chain
In today’s knowledge-based economy, companies can no longer rely on their internal workforce to advance their business processes. Instead, many companies are now turning to intelligent crowdsourcing to effectively expand their human capital without putting a strain on their current resources. [read more]
Beyond Ideas: When Social Meets Directed Innovation
Jason Breed recently penned a fantastic article discussing the management breakthrough that is Social Innovation. I pick up on Jason's themes here and continue by illuminating how an idea that is socially raised, can then be accelerated further down the product development life-cycle via Directed Innovation and a Community Development approach. [read more]
Top 5 Reasons Why Blogs Deserve Our Respect (and Are Important for Business)
Next time a social media guru disses blogs - remember blogs are only as old-fashioned as the thinking of the person who uses them. Here are 5 reasons why we love blogs (and you should too). [read more]
Iceland's Crowdsourced Constitution - A Lesson in Open Source Marketing
After the huge financial crash Iceland suffered back in 2008, they have bounced back into the headlines with a world first – crowdsourcing their new constitution across social media channels. Is it a risky mob rule strategy or is it a strategy for democratic success? Interestingly, this question is not unique to Iceland. This is the very same decision faced by any brand or business in the era of the social web. Adopt a crowdsourced digital strategy or continue with an out dated, old school approach to business and face extinction. [read more]
How to Use Twitter for Crowdsourcing and Simple Market Research
Using Twitter to openly ask your followers and the community as a whole has additional benefits. By listening, organizations gain first-hand insight on their customers' desires.You have the option to follow up with your respondents in real time. Plus, because participants are not being led by moderators or necessarily thinking about the expectations for responses, the answers they give can be more genuine and revealing. [read more]
A Social Savvy Snowmageddon
We got hammered with snow. Close to 20 inches around my block and 60-70 mph wind gusts near Lake Michigan (which also happens to be where I live). Seeing how I had a normal one hour commute to the office normally, I worked from the home office today.Through this, I learned how social tools were leveraged to help people out and share what was going on. Here are a couple of observations [read more]
Quora Review
The premise behind Quora is so familiar that, at first glance, it almost gets dismissed as yet another me-too question and answer platform. Now, after its 2010 move from beta to public, Quora has proven to be far more than that. At its most basic level, Quora lets users ask questions of all types to the community, as well as... [read more]
5 Crowdsourced Consumer Trends To Watch In 2011
Almost anyone you meet in marketing will usually be a fan of getting their data and insights about major trends in consumer behaviour from research reports. After all, we generally pay a lot of money for them, and (ironically) many of the most authoritative are BRANDED either by a research organization, or by an authoritative... [read more]
Holding Off on the Design Firm Deathwatch
After carefully studying the business case for and value proposition of crowdsourcing for corporate design requirements, my initial reaction was this might be the end for creative services and graphics firms. Six weeks later I'm now through an initial project with Chicago-based Crowdspring and pleased with the result. The creative... [read more]
Google, the Wisdom of Crowds and Conventional Wisdom
I’ve been thinking a lot lately about crowdsourcing and whether or not the benefits suggested by proponents are overstated. It’s not that crowdsourcing doesn’t have value, the problem I have with it when applied to generalized questions is that the result often mirrors the conventional wisdom on any given subject. It’s not surprising, we... [read more]
Crowd-sourcing is fine, until you bump into control freaks
I ran into a great post on Crowd-sourcing,by Sid Roy, at an ad agency blog, PO Box. I was very impressed because this is the kind of topic that agency types who –at least the traditional ones — used to be very suspicious of: outsiders invading their turf. The gist of the post is that is that co-creation, collaboration and open... [read more]
Strategy and Prioritizing Crowdsourced Oil Cleanup Ideas
Bloomberg Business Week featured a story this week on the idea submission and evaluation process for strategies to deal with the BP Gulf oil spill. The magazine reports that as of last week, some 35,000 ideas had been submitted within the first month of the crisis. Offered online and via phone, each idea represents its submitter's... [read more]
The New Court of Public Opinion
There's an interesting phenomenon that comes with the vastness of the online world. We can get opinions from anywhere. The ubiquity of information means that not only can we comment or opine on anything, but it's easy, and even widely accepted to do so. It's rather understood that if you put a statement, issue, opinion or action out... [read more]
5 reasons crowdsourcing is stupid
Crowdsourcing is very trendy these days and is touted as the answer to many of the ills of poor design and the need to reduce costs. In these cash strapped days any way to make innovation better-cheaper-faster is extremely desirable. But crowdsourcing is just one of the many tools we have at our disposal, and each tool is suited to... [read more]
Local Motors : une nouvelle marque automobile basée sur le crowdsourcing local
Local Motors est une autre vision de l'automobile : la marque développe uniquement les designs proposés les plus plébiscités et construit ces modèles dans un réseau de micro usines locales. Même la lourdissime industrie automobile voit apparaître de petits acteurs qui osent appliquer de... [read more]
MyIdea4CA shows both the power and limitation of opening up to the crowd
US media strategist and Business Week columnist Ben Kunz points us towards this site created by Governor Arnold Schwarzenegger's administration in California. Essentially California is short of $21 billion and Gov Schwarzenegger has involved the voters directly by creating myidea4ca.com. People can submit ideas by adding the hashtag... [read more]
The Magic Tweet: Crowdsourcing Opera Analysis
Photo by 1066 Royal Opera House is crowdsourcing the lyrics for an opera on Twitter in a month's time. (Hat Tip Blog Herald) The opera will be performed throughout the weekend of Deloitte Ignite (4, 5, 6 September 2009). They're investigating how short, 140-character contributions can... [read more]
Enabling communities
Not long ago I posted on how broad communities can be a fertile ground to sprout new communities, and I also posted about a crowdsourcing exercise to create a community/s. SIDENOTE - after this crowdsourcing exercise the next step it to organise the ideas into categories. Each category will be a new forum, our job is to move ideas into... [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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“Up until this point we have always understood content through the lens of the distribution channel it sat within. The channel, in fact, gave its name to the content (TV is a form of distribution but we think of it as a form of content) - or, as per your reference to McLuhan, "the medium was the message". The social media revolution is all about the liberation of content from its means ...”
“Alternatively, and this is what I believe, GM is simply not very good at Social. The easiest way out of that situation might well be to blame the tools, rather than the craftman. From what I've been observing, GM has been using Facebook, and especially their brand pages, as little more than a glorified megaphone. ”