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A Portrait of The Marketer as a Young Man

January 13, 2014 by Dennis Shiao

The Young Marketer

I’m a marketer at DNN who does a lot of writing. My degree is in computer science, not history, communications or political science. I spent the first 14 years of my career in Information Technology. So how did I come to be a marketer?[read more]

How to Use Snapchat for Marketing

October 19, 2013 by Mark Mitchell
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Market with Snapchat

Snapchat is the virtual equivalent of attempting to read a note that’s been thrown into a furnace – it’s there and then viola – it’s not. Snapchat allows users to send photos or videos to friends; the catch is they disappear within second, never to be seen again.[read more]

A Social Conversation with The Walking Dead's Eulyn Womble

October 12, 2013 by Nathan Mendenhall

Unless you have been living under a rock, you have definitely taken notice of the immense popularity of AMC’s The Walking Dead. This show has captured the hearts (and brains, of course) of zombie-loving horror fans all around the world.[read more]

9 Results You Can Expect From Sales Onboarding

October 5, 2013 by Lee Salz

Sales Onboarding

There’s a lot of buzz today around sales onboarding and sales enablement. You may be wondering if sales onboarding should be on your executive team’s priority list of corporate initiatives. Here are nine reasons why it belongs high on your list.[read more]

A 7-Step Process for Expanding Your Online Presence

September 18, 2013 by Stephanie Sammons

Online Presence

Have you started building and growing your online presence beyond a basic website? If you’re like most advisors, you probably haven’t begun to move into content development, social media, and content marketing yet. Do you have a process for expanding your online presence?[read more]

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#SocialShakeUp: Coca-Cola Knows the Secret of Marketing

September 17, 2013 by Christianna Giordano
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Coke at the #SocialShakeUp

Neil Bedwell is the Global Group Director of Digital Strategy & Content at the Coca-Cola Company, and without a doubt, his session at the #SocialShakeUp, “Work That Matters: The Essential Role of Social in Cultural Leadership,” was one of the best of the whole event.[read more]

How to Keep Fans Coming Back All Year Long

September 17, 2013 by Mark Cooper

Marketing Year Round

 

Consider the holidays as the spark needed to light your social marketing strategy. Once you’ve ignited the flame of social interaction with your consumers, focus on sustaining it. Here's how to create holiday marketing campaigns that make an impact all year long.[read more]

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Using Hashtags The Right Way

September 17, 2013 by Ohad Frankfurt

Hashtagging the Right Way

Hashtags were born out of the need to create a discussion and engage people around a particular topic. They are to social networks what SEO is to search engines. Hashtags allow our audience to converse by creating a “virtual group” of small interest and intents.[read more]

What's in a Name? 15 Criteria for Naming a Brand or Product

September 17, 2013 by David Mitchel

Naming A Brand

A decision to name a branded product is an immense challenge for a great number of marketers. By choosing a good brand name or name of a product underneath your corporate name, a company is positioning itself for greater success.[read more]

Study: The Habits, Beliefs, and Behaviors of the Modern Traveler

September 16, 2013 by Frederic Gonzalo

Traveler Behavior

Customer engagement in the travel industry represents a paradox. Depending if you are traveling for business or leisuresome people want to be connected and online throughout their experience while there is a growing need and trend for travelers to unplug while away on vacation.[read more]

Low Budget Video Production Successes [VIDEO]

September 15, 2013 by Neil Davidson

Low Budget Video Success

I love it when low budget video production does well online. It is proof of the potential democracy of the Internet and it means the little guy does stand a chance against the big brands. Here are some of my favourite low budget video successes – prepare to be inspired.[read more]

What Women Want, From Travel Brands!

September 2, 2013 by Frederic Gonzalo

Travel Marketing and Women

One-third of women shop for travel at least twice a year, and 80% of them make purchases online but when it comes to travel brands, only 12% of women say Priceline markets its products and services effectively to them, and only 9% believes Orbitz does.[read more]

5 Ways Data-Driven Marketing is Like Taking the Perfect Selfie

September 1, 2013 by Maxwell Stinson
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Marketing and Selfies

You really need to embrace data or else you’ll only end up groping (and possibly even stumbling) in the dark. Yes, there’s nothing sexy about breaking down data and crunching numbers, but these things don’t have to feel like a tedious chore.[read more]

10 Workplace Tips for Startups to Stay Creative

August 25, 2013 by Syed Noman Ali
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Startup Creativity

If you’ve just kicked off your business, it can be hard to get your voice heard at first. But being a novice can also be an advantage. You’re fresh, your ideas are new and you haven’t fallen into the dull office routines like the Fortune 500 companies.[read more]

8 Facts Every Marketer Needs to Know about Cyber Monday

August 18, 2013 by Mark Cooper

Cyber Monday Marketing

The holiday shopping season used to be broken into two parts: Black Friday and every day after that. But now the Monday after Thanksgiving is a force, driving a huge amount of ecommerce over the web and mobile. Marketers must prep in advance for this massive sales holiday.[read more]

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How to Set an Effective Marketing Budget for Social Media Promotion

August 12, 2013 by Victoria Heckstall

Social Media Budgeting

Social media promotion is the future. Google continues to place more emphasis on social media as a means to increase your exposure in the search engines. Your marketing budget should prioritize social media because there are few people without at least one account.[read more]

Confessions from Small Business Owners Using Social Media

August 11, 2013 by Nathan Mendenhall
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Recently I had the pleasure of attending Fatality Fest, the very first horror movie convention to take place here in West Palm Beach. I was especially interested in the vendors as they are the epitome of small business owners trying to get their dreams off of the ground.[read more]

SEO Writing Myths That Can Get Expensive

July 8, 2013 by Amanda DiSilvestro
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SEO is fueled by quality content, so you want to make sure that your writing strategy is down pat. While it isn’t easy being an online writer, it is actually the website owners that can ruin SEO writing and fall into a costly trap.[read more]

Welcome to the Founding Fathers Digital Marketing Agency

July 5, 2013 by Chris Horton

At the time of our nation’s birth, it was the intellectual versatility of our Founding Fathers that allowed a relatively small number to speak truth to power and challenge the greatest empire of their time[read more]

Small Business Owners Have Learned the Power of Web Tools

July 3, 2013 by Miles Austin
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Take charge of your success and learn from small business owners. Embracing the use of web tools in your business will produce results substantially greater than you are achieving today.[read more]

 
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