About Social Media Today
marketing
Brands’ Marketing Spend: Recession-Proof or Not?
The fact of the matter is quite simple ... with most customers trying their best to limit themselves to mostly essential purchases, it has never been more important to have a strong and respected brand identity, which is synonymous with quality and value for money.. [read more]
Social Media is Still Media: Why Marketing Alone Shouldn't Drive Social
Social media is more than just a marketing tool, however, and sequestering your initiatives in one department is doing your brand a disservice. Social media is a hybrid vehicle that can benefit many initiatives within your brand. It isn't limited to only marketing, and in fact, limiting your social media efforts to marketing messages can often backfire. [read more]
Why I Don't Want You To Buy Likeonomics (This isn't a marketing trick)
One of the core beliefs of Likeonomics is that there is a real currency to unexpected honesty. It is why I told the story of the "Making of Likeonomics" several weeks before it was even out. I believe that if I don't hide my motivation from you, and share it openly - I can build trust, because I'm not trying to trick you. [read more]
Get Social: Become an Authority in Your Industry
Whether you’re a suit-wearing corporate company or the local bakery, you can establish your brand as an authority in your industry and in your community using social media. There is a fine line between being another active brand on social media as opposed to being an authority. There are many components that are factored into creating a... [read more]
Facebook Begins Rolling Out News Feed "Offers" for Local Small Businesses
When Mark Zuckerberg was involved with first launching the now giant entity that is Facebook, he had a smaller vision of how it could be used. Students would be able to connect with other students locally through his network and share ideas, friendships, and according to the movie The Social Network maybe gain a little fame for the little guy. [read more]
Three Amazing Crowdsourcing Campaigns
There are now many great examples of how online communities can be used as a tool for crowdsourcing during the product development process; I’ve outlined a few of my personal favourites below, some old and some new... [read more]
Becoming a "Corporate Executive Tweeter"
Obviously, if you own a company with an online presence or sell a product over the internet, you should be tweeting. But for the many of us who grew up in a time when the only thing that went tweet were birds, jumping into social media can be a bit difficult. [read more]
Predicting Moods Using Social Media
You watch his face wiggle up and down (he has particularly excited eye-brows) with the general mood of the UK from 2009 to 2012. It's warming and relatable to see a human face representing the entire mood of the UK, especially when he starts smiling around Christmas. [read more]
7 Razones Para Enviar un Boletin de Noticias (newsletter) a Tus Clientes
Este artÃculo nos da algunas ideas del porque enviar boletÃnes electrónicos a nuestros clientes y mantener una presencia de marca con nuestros clientes. [read more]
How Much Does a Like or a Follow Cost?
Tapping into the latest research, Builditz.com took a closer look at the value of Social Followers, and Brand Advocates, in this New Infographic. [read more]
Watch Out: Rogue Social Media Marketing
If there's one thing I've noticed in social media and more specifically in business to business sales, it's that employees of a company may create a Facebook Fan Page, but the president is not aware of it! In the last 6 months alone, I’ve noticed about 4 cases in my city (Vancouver, BC.)ProblemFrom a public relations and branding... [read more]
Why a Social Conversation Calendar is Essential
When Managing a Social Channel like Facebook, whether it be for your Brand or one that you manage, putting to task a Conversation Calendar can be an invaluable tool. One that is not utilized enough in Social Media Management because it is often deemed as not necessary. [read more]
ViDEO: Raising Prices Without Ticking Off Your Market
So, how does one raise their prices without making their market mad? [read more]
Social Analytics: Deriving Insights for Increased Marketing and Sales Effectiveness
Actionable Social Analytics is an evolving business discipline that studies social media metrics to help marketers use the findings to drive business intelligence. Going beyond measuring buzz, reach, retweets, likes and follower growth, social analytics aggregates and analyzes online conversations (industry, competitive, prospect, consumer, customer) and social activity generated by brands across social channels and empowers organizations to act on the derived intelligence to drive business results. [read more]
Communication: The Link Between Social Media and Sales
Social media has completely revolutionized how products are sold, and yet there are still businesses that only use social media outlets to spam their followers with coupon codes and pointless blog posts about how great their business is. Back in 2010, a WhiteHorse survey found that only 52% of B2C business, and a mere 32% of B2B... [read more]
Inbound Marketing Works: A Copywriter’s Success Story
Image courtesy of author's blog
I want to tell you a little success story and help you understand why the same strategy can be the most effective marketing tactic your company will ever take. It's the story of a copywriting company, my company, and how I've managed to revive the demand for my services by pulling the plug on advertising and using inbound marketing. [read more]
Confessions of a Social Media Girl: Mega Millions Insanity & Missed Opportunities
I’m willing to bet that none of my friends on any social media outlet will win the NY Mega Millions Lottery tonight. I’d go so far as to bet that I would shave my head, if one of them would win. [read more]
Social Strategy and the Non-Profit
Photo by Ed Schipel via Flickr
Things for a non-profit to consider when embarking on a social media voyage. [read more]
Pin It to Win It: How Non-Profits Can Tell Their Story on Pinterest
The interesting concept about Pinterest is that you can create your boards to tell a marketing story. Posting status updates and pictures on Facebook or Twitter exposes your audience to your message but leaves it to open interpretation. Pinterest actually takes marketing one step further by allowing you to set up a story with your pins. [read more]
Ripoff or Revolution? What Social Media Marketers Can Learn from KONY 2012
There is some heated debate circulating the social media and blogosphere about the recent viral video from Invisible Children, a nonprofit organization leading the movement to bring down one man, Joseph Kony. Regardless of whether you support or oppose KONY 2012, as a marketer, what can we learn about this video that has swept the Web? [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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“Up until this point we have always understood content through the lens of the distribution channel it sat within. The channel, in fact, gave its name to the content (TV is a form of distribution but we think of it as a form of content) - or, as per your reference to McLuhan, "the medium was the message". The social media revolution is all about the liberation of content from its means ...”
“Alternatively, and this is what I believe, GM is simply not very good at Social. The easiest way out of that situation might well be to blame the tools, rather than the craftman. From what I've been observing, GM has been using Facebook, and especially their brand pages, as little more than a glorified megaphone. ”