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Brands’ Marketing Spend: Recession-Proof or Not?

May 21, 2012 by Mark McGrath
with 55 views
0

The fact of the matter is quite simple ... with most customers trying their best to limit themselves to mostly essential purchases, it has never been more important to have a strong and respected brand identity, which is synonymous with quality and value for money.. [read more]

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Social Media is Still Media: Why Marketing Alone Shouldn't Drive Social

May 11, 2012 by Annalise Kaylor
with 1,202 views
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Social media is more than just a marketing tool, however, and sequestering your initiatives in one department is doing your brand a disservice. Social media is a hybrid vehicle that can benefit many initiatives within your brand. It isn't limited to only marketing, and in fact, limiting your social media efforts to marketing messages can often backfire. [read more]

Why I Don't Want You To Buy Likeonomics (This isn't a marketing trick)

May 7, 2012 by Rohit Bhargava
with 437 views
1

One of the core beliefs of Likeonomics is that there is a real currency to unexpected honesty. It is why I told the story of the "Making of Likeonomics" several weeks before it was even out. I believe that if I don't hide my motivation from you, and share it openly - I can build trust, because I'm not trying to trick you. [read more]

Get Social: Become an Authority in Your Industry

May 6, 2012 by Excelamktg Social Media Marketing
with 1,686 views
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Whether you’re a suit-wearing corporate company or the local bakery, you can establish your brand as an authority in your industry and in your community using social media. There is a fine line between being another active brand on social media as opposed to being an authority. There are many components that are factored into creating a... [read more]

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Facebook Begins Rolling Out News Feed "Offers" for Local Small Businesses

May 3, 2012 by D William Jones
with 971 views
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When Mark Zuckerberg was involved with first launching the now giant entity that is Facebook, he had a smaller vision of how it could be used. Students would be able to connect with other students locally through his network and share ideas, friendships, and according to the movie The Social Network maybe gain a little fame for the little guy. [read more]

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Three Amazing Crowdsourcing Campaigns

April 20, 2012 by Alex Smith
with 733 views
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There are now many great examples of how online communities can be used as a tool for crowdsourcing during the product development process; I’ve outlined a few of my personal favourites below, some old and some new... [read more]

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Becoming a "Corporate Executive Tweeter"

April 18, 2012 by Deborah Sweeney
with 1,524 views
0

Obviously, if you own a company with an online presence or sell a product over the internet, you should be tweeting. But for the many of us who grew up in a time when the only thing that went tweet were birds, jumping into social media can be a bit difficult. [read more]

Predicting Moods Using Social Media

April 18, 2012 by Matthew Harris
with 774 views
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You watch his face wiggle up and down (he has particularly excited eye-brows) with the general mood of the UK from 2009 to 2012. It's warming and relatable to see a human face representing the entire mood of the UK, especially when he starts smiling around Christmas. [read more]

7 Razones Para Enviar un Boletin de Noticias (newsletter) a Tus Clientes

April 10, 2012 by Jesus De La Garza
with 198 views
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Este artículo nos da algunas ideas del porque enviar boletínes electrónicos a nuestros clientes y mantener una presencia de marca con nuestros clientes. [read more]

How Much Does a Like or a Follow Cost?

April 9, 2012 by D William Jones
with 1,225 views
0

Tapping into the latest research, Builditz.com took a closer look at the value of Social Followers, and Brand Advocates, in this New Infographic. [read more]

Watch Out: Rogue Social Media Marketing

April 9, 2012 by Austen Mayor
with 4,949 views
2

If there's one thing I've noticed in social media and more specifically in business to business sales, it's that employees of a company may create a Facebook Fan Page, but the president is not aware of it! In the last 6 months alone, I’ve noticed about 4 cases in my city (Vancouver, BC.)ProblemFrom a public relations and branding... [read more]

Why a Social Conversation Calendar is Essential

April 7, 2012 by D William Jones
with 1,838 views
2

When Managing a Social Channel like Facebook, whether it be for your Brand or one that you manage, putting to task a Conversation Calendar can be an invaluable tool. One that is not utilized enough in Social Media Management because it is often deemed as not necessary. [read more]

ViDEO: Raising Prices Without Ticking Off Your Market

April 6, 2012 by Tommy Walker
with 131 views
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So, how does one raise their prices without making their market mad? [read more]

Social Analytics: Deriving Insights for Increased Marketing and Sales Effectiveness

April 5, 2012 by Mike Lewis
with 426 views
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Actionable Social Analytics is an evolving business discipline that studies social media metrics to help marketers use the findings to drive business intelligence. Going beyond measuring buzz, reach, retweets, likes and follower growth, social analytics aggregates and analyzes online conversations (industry, competitive, prospect, consumer, customer) and social activity generated by brands across social channels and empowers organizations to act on the derived intelligence to drive business results. [read more]

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Communication: The Link Between Social Media and Sales

April 4, 2012 by Deborah Sweeney
with 1,538 views
1

Social media has completely revolutionized how products are sold, and yet there are still businesses that only use social media outlets to spam their followers with coupon codes and pointless blog posts about how great their business is. Back in 2010, a WhiteHorse survey found that only 52% of B2C business, and a mere 32% of B2B... [read more]

Inbound Marketing Works: A Copywriter’s Success Story

April 1, 2012 by Barry Feldman
with 5,460 views
2

Image courtesy of author's blog

I want to tell you a little success story and help you understand why the same strategy can be the most effective marketing tactic your company will ever take. It's the story of a copywriting company, my company, and how I've managed to revive the demand for my services by pulling the plug on advertising and using inbound marketing. [read more]

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Confessions of a Social Media Girl: Mega Millions Insanity & Missed Opportunities

March 31, 2012 by Veronica Guzik
with 768 views
2

I’m willing to bet that none of my friends on any social media outlet will win the NY Mega Millions Lottery tonight. I’d go so far as to bet that I would shave my head, if one of them would win. [read more]

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Social Strategy and the Non-Profit

March 23, 2012 by Brad Attig
with 932 views
0

Photo by Ed Schipel via Flickr

Things for a non-profit to consider when embarking on a social media voyage. [read more]

Pin It to Win It: How Non-Profits Can Tell Their Story on Pinterest

March 12, 2012 by Mary Wieder
with 1,695 views
0

The interesting concept about Pinterest is that you can create your boards to tell a marketing story. Posting status updates and pictures on Facebook or Twitter exposes your audience to your message but leaves it to open interpretation. Pinterest actually takes marketing one step further by allowing you to set up a story with your pins. [read more]

Ripoff or Revolution? What Social Media Marketers Can Learn from KONY 2012

March 9, 2012 by Mary Manzo
with 2,234 views
3

There is some heated debate circulating the social media and blogosphere about the recent viral video from Invisible Children, a nonprofit organization leading the movement to bring down one man, Joseph Kony. Regardless of whether you support or oppose KONY 2012, as a marketer, what can we learn about this video that has swept the Web? [read more]

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