marketing

mother's day

 

How important is Mom in the scheme of things? Check out this infographic about how is spending how much on Mom. Some of the numbers surprise us…do they surprise you?[read more]

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As social media grows, so does the valuable intelligence it delivers to businesses smart enough to take advantage. Never before has understanding the intricacies of a market, consumer or competitor been so accessible with a flood of data from social networks and open-source channels.[read more]

Social media marketing geniuses?

Love them or hate them, the Kardashian family knows how to market themselves. Okay, so they have a reality TV show (or four) -- that helped. But they are still social media marketing and branding superstars. So here's how you can Keep Up with the Kardashians on your own social media networks.[read more]

Click here to view the slideshow.Sponsored by Visual content - photos, infographics, graphs, videos or illustrations - is often proven to catch more attention and travel further on the social web than text alone. Can marketers build effective messages into these shareable pictures and graphics?Today, images are created and shared...[read more]

Effective content strategy

Having a content strategy for marketing your business is essential. This will enable you to accurately monitor whether you're engaging with your desired audience in the right way. Here are two examples of brands that really understood how the right content could lead to great engagement.[read more]

Is Pinterest the most sales actionable social network out there? According to Pinterest CEO Ben Silbermann, Pinterest helps "people discover the things that they love and then go take action on them, and a lot of the things they take action on are tied to commercial intent.”[read more]

When I asked my former team for the buyer personas from the client, they handed me a sheet of information about companies – type of companies, products, culture, etc. And I thought, “My goodness. My client does not know the difference been Buyer Personas and Ideal Customer Profiles.”[read more]

People are going to listen to what you have to say if it’s going to help them. Providing Valentine’s Day ideas not only helps them, but helps your business create trust with consumers. Here are three quick tips for how to make the most of Valentine's Day fervor.[read more]

According to Bloomberg, Facebook is working on a cutting-edge application that will track the location of Facebook users across the globe to benefit from smartphone social media use. Businesses will be happy to know that 55% of those who have clicked on a mobile ad have an annual income of more than $75,000 as we mentioned in a previous post.[read more]

We don't know the financial impact any one Super Bowl spot has had on any one brand, yet. It's simply much too early to tell. That having been said, I think Anheuser Busch won AND lost during the Super Bowl with two very different TV commercials.[read more]

Turns out, there really are millions of viewers who tune into the Super Bowl for the ads. Blame it on Steve Job’s wildly famous 1984 advertisement, but the commercial messages in between power plays have developed a cult following.[read more]

Gads of business owners are starving for answers to their questions about making their content marketing programs work. Barry Feldman of @feldmancreative takes an aggressive swing at them. You've been warned.[read more]

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The Twitter statisticians at HiveMindMap display the most popular hashtags from the last seven days in a kaleidoscopic spider diagram, with affiliated links connected by multicoloured tendrils. Businesses can use HiveMindMap to discover how interests are connected and identify trends related to their services.[read more]

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Images are becoming more and more important in online marketing. From Pinterest to infographics, savvy online marketers are employing more images and using them quite effectively to present their messages.[read more]

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I am always asked this question “How can LinkedIn help with marketing?” from clients, subordinates and even my bosses. If you follow the below mentioned power points, LinkedIn can do wonders for your business.[read more]

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Social media is free, but SMEs are spending a lot on this marketing channel. Are the costs justified, or are companies better off staying out of social media?[read more]

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This is a timeline chart of the progress that mass media advertising has made over the past two centuries. The chart shows that techniques of mass advertising have evolved hand in hand with technological developments in communication. Starting with the newspaper, and ending (for the moment) with the internet and the Android phone, advertising has been an essential ingredient in the mix.[read more]

I’d take 10 excited brand evangelists over 1,000 likes any day. It’s the people that make social successful and statistics can be easily manipulated. Through real engagement and meaningful conversation, those evangelists grow over time and spread the word.[read more]

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Companies are spending millions of dollars to gather data that identifies you and your online behaviors, analyzes your behaviors and reports on them. Wouldn't you rather get paid for that?[read more]

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Overlapping skillsets, ambiguous job functions and technological innovation requires that the CMO role evolve – and keep evolving. Understanding digital behavior has become a prerequisite and the CMO must be a “technologist” as well as marketer so they can understand key data and strategically target their markets effectively.[read more]