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Miraculous Moms Want Ravishing Roses [INFOGRAPHIC]

May 12, 2013 by Mike Frey
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mother's day

 

How important is Mom in the scheme of things? Check out this infographic about how is spending how much on Mom. Some of the numbers surprise us…do they surprise you?[read more]

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The Enterprise-Wide Advantage of Advanced Social Intelligence

April 13, 2013 by Kevin Glacken
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As social media grows, so does the valuable intelligence it delivers to businesses smart enough to take advantage. Never before has understanding the intricacies of a market, consumer or competitor been so accessible with a flood of data from social networks and open-source channels.[read more]

Marketing Lessons From the Kardashian Family

April 10, 2013 by Stephanie Frasco
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Social media marketing geniuses?

Love them or hate them, the Kardashian family knows how to market themselves. Okay, so they have a reality TV show (or four) -- that helped. But they are still social media marketing and branding superstars. So here's how you can Keep Up with the Kardashians on your own social media networks.[read more]

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Infographics, Images, and the Value of Impressions: Why are Visual Features Vital to Social Marketing? Webinar Replay

March 26, 2013 by Kelsey Arnold
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Click here to view the slideshow.Sponsored by Visual content - photos, infographics, graphs, videos or illustrations - is often proven to catch more attention and travel further on the social web than text alone. Can marketers build effective messages into these shareable pictures and graphics?Today, images are created and shared...[read more]

Great Content Strategy: Two Examples to Learn From

March 26, 2013 by Emma Smith
1

Effective content strategy

Having a content strategy for marketing your business is essential. This will enable you to accurately monitor whether you're engaging with your desired audience in the right way. Here are two examples of brands that really understood how the right content could lead to great engagement.[read more]

Pinterest Is a Business Necessity

March 7, 2013 by Chris Horton
2

Is Pinterest the most sales actionable social network out there? According to Pinterest CEO Ben Silbermann, Pinterest helps "people discover the things that they love and then go take action on them, and a lot of the things they take action on are tied to commercial intent.”[read more]

An Ideal Customer Profile vs. Buyer Persona

February 8, 2013 by Jeff Ogden
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When I asked my former team for the buyer personas from the client, they handed me a sheet of information about companies – type of companies, products, culture, etc. And I thought, “My goodness. My client does not know the difference been Buyer Personas and Ideal Customer Profiles.”[read more]

This Valentine's Day, Provide Solutions for Your Market's Needs

February 5, 2013 by Cara Tarbaj
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People are going to listen to what you have to say if it’s going to help them. Providing Valentine’s Day ideas not only helps them, but helps your business create trust with consumers. Here are three quick tips for how to make the most of Valentine's Day fervor.[read more]

Facebook's Passive Location Logging App: A New Marketing Tool

February 5, 2013 by Samantha Collier
0

According to Bloomberg, Facebook is working on a cutting-edge application that will track the location of Facebook users across the globe to benefit from smartphone social media use. Businesses will be happy to know that 55% of those who have clicked on a mobile ad have an annual income of more than $75,000 as we mentioned in a previous post.[read more]

How One Brand Won and Lost During the Same Super Bowl

February 5, 2013 by Steve Olenski
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We don't know the financial impact any one Super Bowl spot has had on any one brand, yet. It's simply much too early to tell. That having been said, I think Anheuser Busch won AND lost during the Super Bowl with two very different TV commercials.[read more]

Marketing That Scores a Touchdown: The Best #SuperBowl XLVII Ads

February 4, 2013 by Jasmine Henry
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Turns out, there really are millions of viewers who tune into the Super Bowl for the ads. Blame it on Steve Job’s wildly famous 1984 advertisement, but the commercial messages in between power plays have developed a cult following.[read more]

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12 Brutally Honest Answers to Your Content Marketing Questions

January 27, 2013 by Barry Feldman
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Gads of business owners are starving for answers to their questions about making their content marketing programs work. Barry Feldman of @feldmancreative takes an aggressive swing at them. You've been warned.[read more]

HiveMindMap Helps You Track Top Tweets

January 22, 2013 by Josh Bennett
1

The Twitter statisticians at HiveMindMap display the most popular hashtags from the last seven days in a kaleidoscopic spider diagram, with affiliated links connected by multicoloured tendrils. Businesses can use HiveMindMap to discover how interests are connected and identify trends related to their services.[read more]

The Importance Of Marketing Through Images

November 12, 2012 by Caroline Melberg
2

Pixelated Icons/Shutterstock

Images are becoming more and more important in online marketing. From Pinterest to infographics, savvy online marketers are employing more images and using them quite effectively to present their messages.[read more]

Can LinkedIn Help You with Your Marketing?

September 29, 2012 by Rohit Onkar
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I am always asked this question “How can LinkedIn help with marketing?” from clients, subordinates and even my bosses. If you follow the below mentioned power points, LinkedIn can do wonders for your business.[read more]

SMEs, Social Media, and the Costs of Managing a ‘Free’ Resource

September 29, 2012 by Nancy Perkins
1

Social media is free, but SMEs are spending a lot on this marketing channel. Are the costs justified, or are companies better off staying out of social media?[read more]

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The History of Marketing Channels

August 10, 2012 by Drew Hendricks
1

This is a timeline chart of the progress that mass media advertising has made over the past two centuries. The chart shows that techniques of mass advertising have evolved hand in hand with technological developments in communication. Starting with the newspaper, and ending (for the moment) with the internet and the Android phone, advertising has been an essential ingredient in the mix.[read more]

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When Social Media Fails

August 6, 2012 by Ryan Connors
3

I’d take 10 excited brand evangelists over 1,000 likes any day. It’s the people that make social successful and statistics can be easily manipulated. Through real engagement and meaningful conversation, those evangelists grow over time and spread the word.[read more]

Big Firms Lose Control of Your Data

August 1, 2012 by Eric Vachon
2

Companies are spending millions of dollars to gather data that identifies you and your online behaviors, analyzes your behaviors and reports on them. Wouldn't you rather get paid for that?[read more]

Takeaways From Forrester’s 2012 CMO Study

July 26, 2012 by Mark Nardone
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Overlapping skillsets, ambiguous job functions and technological innovation requires that the CMO role evolve – and keep evolving. Understanding digital behavior has become a prerequisite and the CMO must be a “technologist” as well as marketer so they can understand key data and strategically target their markets effectively.[read more]

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