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The Local Search Game is On: Yahoo Partners With Yelp to Enhance Search Results

March 14, 2014 by Devon Hennig

Yahoo partners with Yelp.

Yahoo updated its search engine earlier this year to include essential facts about any business in the US right on its results page. Taking things a step further, Yahoo announced yesterday that they have partnered with Yelp “bringing more business listings, more photos, and more reviews” to the table.[read more]

Six Business Blog Topics That Will Attract Local Customers

February 16, 2014 by Linda Dessau

local storefront (© pinkpueblo – Fotolia.com)

To improve your search engine rankings specifically for searches in your local area, it’s helpful to incorporate local references into your content. To help you do that in an authentic way, here are six local-focused blog post topics that will draw new customers from your geographic area.[read more]

How to Be a Local Search Superhero [INFOGRAPHIC]

December 18, 2013 by Sam Zastrow

Local Search Superhero

Let’s face it: most local business owners and marketers don’t have a ton of time to dedicate to digital marketing. Time is precious, so learning the nuances and technicalities of digital marketing just doesn’t seem like a practical endeavor for many of them.[read more]

Google Carousel and How It Affects Local Search

July 24, 2013 by Amanda DiSilvestro

Google carousel search / shutterstock

Local search leads to great online marketing results. Now Google has taken local search one step further with the introduction of the Google Carousel. This new feature works exactly the way it sounds—a scroll you will see at the top of a Google SERP that features different local business listings.[read more]

5 Ways to Optimize Your Business for Local Search

March 29, 2013 by Chris Horton

The shift away from the “traditional” search engine portals in favor of mobile-friendly alternatives will likely continue to grow apace as mobile device usage outstrips that of desktops and PCs. For companies that want to get found in today’s mobile environment, here are some quick tips to optimize your business for local search.[read more]

How Small Retailers Can Use Social Media

December 12, 2011 by Ali Goldfield

As a social media coach, it always baffles me when I hear the small business owner question how and why they need a social media strategy. But as a small business owner, can you compete with the retail giants? One of the benefits of creating and maintaining an effective social media strategy is that, with a bit of hard work and perseverance, it doesn’t need to cost a lot.[read more]

5 Creative Ways for Local Biz to Leverage Social with Google Maps

May 16, 2010 by Juliana Crispo

There are so many creative ways for local businesses to get creative about marketing for dirt cheap, even free.  Google Maps is one resource forgotten to many local businesses.  Here are 5 ways local businesses can use Google's user generated mapping functions, and social mapping tools to gain an edge in your area. 1....[read more]

Why I Want Localised, Specialised Search

March 8, 2007 by Mike Stopforth

Dennis McDonald, an Enterprise 2.0 expert based in Washington D.C., commented on my recent post about Gargoyle (the SA Blog search engine), asking why I would be so interested in localised search when I have the all-powerful and pervasive alternatives in Google and Technorati (or del.icio.us from a semantic point of view). The answer to...[read more]