branding strategy

color theory in branding

It’s vital to move beyond the standard logo and tagline and take a holistic approach to evoking emotions among potential customers across all of your marketing channels — including social media sites.[read more]

new digs

Branding your business is an all-encompassing task. From the content on your web page and the colors you use in your graphics to the look and feel of your office, the space where you and your team work sends a signal of your brand.[read more]

Google Smell (beta)

Always the April Fools pranksters (remember last year's self-driven NASCAR car announcement?), Google is once again partaking in the age-old practice of trying to dupe people on April 1 into believing the unbelievable.[read more]

Mazzzur/shutterstock.com

Once upon a time, in lush fields of green, lived a powerful brand icon. After an early life in the limelight, he slowed down. For many years he lived in seclusion; few saw or heard from him...[read more]

We do a thing we call 'Conversation Management.' We train clients in the art and we have folks who are the next gen community managers or "conversation managers." At its heart, this always-on service is about managing a brands social Web platforms to build engagement, interaction and acquire followers, likers, fans - whatever the...[read more]

You might have noticed a trend in more and more marketing, where large brands are featuring real people and actual employees in their ads. The end of the new Intel ads feature employees singing the well known "Intel bong" - the four note chime at the end of their ads. Best Buy uses their employees in their ads wearing their trademark...[read more]

Mr. Clean is a car wash in Texas. Gerber sells baby life insurance. Caterpillar makes flashlights. I think the brand extension business is just a little crazy. I get why it should work, and I certainly know why businesses want it to. Any survey or focus group will tell you that consumers associate brands with purposes. GM makes cars....[read more]

Over the last several weeks I have found myself working on answers to the same question for both client work as well as some personal efforts around Personality Not Included. The question is a simple one that most marketers will deal with at some point in their career: how to get your product or service to stand out at an event that you...[read more]

Remember the scene in Monty Python's Holy Grail when the man tries to dump his still alive father onto the cart of dead bodies? The old man says, “I'm not dead yet.” That's what a number of once moribund brands are saying now. The May 19 issue of The New York Times reports that River West has acquired such recognizable...[read more]