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The Engagement Effect (For Digital Marketers)
Ben Franklin once wrote, “Tell me and I’ll forget. Show me and I might remember. Involve me and I will understand.” This article provides three examples of companies that have taken a creative way to drive engagement for greater impact and retention. [read more]
Does Moore’s Law Make Better Health Care Inevitable? Don Rucker of Siemens Thinks So
Donald Rucker, Chief Medical Officer, Siemens
Yesterday’s jammed-packed day at TEDMED has been outstandingly summarized and diarized by Patricia Salber. The recurring thread that I noted throughout a fruitful day of talks was that Moore’s Law, the formula for the exponential growth of computing capacity, was invoked, I counted, at least three times during the day, and has... [read more]
Closing the Books: A Report to our Community
We doubled our staff, hiring some cracker-jack former journalists and energetic, customer-focused community marketing staff. We ended the year decidedly in the black, but making sure that we delivered value through our team and not through a lot of wasted expense. [read more]
Social Media Today Announces Siemens Sponsorship of HealthWorks Collective
Dr John Glaser, Phd, CEO, Siemens Healthcare Sector
We’re delighted to be able to announce formally a new relationship with a great company, Siemens. The Siemens Healthcare Sector is today raising its brand high on our newest Social Media Today editorially independent community, HealthWorksCollective. [read more]
Social Media in 2011: We Still Have a Long Way to Go
I’m going to kick the crystal ball way ‘cross the room. Who in his right mind could have predicted last year that WikiLeaks would become a global brand, or that its founder would be facing charges of sexual assault in Sweden for failing to fix a condom? (Where is James Ellroy on this?) That Sarah Palin would end up with over... [read more]
Closing the Social Media Quality Gap, a Report from Siemens
Dr. Mark Derbacher, Siemens Energy Sector Social media at Siemens has come a long way since a senior executive popped into the communications headquarters in Munich in 2006 and asked for someone to take responsibility for social media at the global company. It was a Friday following a Thursday holiday (anyone who has ever done... [read more]
Siemens Sponsors The Energy Collective
It's a big day for us here at the Social Media Today network of online business-to-business communities. Siemens has just become the enabling sponsor of The Energy Collective, our popular and highly-respected "green" community. All of our communities are sponsored to varying degrees but we have been especially careful... [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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“Up until this point we have always understood content through the lens of the distribution channel it sat within. The channel, in fact, gave its name to the content (TV is a form of distribution but we think of it as a form of content) - or, as per your reference to McLuhan, "the medium was the message". The social media revolution is all about the liberation of content from its means ...”
“Alternatively, and this is what I believe, GM is simply not very good at Social. The easiest way out of that situation might well be to blame the tools, rather than the craftman. From what I've been observing, GM has been using Facebook, and especially their brand pages, as little more than a glorified megaphone. ”