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Rethinking User Experience in Fashion and Beauty eCommerce

April 23, 2014 by Laurent Francois

Fashion and beauty.

In a recent study, 82% of women said they believe social media is influencing how we define beauty today. This perception is now 4 times bigger than the same study revealed 10 years ago. The sociological shift has a tremendous impact on the business side of beauty and fashion; social media accounts for 12% of traffic on beauty brand sites.[read more]

Fashion Brands in 2013: Armani, Burberry, J.Crew Over Ralph Lauren and Banana Republic

September 12, 2013 by Robert Passikoff

Fashion brands

It’s Fashion Week and the results of the 2013 Brand Keys Fashion Brand Index are in. And the survey says...fashion brand importance is up again. Sure, consumers need to like what they’re going to wear, so design and style are important. But when it comes to establishing a real emotional connection with the customer, you can’t beat brand.[read more]

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Fashion Decoded: Lessons from the Geek Chic

May 17, 2013 by Candida McCollam

Even with the projected 80% increase in online investment by luxury brands in 2013, fashion brands small and large also are significantly recognizing that the silver lining lies in the adoption of a reliable listening strategy. As transient as fashion is, it appears that Geek Chic is here to stay. Of course, Oscar Wilde knew that over a century or two before Geek Chic became the rage, noting way back then that “You can never be overdressed or overeducated.”[read more]

The Global Social Runway: Tailored to Digital Gold

February 28, 2013 by Candida McCollam

Move over fashion editors, your coveted front row seats on the fashion runways now belong to the video-cam. Luxury fashion now considers Big Data collected “outside the tents” their holy grail.[read more]

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Social Media: the Main Runway for Fashion Industry

February 6, 2012 by Laurent Francois

As Fashion weeks go on around the world, they've demonstrated that fashion industry is directly impacted by Social Media. From e-commerce to new creativity process, social networks, fashion bloggers or digital undergrounds are now challenging major brands and fashion stakeholders. Social Media is now the main runway for the fashion world.[read more]

Fashion & Social Media: Power to the People or the Publisher?

October 6, 2011 by Vanessa DiMauro
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"The ability to identify and capitalize on what's hot and catch rising trends in advance of market saturation can make all the difference to a fashion brand or retailer's margin. The ability to amplify the buzz of a new look at social's warp-speed provides even the most leading edge designers with a strategic weapon."[read more]

The Enterprise Irregulars Button Up

November 13, 2007 by Zoli Erdos

As they say, a picture is worth a thousand words.. so I'll  save you the agony of reading through 3000 words, let the photos speak for themselves: The Enterprise Irregulars with SAP Board Member Peter Zencke The Enterprise Irregulars with SAP CEO Henning Kagermann The Enterprise Irregulars with Oracle President Charles...[read more]

 
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