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fashion
Fashion Decoded: Lessons from the Geek Chic
Even with the projected 80% increase in online investment by luxury brands in 2013, fashion brands small and large also are significantly recognizing that the silver lining lies in the adoption of a reliable listening strategy. As transient as fashion is, it appears that Geek Chic is here to stay. Of course, Oscar Wilde knew that over a century or two before Geek Chic became the rage, noting way back then that “You can never be overdressed or overeducated.”[read more]
The Global Social Runway: Tailored to Digital Gold
Move over fashion editors, your coveted front row seats on the fashion runways now belong to the video-cam. Luxury fashion now considers Big Data collected “outside the tents” their holy grail.[read more]
Social Media: the Main Runway for Fashion Industry
As Fashion weeks go on around the world, they've demonstrated that fashion industry is directly impacted by Social Media. From e-commerce to new creativity process, social networks, fashion bloggers or digital undergrounds are now challenging major brands and fashion stakeholders. Social Media is now the main runway for the fashion world.[read more]
Fashion & Social Media: Power to the People or the Publisher?
"The ability to identify and capitalize on what's hot and catch rising trends in advance of market saturation can make all the difference to a fashion brand or retailer's margin. The ability to amplify the buzz of a new look at social's warp-speed provides even the most leading edge designers with a strategic weapon."[read more]
The Enterprise Irregulars Button Up
As they say, a picture is worth a thousand words.. so I'll save you the agony of reading through 3000 words, let the photos speak for themselves: The Enterprise Irregulars with SAP Board Member Peter Zencke The Enterprise Irregulars with SAP CEO Henning Kagermann The Enterprise Irregulars with Oracle President Charles...[read more]
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Social Media Today
“Yahoo is way too of an eady target for some. it's position online is the second/third place searchengine GLOBALLY to Google. That isn't a bad position, if you think that disaster may still befall PAlo Alto at some point in the futurem and the Brin/Page algorythm may not be the single biggest invention since fire.They don't have to get older, they have to get more pervasive, and spread the brand. ...”
“Hi Brianna,Great run down on some of the best ways to evaluate the effectiveness of social media efforts. I particularly like your use of the term 'content mobility' as it relates to the engagement and shareability of content. I think I might have to start using that term ;).One of the key things that I always think about when measuring the ROI of social media activity, is to first consider ...”