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If the Wearable Tech Fits...

January 13, 2014 by Robin Fray Carey
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Google glass is only the beginning of wearable tech.

Like ladies of Hollywood lining up on the red carpet in bespoke couture, the big star of the International CES last week was something you could wear or carry. But any smart marketer, or business person for that matter, needs to hang back a bit to see what the value of these devices might mean beyond the buzz factor.[read more]

7 Predictions for the Future of Wearable Tech and Social Media Integration

January 10, 2014 by Matthew Peneycad

wearable tech & social media

Of the many cool new electronic devices being shown off at CES 2014 (that I’ve read about thus far anyway) – predictably – it looks as though wearable tech is one of the major trends being observed. Virtually every major electronics player is diving into the wearable tech ring.[read more]

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CES Day 2: 150,000 Reasons to Make Your Marketing Social

January 10, 2014 by Tom Teicholz

will.i.am at CES

CES is proof that although one can see new products online, although Twitter can tell you all the news from CES, although CES is crowded with an attendance estimated at 150,000, social connections are strengthened by personal connections. Seeing the product in person, having the meeting, hanging out still trumps online.[read more]

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CES Day 2: The Goldilocks Question

January 10, 2014 by Tom Teicholz

high-tech beds at CES

I was surprised to find Sleep Number beds with a subtantial showing at CES. Remember that 'internet of things' we keep hearing about? Well, apparently it is poised to invade our dreams. Turns out that while you are sleeping, the mattress can measure all kinds of biodata that can be transmitted to a web site or device.[read more]

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CES Day 1: Is Your Tennis Racket Charged?

January 9, 2014 by Tom Teicholz

Tennis racket

Day One of International CES was overwhelming, exhausting, and occasionally inspiring. The Internet of things marches on invading all manner of devices. Don't we need to be connected wherever we go? What don't we need to know? What doesn't need to capture data?[read more]

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Social Media Morning Report

January 14, 2013 by Adam Chapman

Social media at CES, Twitter inching toward profitability, IBM predicts steampunk to grow, and more.[read more]

CES Roundup 2013: Trend Watch

January 11, 2013 by Casey Barto

his week the Consumer Electronic Show (CES) in Las Vegas came to an end. Here's a brief rundown of what was hot, what was not, and what was "meh."[read more]

7 Ways to Stand Out At A Tradeshow: Marketing Lessons From CES

January 11, 2008 by Rohit Bhargava
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I spent this week at what is probably the largest tradeshow in the world.  The sheer size of CES means that information overload is inevitable, and the consistent challenge for any exhibitor at a show like this is rising above the clutter.  If you think about it, this challenge is no different from any other tradeshow or...[read more]

CES Extreme Event: Notes From the Vomit Comet

January 9, 2008 by Rohit Bhargava

One of the big themes for Intel's effort at CES this year is the extreme.  Extreme computing and extreme gaming.  There is a big truck in the Central Plaza where gamers can check out new superfast systems, play games, and win a chance to go on a Zero G flight operated by a company called Go Zero G.  This is the same...[read more]

 
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