About Social Media Today
sales 2.0
Integrated Marketing: 4 Reasons Social Media is Needed
...revenue generated from social media is a secondary benefit for most companies. There are rare occasions where corporate income is directly attributable to social activity but this is an exception. If it happens, celebrate. Don’t expect it to be sustainable. Use social media as a relationship building tool so you can reduce service costs and improve loyalty. Sales and profitability will follow. [read more]
Communication: The Link Between Social Media and Sales
Social media has completely revolutionized how products are sold, and yet there are still businesses that only use social media outlets to spam their followers with coupon codes and pointless blog posts about how great their business is. Back in 2010, a WhiteHorse survey found that only 52% of B2C business, and a mere 32% of B2B... [read more]
How Expensify Builds Sales Without a Sales Force: Can You Do the Same?
Jason Mills
The growth of expense reporting software company Expensify was built on more than the features of its product. The company creates advocacy among employees within customer companies to influence those responsible for procurement. This activation, along with responsive support - via email, online videos from Grovo and webinars - supplants the need for a traditional sales organization. In this conversation, Jason Mills of Expensify and I take a deep dive into the company's non-traditional — and rather successful — marketing approach. [read more]
Pepsi and Maximizing Blogger Activation by Focusing on the Power Middle
When Pepsi's Tropicana wanted to give a social lift to its recently launched Trop50, it faced the challenge of creating advocacy at scale among bloggers as part of its Trop50 True Resolutions Facebook experience. Working with Social Chorus, Tropicana focused on the Power Middle of relevant bloggers. The earned and paid efforts succeeded in activating 174 bloggers who produced 210 blog posts and over 36,000 social actions across multiple social media platforms. [read more]
How to Retain Your Customers for the Long-Term
Business doesn’t just happen in the development process of a product or service, it happens in the small personal interactions that allow us to show each other who we are and what we believe in. [read more]
Three Social Media Lessons from Dell: It's Not All About Sales
A tour of Dell's Social Media Listening Command Center provided some key takeaways, including that social media ROI is not all about sales. [read more]
Five Tips for Freeing Up Resources to Help Keep Your Online Newsroom Updated
An updated online newsroom is crucial to the success of an organization’s overall public relations strategy. Frequent posting of content to an online newsroom not only is critical to search engine optimization, but also positions your organization to be an industry thought leader. [read more]
Tackling the Question of Social Media ROI: Change Your Goals
Let’s face it: one of the biggest challenges social media faces is the question of return on investment. If I funnel money to fund a social media campaign or presence, what will I get out of it?Bloggers and researchers struggle to quantify fans and followers, with research company Syncapse releasing a study that quantifies them somewhere... [read more]
Are You This Kind of Sales Guy?
(photo courtesy of Courtland Whited via flikr/Getty) Old way of selling: your phone rings and there is a pulse on the other end. You rush to your car to meet that prospect, you take him or her to lunch, and find out he has no budget and barely a brain. Waste of time, shattering of dreams.New way of selling: you create a great... [read more]
CRM in the age of Social Media: Revenge of the Sales Force
Two new pieces of recommended content are in the SMT stable today: a survey/white paper about Sales 2.0 we conducted with our partner, TechDirt, and enabled by Oracle CRM on Demand and a podcast interview with Paul Greenberg, blogger at pgreenblog and author of CRM at the Speed of Light, which Paul is now updating. The white... [read more]
Selling and the Art of the Possible: Introducing the Sales Sandbox on The Customer Collective
I've been avidly watching the HBO Series, John Adams, which is replete with quotations that students of American history absorb and recall, especially those of Benjamin Franklin, who would have been a power-blogger if he were alive today and who must have been followed by his private secretary even into the bath. Franklin famously... [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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“Up until this point we have always understood content through the lens of the distribution channel it sat within. The channel, in fact, gave its name to the content (TV is a form of distribution but we think of it as a form of content) - or, as per your reference to McLuhan, "the medium was the message". The social media revolution is all about the liberation of content from its means ...”
“Alternatively, and this is what I believe, GM is simply not very good at Social. The easiest way out of that situation might well be to blame the tools, rather than the craftman. From what I've been observing, GM has been using Facebook, and especially their brand pages, as little more than a glorified megaphone. ”