About Social Media Today
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Dear Social Media Expert - 10 Reasons Why I Won't be Attending your Masterclass
Thank you for your very kind email inviting me to your Social Media Masterclass. It sounds a great event, and I appreciate your offer of ‘trebling my income’ as a result of attending. Wow that sounds good. However, whilst I’m sure it will be a memorable event, I hope you won’t be offended but here are ten reasons why I won’t be attending... [read more]
Eureka! A Strong Social Business Model by AMEX
By motivating people through discounts and coupons, AMEX - in partnership with key vendors- has enabled a win-win situation that creates viral buzz for the vendor, enables AMEX to gather key data about consumer spending habits and whereabouts, while requiring them to increase their use of their card in places where people are less likely to charge. [read more]
Using FourSquare, Gowalla and Facebook Places in Political Campaigns
Image by Patrick Dinnen via Flickr
Guest article by Kayle Hatt, a Canadian political organizer who works with candidates on field organizing and communication and who earlier wrote about candidates and social media and about social media in that far distant land to the North. Kayle’s been awol from the site b/c of successive Canadian elections keeping him busy (he holds... [read more]
Best Practices from Carmine Gallo, author of "The Power of foursquare"
Learn more about the power of C-H-E-C-K-I-N, or the seven ways to unlocking your business potential by using foursquare: Connect with Your Brand, Harness New Fans, Engage Your Followers, Create Rewards, Knock-Out the Competition, Incentivize Your Customers, Never Stop Entertaining, based on Gallo’sThe Power of Foursquare [read more]
Using Foursquare for Your Local Business
Image by Matthew Hurst via Flickr
Foursquare is an amazing way to market your business because it makes the process of social discovery and check-in fun. Here are some ways in which you can use Foursquare for your local business: FIRST STEP: Before you do anything, the first and most crucial step is to claim your venue on Foursquare if you haven’t had the chance to do... [read more]
Foursquare Explore: Suggestions, Menus, and Maps, Oh My!
Foursquare Explore is a new way to find great places that are close to you. You can search by keyword or browse categories to find the place that best matches what you are looking for. [read more]
Social Media's SpaceTime Problem for Event Marketing
Image by Anne Helmond via author's blog
Facebook's acquisition of Gowalla is a good indicator that something in the works. At first I suspected that the delay in changes to the brand pages on Facebook was a bit of a 'Let's wait & see what Google does with Google+ brand pages" but it looks like it's going to be something more. The Location space is inherently tied to an event time & place space and Facebook gets that. [read more]
The Check-In Quandary
There seem to be a whole slew of people who just don’t seem to “get” mobile check-ins or location-based apps. Here’s your guide to the who, what, where and why of mobile check-ins and location-based apps: [read more]
5 Reasons Why Ignoring Negative Social Media is a Career Ender...
There are five reasons why ignoring negative Social Media is a bad idea and why the CS and PR executives who follow this policy have an expiration date on their careers [read more]
It’s Not About You in FourSquare and Other Social Channels
More than once, I’ve heard tales of executives rejecting social media platforms because they personally dislike them. In one instance, a communicator recommend the company adopt FourSquare, but the executive dismissed it saying, “I just hate the concept that you’re letting burglars know your house is empty.” Here’s a simple guideline for... [read more]
4 Reasons Why Yelp Will Win Out Over Foursquare
The battle for user-generated reviews and check-ins continues unabated, though Yelp will eventually win the race over Foursquare. [read more]
How Social Platforms Are Powering Mobile Commerce
"I thought it would be a good idea to see how the mobile strategies of social networking platforms are powering m-commerce. This article will tell you how each social networking giant is coming up with mobile strategies and how their mobile strategy is impacting the mobile commerce of today and tomorrow." [read more]
125 Ways to Integrate Social Media to Zoom Your Business
"125 tips to integrate social media into your business starting today. While you are working on your business, marketing and social media plan you can begin to clean up some of your current sites leveraging some of the tips below." [read more]
Foursquare Crushes Facebook Places
Facebook just announced plans to abandon the "Places" feature inside its mobile application, having location information become just a standard part of mobile status updates. [read more]
Why You Should Check-out the Foursquare 'Check-Ins'
For those of you who own a business or manage social media for a business, you might wonder about the hype with Foursquare and whether you should be taking advantage of yet another social networking opportunity. With 750 million Facebook users and only 10 million Foursquare users, some may immediately disqualify Foursquare as a medium... [read more]
A Mid-Year Assessment of Social Networks in 2011
We're halfway through 2011, and a lot has happened in social media. As over 1,000 Social networks fight and innovate to grab their piece of the social networking space, the first six months of the year have included new features, redesigns, acquisitions, and IPOs... But who have been the biggest winners and losers of 2011? [read more]
Badges?? We Don't Need No Stinkin' Social Badges!
Many marketers are looking to game mechanics by creating "social badge programs" to reward customers with virtual prizes -- often with no value outside of bragging rights and recognition. Who is using these programs and do they work? [read more]
The Influence of Foursquare
Foursquare is a location-based social network that motivates its users to get out and explore a city using three basic concepts – loyalty, encouragement and discovery. In January of 2011, Foursquare stated on its blog that the company grew 3,400%. That's not up to Facebook's numbers, but the platform has made a place for itself in the social media world and has a dedicated base of users around the globe - Foursquare is reportedly nearing 7 million users. Now that it has been around for a while, we were curious to discover what influences users to participate. [read more]
I just tweeted your business, but nobody was home
Walk into any establishment today and you’ll inevitably run smack dab into a sign that says “Follow us on Twitter.” Generally it’s communicated on everything, and proudly indicates “Yes, we have checked that box off on our marketing tactic list.” Unfortunately many of these Twitter accounts are unmanned or only exist to tweet the latest sale, special or company news. What a shame. [read more]
The Next Step for Foursquare
The fact is that there are many iterations of Foursquare users. Among early adopters, finding a unique way to use Foursquare is almost a badge of honor. What I would like to see, and furthermore what I think fits in with the philosophical underpinnings of the founders of Foursquare and these other services, is to turn real-life into a game. [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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“Up until this point we have always understood content through the lens of the distribution channel it sat within. The channel, in fact, gave its name to the content (TV is a form of distribution but we think of it as a form of content) - or, as per your reference to McLuhan, "the medium was the message". The social media revolution is all about the liberation of content from its means ...”
“Alternatively, and this is what I believe, GM is simply not very good at Social. The easiest way out of that situation might well be to blame the tools, rather than the craftman. From what I've been observing, GM has been using Facebook, and especially their brand pages, as little more than a glorified megaphone. ”