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The Shocking Truth About Gaps In Digital Marketing Skills [INFOGRAPHIC]

January 25, 2014 by Louis Foong

Digital Marketing Skill Gaps

According to an infographic by the Online Marketing Institute, new survey results show that international agencies – plus Fortune 500 companies – lack crucial skills for building effective digital marketing campaigns. In fact, these digital marketing gaps in skills may hinder sales results.[read more]

The Must Have Skill Sets For the New World

April 3, 2010 by Dan Schawbel

What are the skills that you will need to have in the new economy? If you've ever wondered what some of these skills are, this post is for you. Skill sets for the new world 1.) Social media and Web 2.0 know how: To understand how social media and Web 2.0 are changing industries gives you a deeper level of...[read more]

The Social Media Self Assessment Checklist

March 29, 2010 by Marc Meyer

For the last few weeks I've started to compile a social media abilities list. Namely the skills and strengths that you would need in any high level position within an organization to carry out the social media duties and responsibilities required to be successful. Consider this the reverse RFP for social media consultants and...[read more]

How Might Friedman's Flat World Affect The Public Relations Industry?

August 15, 2008 by Dave Fleet

I recently finished Thomas Friedman's best-selling book The World Is Flat. In one chapter, Friedman suggests that as globalization continues, jobs will migrate from Western countries to developing countries. For example, many American accountants already outsource their work to Indian firms. Friedman suggests that for many, the only way...[read more]

Get Real with Social Media

November 14, 2007 by Sterling Hager

By definition, PR means building goodwill between an organization and its community.  As such, social media tools naturally fall under this umbrella. And in today's world, talented PR people are a perfect fit to add social media into their quiver of arrows. The problem, however, is that too many marketing executives are...[read more]