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competitive advantage

Crush Your Content Marketing Competition

February 2, 2014 by Monica Jade Romeri

Crushing Content Marketing Competition

Publishing high-quality content is critical for advancing your business and rising above your competitors. Content is your avenue for getting highly ranked by Google, attaining recognition as an industry thought leader and reaching a wide captive audience.[read more]

How the Social Web is Remaking Brand Building

February 17, 2008 by Alex Nesbitt

Is brand based advantage eroding as Umair Haque argues in a post entitled The Shrinking Advantage of Brands? Umair points to Millward Brown's report about the top 100 most powerful brands in which the number one brand is Google as evidence that there is a shrinking advantage of brands. I strongly disagree with the point Umair makes in...[read more]

Twenty Years Ago was a Long Time Ago

January 24, 2008 by Christine Bentsen

In 1990, Michael Porter, who is evidently a guru for marketing folks (though I'd never heard of him until I started my MBA) - wrote an article in the Harvard Business Review entitled, "The Competitiveness Advantage of Nations." You guessed it, I have to read it for class.It's amazing how much things have changed in the two decades since...[read more]