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A Portrait of The Marketer as a Young Man

January 13, 2014 by Dennis Shiao

The Young Marketer

I’m a marketer at DNN who does a lot of writing. My degree is in computer science, not history, communications or political science. I spent the first 14 years of my career in Information Technology. So how did I come to be a marketer?[read more]

Welcome to the Founding Fathers Digital Marketing Agency

July 5, 2013 by Chris Horton

At the time of our nation’s birth, it was the intellectual versatility of our Founding Fathers that allowed a relatively small number to speak truth to power and challenge the greatest empire of their time[read more]

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The History of Marketing Channels

August 10, 2012 by Drew Hendricks
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This is a timeline chart of the progress that mass media advertising has made over the past two centuries. The chart shows that techniques of mass advertising have evolved hand in hand with technological developments in communication. Starting with the newspaper, and ending (for the moment) with the internet and the Android phone, advertising has been an essential ingredient in the mix.[read more]

Know Where You’re @

June 5, 2012 by John Falco

The @ key has been the subject of some controversy lately. Some would like to see it as its own key, no longer requiring the combination of keys to access the usage. While the controversy is a little bit absurd I understand the argument, but like anything it's best to understand the history of the symbol before passing judgment![read more]

Foreshadowing

July 28, 2011 by Jonathan Salem Baskin

Jonathan Baskin, an advisor to Social Media Today, writes historical pieces about - and using - the tools of social media. This one begins, "Today an airplane crashed into a high-rise." It's not about 9-11.[read more]

The American Revolution, Newspapers, Social Media, and Driving Change...

April 30, 2011 by Shel Holtz
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As newspapers played this role in pre-revolutionary America, social media has played it in Tunisia, Egypt and other Middle East hot spots. Gladwell is right, of course, that the conditions need to exist in order for people to have stories to share. But without the communication channels, as Breen says, they remain highly localized stories and don’t unite people under a common cause.[read more]

InfoGraphic: The History Of ONLINE Social Networking

April 27, 2011 by Sean Nicholson
2

"While I like many of the key events and dates that they have chosen, I do think they missed a major set of milestones by skipping from 1978 to 1994 without even mentioning the CompuServe, AOL, and Prodigy wars....Obviously, a comprehensive history would be impossible in a single infographic, and I commend the authors for compiling the content, but I do think this oversight was a pretty big one."[read more]

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All-Time Top 5 Ways to Measure Conversation

March 4, 2011 by Jonathan Salem Baskin
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If the traditional outcome of conversation is somebody getting killed, why do we think our social experiments will turn out differently? Sure, the format of media changes the messages that are shared, up to a point, but the messages -- from their intended purposes to realized outcomes -- have had a far greater influence, if not overriding control, over the uses of media. New media aren't a phenomenon in culture; rather, every generation adopts new media and puts it to use in service of the phenomena of its culture. The tools are forever as novel as the purposes are traditional.[read more]

Social Media Technology is History in Motion

December 12, 2010 by Gary Goldhammer
3

I’m a technology evolutionist. Granted I just made that up, but it fits. I don’t believe new technology is just created -- I believe it evolves, with each innovation building on the other. No printing press, no iPad. These technologies are from different centuries yet share the same DNA. And like technology, content evolves too: -- Radio...[read more]

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Company Towns Never Work: The Case for Third-Party Online Communities

December 1, 2010 by Jonathan Salem Baskin
4

The history of company towns doesn't bode well for the future of online branded communities.[read more]

Social Networking Isn’t New

September 17, 2010 by Tommy Walker
2

Let’s get something straight. Social networking isn’t new. It’s been happening since Man first stepped out of his cave and started talking with people from other caves. But that’s obvious. What about “Social Media”? ”Social Media” is just a buzzword used to describe the nature of sharing online.  The first “Social Network”...[read more]

 
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