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The Facebook Fraud and What It Means for Nonprofits

February 13, 2014 by Steven Shattuck

Facebook engagement dropping / shutterstock

Organic post visibility is dropping on Facebook. Now it seems that even promoted posts may not be reaching the intended audience. A post from video blogger Derek Muller of Veritasium is making the rounds on social media with a damning study on Facebook’s advertising model.[read more]

Marketing for Non-Profits: When Doing Good Goes Bad

May 24, 2013 by Gini Dietrich

As much as you need to actively listen, at the end of the day you’re still the expert. Don’t be afraid to own that role when you need to. What else do you think we can do to help foster productive relationships between communicators and cause-related groups?[read more]

4 Critical Components to Your Email Marketing Strategy

July 27, 2011 by Frank Barry

Email is a a form of communication (and full blown industry) that’s been around for a while. There are very well established best practices, standard metrics that are tracked, widely accepted and proven statistical data to measure your effectiveness by and countless bits of information on the web to teach us how to do email marketing and communication well. Funny thing is though; a lot of us don’t listen (or get off track due to the need to drive results in the short term).[read more]

Social Media: The Ultimate Non Profit Resource

November 24, 2010 by Eve Mayer Orsburn

As I’ve said many times before, social media just makes sense for nonprofit organizations.  Nonprofit organizations give time, money, love, and/or resources to help the greater good, and one of the most critical aspects of success in social media is giving.  Information, entertainment, and interaction are all ways you give to...[read more]

Three ways any nonprofit can get more from social media

October 25, 2010 by John Haydon

If you’re like most nonprofits, you’ve started using social media or are at least thinking about starting. You may have had a lot of successful experiences that you’ve learned and grown from. Or you’ve dipped your toe and are just plain scared and confused. Regardless of where you’re at in becoming a Networked Nonprofit, you can...[read more]

13 Useful Facebook Page Applications for your Nonprofit

October 15, 2010 by John Haydon

To help you get the most out of your Facebook Page, there are several applications you should check out. Most of them you’ve heard of, but there may be a few new ones you didn’t know about. I hope this list is helpful. Twitter App - This app automatically re-posts your tweets in your Facebook Page status. A big time-saver, but a...[read more]

Social Media for Non Profits

August 17, 2010 by Jason Breed

The not-for-profit marketing mantra:  I don’t have a lot of money for marketing, I don’t have a big staff, but I have a lot of people who would help if I had a good way to connect them.  Sound familiar?  Not-for-profits have always been understaffed and significantly budget constrained almost by definition.  As...[read more]

Twitter Tip for Networked Nonprofits: Follow the Few To Get To the Many

July 8, 2010 by Beth Kanter

Source: Valdis KrebsFor the past few years whenever I doing a training or speak about nonprofits and social media and more recently when we’ve presented about the book, The Networked Nonprofit, someone always raises this concern:   “Social media is a time suck.”Networked Nonprofits are not only experts in using social media,...[read more]

What's Your Nonprofit's Social Media Measurement Strategy?

April 26, 2010 by Beth Kanter

  Photo by Halloween Jack Many nonprofits have are actively exploring social media - from dipping in their toes into the water with a low-investment experiment to jumping off the cliff.   One problem is that many do not formulate a measurement strategy and are at a loss to justify their investment of time...[read more]

What's a Fan Worth to an Association?

April 13, 2010 by Maggie McGary

Today Adweek reported that value of a Facebook Fan has been calculated: $3.60. The findings are evidently based on impressions generated in Facebook's news feed, and a fan base of one million translates into at least $3.6 million in equivalent media over a year. Naturally, since I manage my association's Facebook page of almost...[read more]

How Nonprofits Can Leverage Geolocation Services

April 1, 2010 by Beth Kanter

I am putting the finishing touches on another social media lab designed for arts organizations.   So, have been updating arts 2.0 examples.  I've also been trying to wrap my brain around whether or not Foursquare has value for nonprofits.  I had too look no further than Shelley Bernstein's blog over at the...[read more]

Five Steps to Social Media Success for Nonprofits

March 25, 2010 by Sean Horrigan

Social media takes your donors beyond the brick and mortar, inviting them to engage with your organization on a more personal level. It humanizes your organization.   A recent poll by Weber Shandwick shows that 85% of nonprofits are now experimenting with some form of social media, perhaps in hopes of recruiting and...[read more]

50 Social Media Tactics for Nonprofits

December 11, 2009 by Maddie Grant

Check out this truly awesome slide deck by Chad Norman of BlackBaud. 50 Social Media Tactics for Nonprofits View more presentations from Chad Norman. Link to original post[read more]

Can Nonprofit Organizations Work More Like Clouds? How?

May 16, 2009 by Beth Kanter

  Source:  Rob Cross, What is ONA? (Organizational Network Analysis) The illustration above comes from a book by Rob Cross called "Driving  Results Through Social Networks" which is about how to leverage informal networks within your organization or cross-organizational teams.  I'm giving my copy away, but that isn't...[read more]

A NonProfit CEO Manifesto

October 27, 2008 by Ryan Moede

Sasha Dichter has incredibly powerful manifesto posted online. As the Business Development Director of the Acumen Fund, Dichter knows what it means to champion a cause. While Dichter's manifesto is inteded for those leading nonprofits, quite frankly, it's an inspiring message that anyone who wants to sell an idea should read: There's...[read more]

We Are Media: The Social Media Starter Kit for Nonprofits

July 9, 2008 by Maddie Grant

Interested in "working wikily"?Join me in the WE ARE MEDIA project, hosted by NTEN. The goal of this wiki is to provide a source for strategies and tools in the social media sphere specifically for NONPROFITS.More info is here.Here's the mission:We Are Media is based on the beliefs that: * With the advent of Web 2.0, more and more...[read more]

Idea Bar #8: Nonprofit Widgets in the age of OpenSocial

November 4, 2007 by John Bell

With this week's announcement from Google of OpenSocial - essentially creating a uber-platform to eclipse all platforms (i.e. Facebook) - and the news that MySpace has joined, widgets suddenly became a lot more relevant. The promise behind the Open Social move, whose API became available late last week, is that advertisers can now...[read more]

Paid Volunteerism, the New ‘Philanthropic' Trend

October 26, 2007 by Sam Huleatt

Very interesting article from Tuesday's New York Times highlighting the trend for “paid volunteerism.” The article highlights Frederick A. O. Schwarz Jr., the retired Cravath Partner and heir of the F.A.O Schwarz fortune. Stated Schwarz:<?xml:namespace prefix="o"?> <!--[if !supportEmptyParas]--><!--[endif]-->...[read more]

Nonprofits and the Future of Social Networking

March 12, 2007 by Dennis McDonald

By Dennis D. McDonaldThanks to a note provided by Sam Huleatt I attended a luncheon session last week in Washington DC titled “Leveraging Social Networks for Progressive Organizing.” I got an earful about how social networks are being used by nonprofits, election campaigns, and social action groups. I also learned -- again...[read more]