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New Study Shows 5 Factors Push Social Behavior and Not So-Called Influencers
Social influence is driven by 5 factors: message type, message form, device, time, and user engagement, according to new research by Lucule Consulting. So are you still counting on finding people with high "influence scores?" Forget about it. They make less than 3% difference versus anyone else.[read more]
Dr. Shaquille O’Neal Dunks on Investing, Geekery, and Social Media
Dr. Shaq is an NBA champion, an active investor, and self-described geek. He joined me on stage at the Long Center for Performing Arts at SXSW to a theater packed with adoring fans.[read more]
Mobile Retail: The Future of Shopping Is in the Palms of Your Hands
The digital age has brought unique challenges to old business models. One industry that's adapting the most quickly, according to Steve Yankovich, VP Innovation and New Ventures at eBay, is shopping and retail. Speaking at SXSW, Yankovich discussed his vision of how shopping will change.[read more]
SXSW Interview with R "Ray" Wang: Building Customer Engagement Strategy [VIDEO]
Constellation Research CEO and Principal Analyst R “Ray” Wang visited the Software Advice offices during the 2013 South by Southwest Interactive Festival to talk about some research he released recently called “Building Your Interaction Strategy with the 9 C's of Engagement.”[read more]
Blogging at Southwest Airlines: Rented vs. Owned Social Media Properties [VIDEO]
Brooks Thomas discusses blogging
During a SXSW panel session on social customer service, Southwest Airlines’ Brooks Thomas made a somewhat passing comment about his company’s digital approach that struck a chord with me: there's a difference between "rented" and "owned" social media platforms.[read more]
[Storify] Social Media Today Covers #SXSW
We Storified ours and some of our contributors' experiences at SXSW in 2013. Get a glimpse into some of the events through tweets from the conference and some of our highlighted posts.[read more]
SXSW: Global News After "The Twitter Revolutions"
The Arab Spring brought massive political and social change to countries in that region -- fueled by popular uprisings powered by Facebook, Twitter and other social networks. Four international journalists described this brave new world of news last week at SXSW.[read more]
4 Insider Tips for Brand Marketers from SXSW 2013
Tips for brand marketers from Intel's Ekaterina Walter, BuzzFeed's Jonah Peretti and other thought leaders from SXSW 2013. SXSW attracts social media and technology enthusiasts from all over the world for a variety of reasons. One of the coolest tings about the interactive portion of the festival is the collection of brainpower that descends upon Austin.[read more]
The Future of YouTube: As Told by SXSW
I attended a panel by the guys at Maker Studios on the future YouTube and vloggers. It was called, “The Future of Video; The Post YouTube Apocalypse” and focused on vloggers and how the platform will develop. The panel was interesting, and the guys were hilarious, but when one of the panelists, ShayCarl, remarked on how YouTube will evolve, it inspired me to take a look at the entire conversation around YouTube at SXSW.[read more]
Insight from SXSW: Brands Should Want Advocates, Not Influencers
Lisa Stone, BlogHer CEO and co-founder
The main question on everyone’s mind was, with the thousands of sponsored posts going live each day, how do bloggers maintain a trustful relationship with their readers, and how can brands integrate themselves successfully into these conversations.[read more]
SXSW: The Community Manager Manifesto
On Sunday at South By Southwest, a roomful of social media practitioners of all kinds came together for two and a half hours to create one document: The Community Manager Manifesto.[read more]
Facebook SXSW Report: More Than 1 Billion App Activities Shared Daily
Facebook announced at SXSW that more than 1 billion instances of application activity are now shared daily on Facebook. Also, more than 400 billion Open Graph actions have been shared back to Facebook as of this month. These stats should be very intriguing to developers.[read more]
When Google's Instant Update Ruins a Perfectly Good #SXSW Outing
Because we have the statistically #2 largest social network tied to our OS, we Android users can have things pre-installed into our phones that you iPhone folks would only dream of. Our Google Android Instant Upload mobile phone feature automatically uploads your photos to an album on Google+. Good for daytime birthday parties, bad for SXSW.[read more]
How to Stay in the Loop While You're Away at SXSW
With these top concerns in mind it’s critical that marketers and PR professionals don’t head into SXSW thinking it’s a fun break from the norm; it’s really more of a highly entertaining test to see how good you are. How well aligned are the analytics and automation solutions you’ve already adopted and put in place?[read more]
The Best Presentation at SXSW
The SXSW session, Mythbusting: Engineering a Viral Video, focused on what the actual, attainable elements of a viral video were – and how they could be engineer and if it was even possible. How do you make a video that will become the next Gangnam Style? Every marketer, producer and brand has tried but it is usually the dad from rural Idaho, whose video was shot on a cell phone, who takes the cake.[read more]
SXSW: Four Significant Themes for Brands
Despite all the noise, four major themes have emerged from the countless panel sessions at SXSW 2013: platform fatigue, app fatigue, the ascendancy of big data, and the comparative value of renting online real estate and owning it.[read more]
SXSW: Leveraging Influencers' Social Capital
Celebrity endorsements have traditionally been a crude but fairly effective technique. Take a person who’s famous enough and consumers will grant them some authority. But as audiences become savvier, it becomes harder to sell.[read more]
SXSW: The Rise of Contextual Social Networks
Three social networks are wrestling with very different types of user context--who is doing what when and for what reason? Path, nextdoor.com, and LinkedIn's new LinkedIn Today content play offer very different views into the challenges of starting and building a useful, desirable social network. At SXSW leaders from these networks discussed their differences--and similarities--understanding and building for their users.[read more]
SXSW: Airbnb, Trust, and the Sharing Economy
Getty images
“Trust is so important to all these marketplaces,” said Nate Blecharczyk, co-founder and CTO of Airbnb today at South By Southwest in a panel called “David over Goliath: Power of the Sharing Economy” led by Tim O’Reilly.[read more]
Attend SXSW Without Ever Leaving the Office
SXSW is taking place this week and I am super excited to be attending...spiritually and digitally. If you're unable to physically attend the festivities this year, I’ve assembled a list of three great ways to avoid getting swamped in social media noise while staying in the loop secondhand.[read more]
“I think that Twitter is one of the best ways to market your brand. With the character limit, businesses and marketers can get right to the point on what they are promoting, while using relevant hashtags. Using hastags is a criticical part of the social media marketing process because every Twitter user uses relevant hashtags to look for interests. And then they will be able to see relevant ...”
“Hi Barry,I have been laughing about that chart for two weeks now. You are SO right on! If you think reading it all was tough - and from your excellent summary I can tell you read more of it than even my own father did - can you imagine what writing it was like? Our most important objective behind publishing a TOME of such great length was to give people something to use - not read all at ...”