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The Social Business Shake-Up at SXSW [VIDEO]

March 27, 2014 by Kelsey Arnold

On the first day of South by Southwest Interactive this year, Social Media Today and IBM hosted The Social Business Shake-Up at the W in Austin. The panel touched on what we see as the major themes of social business: collaboration, customer-centricity, security, analytics, and innovation.[read more]

Five Digital Communication Trends From #SXSW2014

March 20, 2014 by Danny Whatmough

Digital communication at SXSW.

I have an underlying feeling that, as an industry, we are struggling to really innovate. I think this is due to a number of factors. Digital communication has never been easier to do, so brands are flocking to it. It’s cheap and easy, and the barriers to entry are low.[read more]

Lessons from IBM’s Watson Powered Lunch Truck at SXSW

March 18, 2014 by Edward Boches

Watson powered lunch truck at SXSW.

It’s a Peruvian Potato Poutine. Only unlike a typical Canadian poutine, this one had tomatoes, cauliflower, onions and cumin. How did that happen? Watson. As in IBM’s Watson. Using his vast database of food qualities, chemical knowhow and, dare we say, creativity, the big-brained computer thought it up.[read more]


Agency Startup Digital Flash on Small Agencies Achieving Impact at Scale [VIDEO]

March 18, 2014 by Simon Pearce

Digital Flash Co-founders Laura Mignott and Sara Walker-Santana.

As part of my conversations about the new collaborative economy at SXSW last week, I spoke to the co-founders of digital agency startup "Digital Flash" about how their business came about (as a result of new more flexible models of collaboration) and how they have been able to accomplish larger results.[read more]


Roku CMO Matthew Anderson (@mandersonsfca) Interview with Simon Pearce

March 17, 2014 by Simon Pearce

Roku's Matthew Anderson talks to Simon Pearce at SXSW 2014.

I caught up with Roku CMO Matthew Anderson at South by Southwest last week. Matthew and I talked about content democratization and how it's never been easier to launch your own TV station. As the cost of content production has plummeted, so have the barriers to entry.[read more]


Wearable tech meets extreme sports: Dan Larsen talks to @simonpearcelive

March 16, 2014 by Simon Pearce

Dan Larsen uses a transponder and robotic camera to create wakeboarding videos

Simon and Dan talked about how the move towards the quantified self is opening up exciting new applications in unexpected places. Dan talked about wearable technology that can automatically create action sports videos.[read more]


Benjamin Dyett on How Collaborative Networks Are Rivaling Much Larger Companies

March 14, 2014 by Simon Pearce

Benjamin Dyett and Simon Pearce talking at SXSW 2014

Simon Pearce (@simonpearcelive) spoke to Grind co-founder Benjamin Dyett (@BenjaminDyett) about collaborating outside of the walls and silos of yesteryear. Benjamin talked about how collaborative networks and communities like Grind are providing the multiplier effect that was previously the exclusive domain of large, established companies.[read more]

Top 6 Ah-Ha Moments at #SXSW2014

March 13, 2014 by Leslie Nuccio

Ah-ha moments at #SXSW2014

Edward Snowden was piped in from Russia with the ACLU moderating in the room to address the tech community as being, necessarily, tasked with the responsibility of protecting both users and themselves from (1) unwarranted and unknown monitoring, and (2) cyber attack.[read more]

Thoughts and Sound Bites from SXSW

March 12, 2014 by Edward Boches


There were some central, unifying themes this year at SXSW. Big data was evident in everything from startups pitching new data-driven platforms, to the profit motives (somewhat disguised as altruism) of companies mapping our genes, to IBM’s Watson-informed lunch truck. Global impact and policy had an entire track.[read more]


Day Five of #SXSWi: Familiar Faces, New Rules Define #SocBizShakeUp

March 12, 2014 by Aja Gabel

Chelsea Clinton at SXSW

The last day of SXSW Interactive ran the gamut from HootSuite and Twitter to George Takei and Chelsea Clinton, all with different ideas about how social is shaking up business. It was a solid way to wrap up a great conference that defined what #SocBizShakeUp really means.[read more]


Day Four of #SXSWi: Collaboration, Innovation and Tech at #SocBizShakeUp

March 11, 2014 by Aja Gabel

Edward Snowden at SXSWi

Collaboration, innovation and the technology of the future were the name of the game yesterday at SXSW: from Snowden being simulcast to thousands of people, to self-driving cars, to a cameo by Nicolas Cage. Here are the top stories from #SXSWi on March 10th.[read more]

And the Best Marketing Strategy at SXSW Is … Kindness

March 11, 2014 by Rohit Bhargava

The best marketing strategy at SXSW?

Everywhere you look here in Austin, the smartest brands are skipping the temptation of putting up big banners and instead offering value, creating moments for people to share ideas freely and connecting them face to face in spaces like 3M’s Idea Exchange Lounge, or Paypal’s Blogger Lounge.[read more]

SXSW: What Social Media Analytics and Data Can't Tell You

March 11, 2014 by Beth Kanter

Panel audience at SXSW.

I’m just back from the SXSW Interactive Festival where I was on a panel called “What Social Media Analytics Can’t Tell You” moderated by Alexandra Samuel of Vision Critical, Jeremiah Owyang, Crowd Companies, and Colby Flint, Discovery Channel. Here are some highlights.[read more]


Mashing New York and Austin #SXSW: Jessica Alba, Nate Silver and the Value of Personal Brand Business Models

March 10, 2014 by Robin Fray Carey

Jessica Alba at a NBCUniversal event.

Two things on my mind here at SXSW: my recent participation in an NBCUniversal event in New York where Jessica Alba talked about her business, and listening to Nate Silver, whose new online magazine, FiveThirtyEight, launches next Monday. It’s got me thinking about how social allows a new take on celebrity endorsement.[read more]


Gary Vaynerchuk and Simon Pearce on the "Second Industrial Revolution"

March 10, 2014 by Simon Pearce

Gary Vee and Simon Pearce

Simon Pearce (@simonpearcelive) met with Gary Vaynerchuk (@garyvee) at SXSWi yesterday. Simon and Gary talked about the new collaborative economy, which Gary described as the “second industrial revolution.” The rate of change in technology has never been faster, and the access to the tools needed to create those new technologies has never been cheaper.[read more]


Mark Hatch Talks to @simonpearcelive About His Passion for Collaboration, Robots at #SXSW

March 10, 2014 by Simon Pearce

Mark Hatch at SXSW

We caught up with the amazing Mark Hatch of Tech Shop at SXSW on Sunday. Mark spoke about how co-working spaces and social networking are combining to give passionate, talented individuals the opportunity to come together and achieve amazing results. This was such a great interview that we left the blooper reel in![read more]


Day Three of #SXSWi: Robots, Google Glass Exemplify #SocBizShakeUp

March 10, 2014 by Aja Gabel

Our correspondent's Google Glass selfies at SXSWi.

Robots, Google Glass, and wearable tech took center stage at a variety of SXSWi panels on Sunday. We learned that the "internet of minds" will make us posthuman, while Shaq and WWE star John Cena reminded us that some people are already superhuman. All this, plus Mindy Kaling and Sharknado, in today's Storify recap of SXSWi day three.[read more]


Wearable Technology at SXSWi: Every Brand's New Best Friend?

March 9, 2014 by Christianna Giordano

With predictions that 10 million wearable technology devices will be sold in 2014, it is no surprise it is one of the most popular topics at SXSW this year. The first wearable technology session I attended started off centered around fan engagement.[read more]


Day Two of #SXSWi: Star-Studded #SocBizShakeUp Storify

March 9, 2014 by Aja Gabel

Grumpy Cat and Seth Myers at #SXSWi

The stars were out in full force for day two of SXSWi. Sandy Carter's dynamic statements at our #SocBizShakeUp breakfast panel with IBM were still making the rounds on social media, while stars like Seth Myers and Neil deGrasse Tyson rubbed elbows with Kevin Bacon and Grumpy Cat. Check out our Storify here for more highlights.[read more]


#SocBizShakeUp: SXSW Breakfast Panel Recap

March 8, 2014 by Mary Elise Chavez

Panelists at our #SocBizShakeUp breakfast

SXSW Interactive started with a bang thanks to Social Media Today’s #SocBizShakeUp breakfast event at the W Austin. A fantastic panel led by Robin Carey included Michael Stenberg from Siemens; Sandy Carter from IBM; Natanya Anderson from Whole Foods; and Andrew Bowins from MasterCard. Read on for a recap full of their insights.[read more]