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Why Designers Fail to Deliver to the Clients: The Client's Side of the Story

December 15, 2013 by Kumail Hemani
1

Clients and Designers

My sympathy goes to all those people who have had the (dis)pleasure of becoming a client to a designer and had the experience that they would never ever be able to forget. Not that I am against the designers, but then again you have all read their side of story.[read more]

How Our Flying Experience Is Changing [INFOGRAPHIC]

September 8, 2013 by Frederic Gonzalo

Changes in Travel

 

Within both the international and domestic travel industries, airlines and airports play a pivotal role. International Air Transport Association (IATA) predicts that airlines will carry some 3.6 billion passengers in 2016 – an increase of around 800 million over 2011![read more]

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Effective Social Media Strategies Begin With the Right Tone of Voice

May 25, 2012 by Ben Padley
4

Simply put, tone of voice is the way we say things. In a subtle manner, the tone of communications can reveal the attitudes and personality of a brand. Differentiating your company from a growing number of competitors across social media communities like Facebook and Google + can be difficult, but using a distinctive tone of voice that is true to your brand’s identity can help you to stand out from the crowd.[read more]

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Social Media is Still Media: Why Marketing Alone Shouldn't Drive Social

May 11, 2012 by Annalise Kaylor

Social media is more than just a marketing tool, however, and sequestering your initiatives in one department is doing your brand a disservice. Social media is a hybrid vehicle that can benefit many initiatives within your brand. It isn't limited to only marketing, and in fact, limiting your social media efforts to marketing messages can often backfire.[read more]

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How to End the War over Social Media Marketing Governance

August 18, 2011 by Michael Zimmerman

A great rift has emerged between those who control the technologies of social media and those who possess the wisdom to guide communications. If this war of governance were to end with either side vanquished, then peace would surely come at the expense of prosperity. The answer lies in forging an unlikely alliance.[read more]

The Day Social Media United Italy

June 14, 2011 by Mary Wieder

" It was a great success for Italy, known as "the day Italians finally said no to Silvio Berlusconi". Social media is what is keeping democracy running in today's society, an outlet for the voice of the public. I truly believe that without social media, the Italian people would have yet to stand up to Berlusconi."[read more]

Do we shape media, or does media shape us? A Sports Case Study

June 13, 2011 by Mary Wieder

"I firmly believe there was a time that we shaped the media. People were rewarded in the media for their achievements and scorned for their failures. Today, thanks to social media and its ability to involve everyone in the public sphere of communication, media shapes the main characters in media storylines. "[read more]

Using social media in times of crisis

April 5, 2011 by Stephen Collins

The matter of connected communications, and maturity in its use, either at the operational level or at the strategic level is a subject that gets little coverage in our events or research. As a now mature technology, use of social media and its accompanying cultural norms — embracing of emergent information, a capacity to rapidly validate new information and to fold that information into practice, and the capacity to collaborate — ought rightly be something that government generally and disaster and conflict responders in particular do as business as usual.[read more]

The Right Way to Make a First Impression: Social, Mobile, & Email

February 25, 2011 by Sundeep Kapur

I have had the unique opportunity to provide consulting services to a relationship company, helping them improve their communications. As part of the process I’ve learned a lot about their first meeting they hold with their clients, during this meeting they give first date suggestions, including:1) Look sharp, act confident and speak...[read more]

Dig ‘DEEPER’ Into Social Media by Hiring Qualified Consultants

February 17, 2011 by Elliot Volkman

Companies and organizations often seek out social media consultants, but may not be achieving their desired results. By applying the 'DEEPER' method, you are more likely to get more depth and success with social media.[read more]

Five simple rules to get the most out of your agency (and client) - do you agree?

November 24, 2010 by Fiona Mulliner
4

A very productive client meeting today got me thinking: what distinguishes a good client/agency relationship from a bad one? According to the gentlemen advertisers of Mad Men (TM Stirling Cooper), an agency begins to lose a client the minute it signs the client. That's a nicely cynical perspective in keeping with the show and Roger...[read more]

5 Best Practices for Social Media Strategy in Communications Departments

April 12, 2010 by Stefany Singh

Social media strategy and usage in Communications departments requires a bit of a shift in traditional thinking.  Often, many organzational leaders view social media as a technological advancement — and while it is, its primary usage is often to promote/conversate/develop content/grow audience. Hmm… this is sounding...[read more]

Galileo and the Importance of Integrated Marketing Communications

July 20, 2009 by Beth Harte
1

You might be wondering what an Italian physicist, mathematician, astronomer, and philosopher has to do with integrated marketing communications (IMC). Well, I consider Galileo a dot connector and integrated marketing communications is about marketers connecting dots so that your customers, prospects, communities, etc. don't have to. And...[read more]

"Social Media" is hype. "social media" is real.

April 20, 2009 by Damien Basile

 © Will Lion "We don't think of social as a destination. We think of social as a dimension." ~Ari Balogh, Yahoo! Chief Technology Officer commenting on how Yahoo! will make services associated with social networking part of the fabric of their existing sites and not just another service. (Source: NYT, Bits)  Social...[read more]

Why Social Media In South Africa Will Fail

July 17, 2008 by Mario Olckers
6

I came across a very insightful post over at Experience: The Blog where the author uses Maslow's hierarchy of needs to tease out some of the reasons for online behaviour, in this case why people join online communities. It is a very good analysis of the motivations behind people's behaviour and set me thinking about the online social...[read more]

Social Networking and the Popular Girls

March 17, 2008 by Rachel Happe
5

It is ironic to me that the majority of voices I hear discussing social media and social networking are male. Not that there is anything wrong with that — it's great but here's the conundrum for me: high school girls, particularly the popular ones, have a sophisticated understanding of social networks that could shame many of us....[read more]

State Department's blog could be more bloggy

October 25, 2007 by Angelo Fernando

“This blog does not represent official U.S. Department of State communications.” And yet, Dipnote is the voice of the State department, and the “official blog” which just started it's blog last month. The disclaimer, notwithstanding, is just a way of saying it does not over-ride the content on the office site....[read more]

Volvo: This isn't conversation

May 5, 2007 by John Bell
1

I came to the Volvo Canada C30 site because I am shopping for a car. And I prefer brands in general that are open to customer feedback and involvement. I started on an inside page - driven there by James Cherkoff. So I see this feedback page: My first reaction is: "Oooh, they let customers say nasty things lihe the "FFF-word" about their...[read more]

 
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