social workplace
Giving Social Media a Good Job
Luis Suarez said, “Social Business will become a corporate reality as soon as it starts understanding, and fully embracing, how it needs to mix and mingle with our day to day workload, i.e. tasks and activities.” This is a great job for social media.[read more]
Why the Super Bowl’s Social Media Command Center Scores a Winning Touchdown
An exclusive, in-depth look into the Super Bowl’s first ever social media command center, the folks who ran it, and how the convergence of technology and people created the ultimate online Super Bowl experience. Me with Taulbee Jackson, CEO of Raidious You would think that, the day before the biggest sporting event of the year, the...[read more]
A Social Workplace Starts with Culture and Engagement
"Yesterday evening, I had the pleasure of appearing on Digital 411, an internet technology radio show. During the show, I discussed the impact that social technologies can have on HR transformation and employee engagement. There was so much interest in this topic that I didn't have time to respond to all of the questions asked. Here are the questions that sparked the conversation along with my responses."[read more]
Knowledge Management: Creating a Social Intranet Where Employees Can Learn
Collaboration has become more than just a hot topic. It's now the primary focus for companies who are seeking to tap the power of social media technologies for their organizations. The movement of the social business is progressing so rapidly, that it leaves a lot of companies scratching their heads more often than coming up with real executable strategies. When companies approach me and say they are struggling with getting support for collaborative technologies, my question back is always: Define your goal without using social media buzzwords. Simplify your thoughts and return to focusing on the business goal you are ultimately trying to achieve. And what does collaboration bring us? Knowledge management. The ability for your employees to learn from each other.[read more]
Staying Under the Corporate Umbrella in the Midst of the Social Media Storm
It's raining social media. I LOVE it! And I absolutely love that small to large corporations have really started to see the value in social media. I've seen and been approached by many companies who are just on the verge of judiciously implementing the use of social technologies internally as well as externally as an extension of their...[read more]
Toolkit for Launching a Social Media Ambassador Program
I recently discussed the value of creating a social media program to a group of individuals looking to create an ambassador program for their company. The discussion focused on how to build enthusiasm as well as recommendations on how to implement. Below is what we discussed. Enjoy! From a corporate perspective, launching a social...[read more]
Putting Foursquare-esque Technology to Work... at Work
If you're a friend of mine on Facebook or Twitter, you more than likely also know that I am a HUGE fan of Foursquare, a location-based social community where you check in to different venues and receive "badges" based on how your check-ins are tagged or categorized. And while many companies are now realizing the benefits of...[read more]

About Social Media Today





“Item #1 is quite a familiar situation for me when dealing with current and potential clients. There's a definite need to understand that social buzz does not equate to success. There may be some that create a viral content or image to promote business, but that do not last long; thus, should not be considered as a "point" for success. There are requirements for building relationships after all. ...”
“did you try the same page with similar content and removing the the ability to share? This is not a clear signal to any search engine that it good quilaity. I think it is a signal that is is used in discovering content not ranking it. What about local results? Personalisation? try using a tool like http://www.sharedcount.com/ to analysis the top ten for any given result and I ...”