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Business Transformation: Why General Motors Is Investing in Customer Experience

January 17, 2014 by Brian Solis

Dr. Rebecca Harris

During the 2013 Pivot Conference, I had the chance to interview Dr. Rebecca Harris, who leads the Social Media Center of Expertise at General Motors in Detroit. Her role is all about transformation and integration as she works across brands and around the world on social strategy.[read more]


General Motors Resumes Facebook Advertising

April 10, 2013 by Adam Chapman

The New York Times reports that GM is coming back to advertising on Facebook. What does that mean for social media marketing?[read more]

They Did What? General Motors’ Content Marketing Bomb-Drop and Beyond

May 30, 2012 by Amie Marse

GM was very clear about something, though: they would not be deleting their Facebook accounts. While they noted that they didn’t believe advertising on Facebook was very effective for them, they continue to embrace the platform itself.[read more]


Could GM be doing it (Facebook adverts) wrong?

May 16, 2012 by Nick Renna

General Motors is a tough sell. ...But even with recent politics and such, it hasn’t been easy for them. This makes more sense that they would want quality fans as opposed to having tons of fans. It seems as though they were aiming for millions and millions of people.[read more]


Using Social Media While Driving

March 4, 2011 by Sandy Miller

GM wants to let you do your social networking while you drive with a new OnStar feature.[read more]

General Motors combat la rumeur sur les média sociaux

October 3, 2008 by Laurent Magloire

Alors que l'industrie automobile américaine connaît aujourd'hui de graves difficultés, General Motors tente de combattre les rumeurs à son sujet en développant une stratégie de présence sur les média sociaux. Depuis 2005, le retournement de la demande américaine et mondiale au profit de...[read more]