social media education

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Which US schools perform the best on social media? Track Social's Universities Zone tracks school performance on social media year round. As we push into the second half of the academic year, we thought it was time to assess how the schools stand.[read more]

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Is it time for social media education in our schools? The recent Manti Te'o hoax is only the tip of the iceberg. He knew how to use social media, but didn’t understand its power.[read more]

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Perhaps institutions of higher education still haven’t fully classified what social media is. Consequently, one can’t teach something they themselves don’t fully understand. Given a newer generation of social media experienced professors; a social media degree may be as regular as a degree in physics or journalism.[read more]

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Whether you are a solo entrepreneur or a marketing executive working for a big corporation, here are the top social media books.[read more]

Social media, with all of its hype and ever-evolving tools, pundits, practices, and promises, is a fragmented and complex topic viewable as both a blessing and a curse. Whether you like it or not, social media is here to stay. In order to find out what marketers and other businesses were thinking about this phenomenon, R2integrated (...[read more]

My buddies at Free Range Studios created this fantastic viral video that was featured at Bioneers last October. While lambasted in the mainstream media, the Story of Stuff has been a fave of left-leaning environmental activists and educators. Why? Because it makes you think about where our stuff comes from and where it is going,...[read more]

Last week I asked the question, “Should Social Media be a College Course” and received quite a number of mixed comments. In the end, I've realized that there is an absolute need for at least an interactive marketing course at the college level for marketing majors. New graduates need the tools to succeed online and they deserve to have...[read more]

Today I heard about a couple of very interesting posts, relevant to a topic I seem to be discussing frequently in the last few weeks:  the importance to drive a better understanding, particularly among high level marketing executives, of Social Media:  what is it? what are the potential applications?  what is the impact...[read more]

This content is from The Marketing Fresh Peel Red Bull is a fascinating brand. In less than a decade they were able to go from being a relatively obscure brand in a nonexistent category into a brand that's known and loved world-wide. What's really amazing about that feat is that they have largely discarded the traditional methods of...[read more]