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Social Media: Optimizing Those Little Pictures, Posts, and Shares

January 23, 2014 by Julia McCoy

Optimizing everything for shares.

You’re out there. You’re writing entertaining blog posts. Creating illuminating infographics. Producing rib-tickling, eye-popping videos. You get it — content needs to be killer. Your blogs need to stop all those busy consumers out there in their tracks.[read more]

You Will Probably Share This Without Reading It

June 12, 2013 by Adi Gaskell

Last year Dan Zaralla did some research into social sharing, and something fascinating emerged. He discovered that 16% of us regularly retweet content without having read what we’re sharing.[read more]

How Much, in Dollars, is a Share Worth? Each Social Media Platform is Different [INFOGRAPHIC]

May 23, 2013 by Jim Dougherty

I don’t think I’m being too controversial to say that women drive the majority of e-commerce and social sharing. Yet this infographic asserts that men are driving eCommerce and social sharing, and that a Google Plus share is worth five times what a Facebook share is and nine times what a Pinterest share is worth.[read more]


Top 4 Team Visual Collaboration Tools

July 13, 2012 by Jen Eisenberg

More and more companies are turning to cloud services for storage of email, documents, spreadsheets and presentations. But as far as collaborating with a team on image-based projects, what are the tools you can use that combine the collaborative ease of Google Docs for teams and the beautiful presentation and inviting interface of Pinterest, while maintaining efficiency?[read more]


Facebook releases New Pages App

May 22, 2012 by Daniel Levine

Over the past couple of days, Facebook has released its app for Facebook Pages Admins to monitor their page’s activity, post from their page, and monitor the page metrics. What does this tell us about Facebook? They want more activity, more stories, and more engagement from the brands using Facebook. What does this mean for the brand admins? Another excuse to obsessively monitor page analytics and post excessively. With the new app we move towards an easier brand page experience, but at the same time we give more access to the administrators to post on the brand’s behalf.[read more]


Sharing is not giving: Facebook's IPO and the world we'll live in

May 15, 2012 by Laurent Francois

Facebook's IPO must be understood as a bone-of-contention of the Apple, Microsoft and Google APP war. Sharing used to be a positive attitude; it could well be the fastest way to give up our freedom.[read more]

Is Your Content Worthy of a Like, Share, Pin, Retweet, Google +1?

April 14, 2012 by Pam Moore

How many hours have you spent adding buttons, gadgets and widgets to your new blog or website? You research the right tools, share buttons, share bars, analytic tracking tools and more. You install them with a hope and a prayer that someone somewhere is going to use them.  However, unfortunately many business leaders find they don’t...[read more]

Social Share Buttons: Just Pick Three

March 4, 2012 by Stanford Smith

In the movie Office Space, Stan the manager of Chotchkie’s badgers Joanna (Jennifer Aniston) to wear more flair, cheesy aluminum buttons usually handed out by political candidates.  At Chotchkie’s flair was proof of enthusiasm and team spirit. We have a social media equivalent of flair.  We call them social buttons and we...[read more]


It's A Volunteer Mentality.... Teaching With Social Media

September 28, 2011 by Julie Morey

"It's a volunteer mentality" features guitar instructor Tim Wilson. Part of Elastic Lab’s Culture of Content Creation series on digital content creators. Filmmaker: Tim Wilson[read more]


Why Do People Share Online?

September 10, 2011 by Cory Howell

Learn the factors that spur the sharing of content on the web. Great resource for online marketers, social media experts, and business people in general.[read more]

Give Me One Reason to Share It and I’ll Spread Your Post Around

September 8, 2011 by Andrew Hanelly

"We check our Twitter stream. We drop in on Google+. We comb through our RSS feeds. And for the most part, we ignore most of the content we see. Why? Because we’ve read it before. Because it sounds too familiar. Because it’s obvious. Because it’s just another echo in the echo chamber."[read more]


Teach My Viewers New Skills... with Social Media

August 17, 2011 by Julie Morey

"Teach my viewers new skills" features Howcast video host Brandon Kemp. Part of Elastic Lab’s Culture of Content Creation series on digital content creators. Filmmaker: Blyth Kemp,​users/​stoney.[read more]

The Social Leverage of Popular Video: Chris Anderson at TED

April 19, 2011 by Cliff Figallo

Thanks to an article submission to SMT by Ben Watson, I watched the Prezi of this recent presentation by the curator of the TED Conferences, Chris (not from WIRED) Anderson. I then watched the video of the entire presentation, How web video powers global innovation. It awoke the spirit of my inner videographer.[read more]

Social Media Sharing Versus Self-Promotion: An Experiment

June 11, 2010 by Jason Falls

I've been conducting some experiments on sharing lately, tracking the number of clicks on various links I share on Twitter and Facebook. While my stats are biased by a couple of factors, I anticipate they will tell us a few interesting things about what kind of traction you can get out of sharing items through social media. Recently...[read more]

7 Scientific Ways to Promote Sharing on Facebook

May 10, 2010 by Brian Solis

Leonardo Da Vinci once wrote, “simplicity is the ultimate sophistication.” Kelly Johnson modernized that philosophy with an alternate twist, KISS, Keep it Simple and Stupid a.k.a. Keep it Short and Simple. In a social economy where attention is a precious commodity, the ability to strip a social object down to its...[read more]

The Psychology of Influence and Sharing

February 15, 2010 by John Bell

The NYTimes recently covered research out of the University of Pennsylvania to understand the drivers of the NYTimes "most-emailed" list which appears on their site and reflects what stories readers are sending aorund the most. I continue to believe that pyschology is the next rediscovered territory for marketers. With all this talk...[read more]

The Grateful Dead and The Power of Sharing

July 17, 2009 by Josh Morgan

Skull & Roses logo from the Grateful Dead I grew up in Marin County, California just across the Golden Gate Bridge from San Francisco (OK — I lived at the Northern end of the county in Novato — but work with me here).  Growing up in Marin, the Grateful Dead were always around. Whether it was their music, their...[read more]

7 Ways to Send Photos to Twitter

March 23, 2009 by Janet Fouts

I saw a Tweet from David J. Neff (@daveiam ) with an image he snapped while prepping for a presentation at SXSW and it got me to thinking of all the ways people share images through Twitter. So, here are some good resources should you be wanting to share your photos or videos in your Tweets.David was using SnapTweet for his post, which...[read more]