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8 Types of Social Fans: Do you Know who "Likes" Your Brand?

March 28, 2013 by Andrew Smith

People who “like” a brand page are often called fans or subscribers. But what are reasons for their subscriptions? And what main types of such people can be identified. What should brand do with this information? Understand that the base of those who “likes” your page varies. Brand must differentiate their fans and talk with each group accordingly.[read more]

If Facebook Were High School...!

July 22, 2011 by Nikki Peters

"Last year, I had a request from the boy who sat behind me in high school. I accepted. We were always civil and polite to one another at school but were in different friendship groups so never really interacted. To my surprise, he immediately started talking to me, "long time no see, how are you?" etc. This year we celebrate our first anniversary."[read more]

Your Friends Are More Likely To Have More Friends Than You Do

October 26, 2010 by Jae Kim

Have you ever wondered if your friends might be more popular than you are? Well, statistically it has some merits. On average, your friends will have more friends than you do. Scott L. Feld, Professor of Sociology at Purdue University, wrote about this counter-intuitive fact back in 1991. This means if you were to ask number of...[read more]

Facebook Groups: Get by with a little help from your friends

October 6, 2010 by Troy Janisch

An average Facebook user may have more than 150 Facebook friends, but they rarely want to speak with all of them at once. While swapping messages with small groups of friends on Facebook is possible — it hasn’t been easy. It required users to create custom ‘friend lists’ for each group you want to target — a task that less than...[read more]

Social Media: Don’t Forget About Your Real Friends

September 22, 2010 by Pam Moore

Friend, authenticity, transparency and relationships.  They are all words we use frequently when we talk about the online and social world. We discuss the importance of being real, authentic and building relationships built on giving and sharing. Definition of Friendship from Wikipedia: Value that is found in friendships is often...[read more]

Do You “Like” How I Look In These Jeans?

June 2, 2010 by Jay Baer

Is the interconnected Web bringing us together, or making us all distracted voyeurs? Apparel company Diesel — who's aggressive marketing is consistently noteworthy — has rolled out perhaps the first-ever integration of Facebook “likes” in a dressing room…. Diesel boutiques in Spain now come equipped...[read more]

How to add Friends to Groups, Lists or Filters in Facebook

March 25, 2009 by Laurel Papworth

Before the new Facebook interface was fully launched, I mentioned that it would be a good idea to plan some groups for you to filter your friends into. Lists like “business” or “cute” or “mum and her friends” or guys at work” or “guys at footy”.So, I was trying to figure out how to...[read more]

The Social Networker : never alone anymore ?

May 9, 2008 by Laurent Blondeau

It's written in the books : we won't be alone anymore because of “social networking”. Well…Such a great promise, such a temptation, why will we have to wait so long for ?We, at the prices of so much times on the web, searching and tracking new people, we call “friends”, without even know anything about,...[read more]