social engagement

Jell-o Twitter campaign

If you haven’t seen JELL-O’s #FML campaign yet, you’re in for a treat. Just in case you’re unfamiliar, the #FML hashtag is used on Twitter to say “F my life” — usually about "first world problems." JELL-O's campaign hopes to overtake the dark and cloudy #FML hashtag on Twitter, changing it to mean "Fun My Life."[read more]

Annette Shaff / Shutterstock.com

Consumers are heading to Twitter with customer service issues, and when they do, 32% expect a response within 30 minutes. What are the risks of not being there to respond, and how can a brand set-up an effective response strategy on the micro-blogging channel?[read more]

Social media marketing geniuses?

Love them or hate them, the Kardashian family knows how to market themselves. Okay, so they have a reality TV show (or four) -- that helped. But they are still social media marketing and branding superstars. So here's how you can Keep Up with the Kardashians on your own social media networks.[read more]

social media and humor / shutterstock

The power of humor can be a formidable asset in the world of social media marketing, but it is not an appropriate tool for every brand and must be wielded with discretion. Here are a few key elements a marketing director should keep in mind when considering employing some comic relief.[read more]

social media zombies / shutterstock

The Walking Dead has managed to capture the attention of fans, and the benefits are clearly showing on social media platforms. The series has used social media to help push itself into the spotlight: here are some takeaways that advertisers might want to take note of.[read more]

Facebook business pages

Facebook allows businesses to build a community with the potential of turning a proportion of those community members into customers. Here is a basic yet comprehensive guide for business owners who have not yet gotten started with Facebook.[read more]

Facebook in emergencies

Facebook and smart phones are invaluable tools for dealing with all of those involved in an extreme family emergency. But there is some very important – and very simple – etiquette that needs to be followed in order to make a bad situation better instead of making it worse.[read more]

Facebook listening

Here are the three most essential tenets of maintaining strong and active communities on Facebook. These steps outline the most important areas of focus that a community manager should work on in order to ensure that the community is engaged and begging for more![read more]

Tumblr content

There are seven different types of content your business can post on Tumblr. There's a visual header whenever users are creating a new post that showcases each different type. We’ll explain each one with some examples and practical business applications.[read more]

Twitter engagement

Just like you wouldn't show up to a black-tie event in a bathing suit, you shouldn't arrive on Twitter with a Facebook mentality. Knowing the personality of each network is going to be a huge head start for you, so here's what you need to know about Twitter's.[read more]

twitter/shutterstock

For many businesses, Twitter is a hybrid from the cross of an instant messaging service and a chat room. It is in principle an open forum, but as a Twitter user, you can restrict the people with whom you connect. For any business, Twitter is an incredible marketing and PR tool.[read more]

social media fail/shutterstock

Experienced social media managers are well aware of the unpredictable nature of the medium. Various brands have suffered the ire of social media backlash; most of these instances highlight the need to plan for the worst while expecting the best. Here are 3 lessons to learn.[read more]

Blogging: back to basics

Social media is without a doubt a pivotal part of helping any new business grow. But in the maelstrom of social media options, many businesses are overlooking one of the most basic and important options at their disposal: blogging. Here are three key ways blogging is still a powerful tool.[read more]

YouTube hits a billion users

YouTube has just crossed a major milestone. On Wednesday, the Google-owned giant announced that it now has over one billion unique viewers on its site every month. If you are using YouTube as part of your social media marketing strategy, here's how to get more viewers.[read more]

Brand marketing on Instagram

With nearly 100 million active users uploading an estimated 40 million images per day, the possibilities are endless for brand marketers on Instagram. Just getting started? Here are top tips for brand marketers to consider when delving into the social network for the first time.[read more]

Twitter/shutterstock

So you want to have a twitterchat. You’ve participated in a few, or you’ve heard about how great they can be, and now you would like to have one of your own. Here's a step-by-step guide to figuring out how to set one up and make it a success.[read more]

Aspen Photo / Shutterstock.com

As college athletic departments prepare their social media strategy for the NCAA men’s basketball tournament this week, they know that keeping fans engaged is more than just real-time news via Twitter. Here are three reasons schools need to think bigger.[read more]

Funny Twitter tone

Many brands seem to think there is only one tone of voice that really works on Twitter: fun and light-hearted. This is definitely not the case. There are actually three tones of voice that you can use and combine to promote your brand: fun, helpful, and informational.[read more]

hashtags in 2013

If your company regularly uses Twitter, then you know how crucial hashtagging is to a successful social media campaign. But Twitter’s popular method of interest-driven communication is about to have a contender in the ring it didn’t expect: Facebook. So bone up on your hashtag strategy now![read more]

Aspen Photo / Shutterstock.com

The NCAA Men’s Basketball Tournament started yesterday with the play-in games. More than ever before, social media has made it incredibly easy to engage in March Madness. Here are some ways you can stay engaged with the tournament while remaining mobile.[read more]