About Social Media Today
diversity
Social Media’s Diversity Problem
Certainly, social media is not the only area of business in which minorities and women are under-represented. But as educator Kyra Gaunt noted here on Sparksheet, “The structure of these conferences often replicates white privilege. And we should be concerned about this.” [read more]
Women's History Month - A Look Back
March, which is almost over, is Women's History Month. If this seems like a belated acknowledgment, it isn't. I celebrate women's history every day - and this blog aims to reach women - REAL women - the world over to help them understand the how to traverse the business of being in business, online. Hence, women's history is an on-... [read more]
Microsoft's ‘Homosexual Agenda' ?
Believe it or not this is a question now under consideration, not as a water cooler gossip topic, but in the boardroom as a fundamental issue of corporate governance in the Redmond C suite. An unholy public row has broken out over Microsoft's diversity policy. Former Dallas Cowboy, Pastor Ken Hutcherson, claims to... [read more]
Enterprise Irregulars in Bangalore
Community Day 093 Originally uploaded by marilynpratt One of the coolest things about conferences is the fact that I often get to meet up with my fellow Irregulars and Bangalore was no exception.Yesterday and today I got to spend time (never enough) with Prashanth Rai, odd really as I actually spend quite a bit of time in conversation... [read more]
Get a Facebook Strategy
If you're like me, many of you out there have had your fill of social networks this year. MySpace, Facebook, LinkedIn, OpenSocial, Gorooze, the list goes on and on. Well I say enough is enough already. In fact, I heard this acronym at BlogWorldExpo — YASN — Yet Another Social Network.According to data on Alexa:• 1/3 of... [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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“Up until this point we have always understood content through the lens of the distribution channel it sat within. The channel, in fact, gave its name to the content (TV is a form of distribution but we think of it as a form of content) - or, as per your reference to McLuhan, "the medium was the message". The social media revolution is all about the liberation of content from its means ...”
“Alternatively, and this is what I believe, GM is simply not very good at Social. The easiest way out of that situation might well be to blame the tools, rather than the craftman. From what I've been observing, GM has been using Facebook, and especially their brand pages, as little more than a glorified megaphone. ”