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Attribution Modeling Now Available within AdWords

February 10, 2014 by Amber Verhulst

AdWords

Google did a recent global roll-out of attribution models with AdWords. The feature had previously been in beta. With the recent updates from Google, we're much better poised as marketers to tell the story about how the entire marketing mix is contributing to those coveted leads and sales.[read more]

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Salesforce Retires Adwords: What Happened and What to do Next

June 24, 2013 by Jayson DeMers

As of May 1, 2013, Salesforce for Google Adwords has been retired. The bottom line is that a number of business owners are in need of an alternative. If you fall into this category, here are some options worth considering.[read more]

Google Adwords and Analytics: A Powerful Combination

April 23, 2013 by Jamie Fairbairn

Google power

The biggest mistake made by small businesses when it comes to Google Adwords is just setting up a campaign and then leaving it alone. You need to be constantly tweaking your campaigns to get the most from them and that’s where linking to Google Analytics can help.[read more]

Google versus Bing: Enhanced Campaigns

April 17, 2013 by Amanda DiSilvestro

Google vs. Bing / shutterstock

It has been a little over two months since Google introduced its new enhanced campaigns. Not everyone is on board with the updates, which then begs the question: Why do some people disagree with the new Google enhanced campaigns, and are the Bing changes any better?[read more]

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The Secret to Using the Best Keywords for Search

June 9, 2012 by Barry Feldman
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No search, no amount of number crunching, magic tool, Google Alert, e-guide, e-book, e-mail, e-ticket, or all-knowing e-vangelist of SEO is going to give you the best keywords. The best keywords to use (or the best strategy to use for search) is uncovered here...[read more]

Are Facebook ads losing effectiveness, or was GM's content to blame?

June 5, 2012 by Eric Chapman

Most online marketers know that paid ads (whether Google Adwords ads, Facebook ads or any other) must be written in a compelling way that peaks the interest of their target audience. Recently, GM pulled a $10 million advertising account from Facebook, claiming that the ads "don't work." Apparently, the auto industry giant determined that the impact on consumers isn't worth the ad spend. The question is, are Facebook ads really becoming ineffective, or is it the way GM's ads were written that was the problem? Today, the content of an ad (or any written material, including blog posts, articles, etc.) must be tightly targeted and written in a way that grabs the readers attention, plays on their emotions, compels them to want to find out more. Was this simply failure on GM's part to write effective ads, or is it something more?[read more]

20 Essentials to Power-Up Your Social Media Strategy.

April 23, 2012 by Akshay Brijkrishan
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There are a few things you need to add to your list of to-dos that will not only hold the entire game plan together but also provide that extra to your results. Combining a list of top 20 of these from past campaigns across sectors such as education, FMCG, lifestyle and travel here are some that will help you get more and learn more from the campaigns you run in the future[read more]

The Difference Between Google Adwords and Facebook Advertising: Demand Generation vs Demand Fulfillment

May 10, 2011 by Three Ships Media
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If the question is which channel to use, think of Google and Facebook as venues. Either venue is capable of achieving your objective whether that be awareness building or driving purchase, you just have to be sure you’re advertising in the right spot and in the right way.[read more]

A Dose of SEM

July 2, 2007 by Peter Himler

You may remember Elinor Mills who made a name for herself by revealing a bit too much about Google CEO Eric Schmidt. This in turn prompted the search/advertising monopoly to banish her from its journalist-in-good-standing list.Moments ago, Ms. Mills piled on an infectious story in which a Google Health blogger used all the attention...[read more]

 
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