About Social Media Today
non profits
Why Nonprofits Have Low Retention Rates [VIDEO]
Did you know that nonprofits as a whole have a retention rate of 49%? That’s staggeringly low compared to the for-profit retention rate of 94%. Why the huge gap? To help shed some light on this, I called Marc Pitman, an expert on fundraising.[read more]
Can Small Nonprofits Win with Social Media?
Almost a year ago, Allison Fine and I finished a reflection paper on the lessons learned from the first America's Giving Challenge from the Case Foundation. This year, we are experimenting with incorporating social media techniques as part of the evaluation process for the second America's Giving Challenge. While we've...[read more]
Non Profits Lack Social Media Strategy
Image by cambodi4kids.org Although a growing number of non profits are aware of social media and are dabbling in it, there is a clear lack of strategy, according to a new study from Talance, a Boston-area web development firm. The 2009 Massachusetts Non-Profit Social Media Report polled non-profits in Massachusetts with budgets...[read more]
Social Media for 50 Social Causes
Image via Wikipedia Integrating the “social” good into our “social” media discussions. Fifty-plus ways to give to charities this holiday, a list provided by Qui Diaz in a recent guest blog post for Mashable. The blogs readership is mostly tech and social media focused, so the list...[read more]
NonProfits and Social Media: Two ideas that will change your strategy
I heard NPR's story about Lotsa Helping Hands in the car on the way home and couldn't get to my laptop fast enough. If you know me in the offline world, you've probably heard me talk about Carepages - an ingenious little social system that helps hospital patients manage communications with loved ones. It's a lot like a super simple blog...[read more]
Social Media Today
“Hi Jim,Thanks for the write-up! Our technology sits on the retailer's entire site, including their checkout success page so some of the data may not be what's expected but is based in reality. Moral of the story is, every retailer needs to measure their sharing experience more closely to figure out what works for them so it can be optimized as it is dependent upon vertical and their ...”
“Hi David, thank you for the article. I'll be ordering your book! In the meantime, could you just clarify one point?: the distinction between "citation (where your website and brand are mentioned) and interaction (how your website is linked to)". I would have expected that interaction would mean also user interaction with your content, such as comments on a blog post, +1 on Google Plus, ...”