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Your Guide to Google+ Business to Business Marketing [INFOGRAPHIC]

March 17, 2014 by Irfan Ahmad
8

Google+ B2B Marketing

It's safe to say that the discussion over the importance of using social media for marketing is over. Business marketers have realized that social media is an impactful tool and a cost-effective way to build brand awareness and reach new audiences - not to mention businesses of all sizes.[read more]

The Criteria of an Effective B2B Marketing Offer

November 22, 2013 by Christopher Ryan

b2b marketing tip / shutterstock

B2B marketing is always challenging, but even more so when you are in a crowded market space filled with tough competitors. There are a number of ways to stand out from the crowd, but one of the most neglected weapons in the B2B marketing arsenal is an offer that gains attention and drives action.[read more]

How Halloween Reminds Me of B2B Marketers

October 28, 2013 by Dennis Shiao

Halloween and Marketing

Halloween is one of my favorite holidays. As a kid, I loved to head out (after dark) and go trick or treating. As a parent, I revel in seeing the enjoyment experienced by kids. You may be wondering: how does Halloween relate to B2B marketers? Let me explain.[read more]

B2B Online Video Marketing: Planning to Execution Best Practices for Lead Generation

October 28, 2013 by Paul Mosenson
2

Video Marketing

Name a memorable ad in the past. Chances are, it’s a television ad. Why? Because nothing beats the power of a message that combines the senses of sight and sound. That brings us to a discussion of video marketing for B2B.[read more]

Ten Blogs Every Marketer Should Read

October 25, 2013 by Dennis Shiao
9

Moz blog

As marketers (or aspiring marketers), we have it pretty darn good. Why is that? Because marketers, by our very nature, are accustomed to sharing information, insights, tips and best practices. Here we'll highlight ten blogs that every B2B marketer should read.[read more]

How the Beatles Optimize B2B Marketing Strategies

July 29, 2013 by Paul Mosenson

B2B Marketing

Many of the Beatles songs have lessons for B2B marketers, especially when it comes to content marketing and analytics. As a big Beatles fan, I thought I’d have some fun in reviewing their song titles, and coming up with a marketing statement that relates to the titles.[read more]

B2B Marketing: What the Organization of 2017 Will Look Like

January 19, 2013 by Matt Heinz
4

Marketing in the Future

Hard to say what will really happen for B2B marketers in five years, but based on the evolution of world-class B2B marketing organizations now, as well as where they’re likely headed, here’s what I believe those same market-leading marketing groups will exhibit in 2017.[read more]

Top Lead Gen Challenges and How Content Can Help

January 7, 2013 by David Woodrow

Content Marketing Institute reports that 33% of marketing budget spend in 2012 went to content, with 54% of marketers planning to increase content funding in the next year. Since B2B purchase decisions are not as straightforward as those in the B2C world, using content to generate high-quality leads quickly and cost effectively is a top priority.[read more]

Find the Fear and Swim Upstream to Trust

June 21, 2012 by Charles Green

Fear motivates much buying behavior. B2B marketers are taught to “find the pain point.” B2C marketers know the desire to join the in crowd is trumped by the fear of being in the out crowd; “you smell” out-shouts “you can smell nice.”[read more]

For B2B Marketers, the Zero Moment of Truth Is Also Mobile

June 6, 2012 by Steve Olenski

B2B marketers need to use mobile marketing as a means to win the zero moment of truth.[read more]

Twitter Verification Implications for Brand Marketers

May 16, 2012 by Adam Leiter
4

With recent news that Twitter's verification process has become linked to monthly advertising, there has been conversation and debate about blurry lines in the sand. What does this change mean for your brand or company on Twitter? Is verification critical to your Twitter strategy?[read more]

LinkedIn 4x Better for B2B Leads than Facebook or Twitter

April 29, 2012 by David Meerman Scott
6

Photo by habi via Flickr

 

I presented at the LinkedIn #B2BConnect 2012 event on April 17, 2012 in Mumbai, India. A few weeks ago as I was preparing my talk, I asked my friends at HubSpot if they had any data on the effectiveness of LinkedIn that I could share with my audience. Rebecca Corliss came through with some awesome new data which I am releasing for the...[read more]

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Where is B2B Social Media Going?

April 24, 2012 by Robin Fray Carey
8

We’re going to need scalable, reliable technologies, but we’re going to need to offer, yes, all you hippies out there I’m sorry to tell you this, greater control. Will B2B social be the same? Yes, I think so, and I think the rewards will be more efficient, accountable, and innovative (if not so disruptive) enterprises.[read more]

How To Write Your Social Media Plan in 8 Steps

March 22, 2012 by Mike Thimmesch
2

If you're asked to write your company’s social media plan, these 8 steps will help you craft a plan that gets management approval and a clearer path to success.[read more]

Tying Facebook Leads Directly to Revenue: A Marketo Example

January 27, 2012 by Jason Miller

Want to know the ROI of social media? So do we. With our latest Facebook campaign, we are doing just that; tying leads generated by Facebook directly into our revenue pipeline via Marketo.[read more]

Top Five Things I Resolve to Never Hear a Marketer Say About Social Media in 2012… And Beyond

January 4, 2012 by Steve Olenski
1

There are still what I consider a large portion of marketers who still believe social media is a passing fancy; that it’s not here to stay; that people will grow tired of it.[read more]

The Major Disconnect Between Brands and Consumers When It Comes to Social Media

December 22, 2011 by Steve Olenski
1

A survey conducted by the Chief Marketing Officer (CMO) Council and Lithium, a social media tech firm, revealed a huge divide between what marketers think consumers want vs. what consumers really want when it comes to social media.[read more]

Are B2B Marketers Not Using Twitter Correctly?

December 15, 2011 by Steve Olenski

A recent study revealed that while 91% of business to business marketers are using Twitter as part of their integrated social media campaign only 15% state they generate leads from it compared to LinkedIn where nearly 1/3 of B2B marketers report generating a lead.[read more]

What the New Twitter Brand Pages Mean to Marketers

December 9, 2011 by Steve Olenski
5

Late to the party or not, Twitter has followed in Facebook's and Google+'s footsteps with the launch of their new brand pages and brand marketers would be wise to sit up and take notice of the new features coming to a Twitter account near them. Clearly the brand battle lines are being drawn.[read more]

Is Your B-2-B Social Media Strategy Full of B.S.?

December 1, 2011 by Andrew Hunt

Is your investment in social media not paying the returns you expected? Are you getting no leads from all your effort? There are no excuses for not delivering measurable results from your investment in social media marketing. Then why are so many companies having troubles generating leads from social media? The reason has nothing to do with the complexity of the sale; it is more that B-2-B marketers need to focus less on building community and more on generating leads and sales. Number of Facebook friends is not revenue, your Twitter Klout is not revenue, the number of blog subscribers you have is not revenue, sales is revenue, and anything else is just an excuse for not achieving your goal.[read more]

 
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