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How to Keep Your Brand in the Social Media Conversation

April 18, 2014 by Lindsay Rauch

Social media conversation.

Consistency on social media is arguably the best way to ensure success. Companies will lose followers quickly if they do not share updates regularly, typically daily, with relevant content and important news. It is similar to maintaining relationships offline: your relationships will fade if you are not checking in regularly to nurture them.[read more]

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5 Tips on How to Generate Sales Leads Through Social Media

April 18, 2014 by Lewis Robinson

Generate sales leads wtih social media.

If you want to find new potential customers, you need to go to where the people are. And, fortunately or unfortunately—depending on how up-to-speed on current trends your company is—all of the people seem to be on social media sites. Hey, the statistics don’t lie: Facebook users spend on average 6.35 hours a month on the site via desktop computers.[read more]

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Agent Facebook and Detective Twitter: Preventing and Solving Crimes through Social Media

April 17, 2014 by Brian Hughes
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Preventing and solving crimes through social media.

In an era of cyberbullying and other internet crimes, it is refreshing to be reminded that social media can be used to solidify and safeguard communities. Further, this function of cyberspace is likely to become more efficient and effective as time goes on.[read more]

Here Is Why Twitter Bought Social Data Startup Gnip

April 17, 2014 by Prasant Naidu

Twitter bought social data startup Gnip.

“Investments in Social data are healthier than ever,” wrote Gnip CEO Chris Moody with news spreading that Twitter has acquired Gnip for an undisclosed amount. Gnip was one of the four companies that became Twitter’s first data partner with access to Twitter’s so-called firehose, the full stream of tweets flowing through Twitter on a second-by-second basis..[read more]

How to Lose a Follower in 7 Ways

April 16, 2014 by Aimee Woodall
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Unhappy followers? / shutterstock

What makes someone click the “Unfollow” button on a person’s profile? If you’ve ever wondered something along those lines, you’re in luck. Without further ado, here are the seven ways you can lose a Twitter follower — and what you can do to prevent it.[read more]

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The New Backstage Pass Takes Center Stage: Performing Arts Is Now Tweet or Perish

April 16, 2014 by Andy Newbom

Performing arts is now tweet or perish.

In many endeavors seeing “how the sausage is made’ is a distinct turn-off. Performing arts are entirely different. Seeing backstage and before and after performances, getting to meet the artists themselves and living vicariously through them, adds richness and intensity to the entire experience.[read more]

What Caused the NSFW Tweet from US Airways

April 15, 2014 by Prasant Naidu
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US Airways' tweet disaster

Goof ups by brands on social media aren’t new. But what happened yesterday with US Airways is the worst nightmare a brand could face on social media. The airline is now occupied with damage control after inadvertently publishing a pornographic tweet in response to a frustrated customer query.[read more]

5 Ways to Take Advantage of Twitter's New Layout

April 15, 2014 by Sharmin Kent

Twitter’s new layout.

Tweets that are shared often now get more page real estate and appear larger on a Twitter account’s timeline. Brands looking to attract more retweets and keep users on their pages need to optimize their tweets for maximum tweetability. But how? Pay attention to what your followers are tweeting about, and use those key words.[read more]

5 Ways Small Businesses Can Make a Big Impact on Social Media

April 15, 2014 by Stephanie Jones

small business owners and social media

Whether it’s a lack of time, budget or know-how, keeping your small business off of social media might just be the missing puzzle piece to a profitable year. It’s time to fix it! Here are five actionable ways small businesses can make a big impact on social media.[read more]

5 Typography Terms You Must Know

April 13, 2014 by Emily Taing
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Typography and Vocabulary

With Twitter’s announcement last week about the new photo tagging and collage features and Facebook’s implementation of the 20% rule, image-centric marketing is overtaking traditional text media. Twitter reports that tweets with a photo are 35 percent more likely to get retweeted than one without.[read more]

5 Tips for Brands to Get the Most Out of Twitter's Latest Update

April 12, 2014 by Mike Lewis

Twitter’s update.

As you have likely already seen, Twitter began implementing a new design this week that has a major impact both on the interface and functionality of the site. The new look shares many similarities with Facebook and focuses more on improving the overall user experience while making it easier to navigate and filter through tweets.[read more]

Twitter to Launch Real Time Pop Up Notifications

April 12, 2014 by Mark Scott

Real time pop up notifications.

On Thursday (10TH April) Twitter announced they are are set to launch pop up notifications for users of twitter.com. The notifications will be in real time and will happen when users are engaging with another user's tweets. People will receive notifications if someone has replied, favourited or retweeted one of their Tweets.[read more]

5 Comedians That You Didn't Know Were Killing It on Social Media

April 11, 2014 by Matthew Kobach

Mindy Kaling and B.J. Novak.

Mike Birbiglia’s Twitter account is a diamond in the rough. While most comedians use their social media pages almost exclusively to promote their own work, Birbiglia’s account is full of funny quips about his own life and his frustrations with Twitter.[read more]

How Will Twitter's "Facebookification" Affect Brands?

April 11, 2014 by Peter Claridge
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Twitter becomes more like Facebook.

The most important new feature for me is the highlighting of the most engaging tweets. I see this as Twitter taking its first step towards making information more relevant. The success of Twitter was due to the short, simple tweets that people could consume easily, but now that the company is publicly listed, it will be under the same pressures as Facebook to monetize its audience.[read more]

How Brands Can Make the Most Out of Twitter's New Features

April 10, 2014 by Jaylee Miguel

Twitter

Twitter has been unusually quiet for the past few months. Little did we all know that the platform was about to unleash a frenzy of updates. It's like waiting ages for a bus, only for three to come at once. There's photo tagging, mobile updates, bigger profile photos, a clutter-free interface and more.[read more]

Twitter Launches Editorial Calendar Tool

April 9, 2014 by Allister Frost

Editorial calendar on Twitter.

Shifting your social media marketing efforts from reactive, last minute posts to being pre-planned, proactive communications designed in advance to achieve a specific goal is an ambition that every social media marketer should aspire to.[read more]

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Social Advocacy & Politics: Is it the #WorstRate if #NobodyPaysThat?

April 8, 2014 by Alan Rosenblatt

Social Advocacy & Politics column.

Americans for Tax Fairness came up with an effective counter message against The RATE Coalition's #WorstRate and launched an effective Denial of Hashtag campaign of its own. And not only did Americans for Tax Fairness shut down the RATE Coalition’s hashtag campaign, it got Politico’s Morning Money to report on his hashtag the next day.[read more]

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Three Ways to Connect with Potential Clients via Twitter

April 8, 2014 by Andrew Hutchinson

Connect via Twitter.

There’s no point having hundreds of people read your blog if there’s zero chance any of them are going to buy your stuff. So how do you get your message in front of the people most likely to become business partners? This is a common question, particularly as social media experts rightfully advise against making direct contact or sales pitches straight up.[read more]

What Twitter Cards Can Do For You

April 7, 2014 by Chris Syme

Twitter Cards

Twitter Cards are part of the recent stable of tools Twitter is offering brands to showcase media-rich content from highlighting important news pieces to embedding a video to downloading a mobile app directly from a tweet. How can Twitter Cards work for you?[read more]

The Art of the Social Media Press Release

April 7, 2014 by Jesse Wynants

Social media press release

Unlike the average press release where you get 300 – 800 words to express your announcement, with social media, you might only have 90 characters, one image, or just seven seconds. Without further ado, here are five ways to get the word out using the social media press release.[read more]

 
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