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Make the Most of Twitter: 4 Questions to Ask Before You Tweet

April 3, 2014 by Kimbe MacMaster
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Question you should ask before you tweet.

Every single tweet is an opportunity; an opportunity to build a brand, to start a relationship, to close a deal. So maybe it's time we slow down the content pumping machine and evaluate whether we're really producing the most valuable content on Twitter.[read more]

Famous Couples’ Social Presences

April 3, 2014 by Alex Kim

Khloe Kardashian as seen by Lamar Odom.

Is there anything more nauseating than celebrity PDA? Perhaps celebrity PDA on social media? Famous couples have taken to social media marketing platforms like Twitter and Instagram to share anecdotes, messages of support, and kissy-face selfies with and to the ones they love.[read more]

Social Media Fast Facts: Latin America

April 3, 2014 by Richard Simcott

Latin America.

I’ll be focusing on the Latin American market and with the World Cup only two months away, we’ll be taking an extra close look at Brazil. Latin American nations share elements of a common cultural and linguistic heritage, but each nation has its own pre-colonial traditions and history, which have created the countries they are today.[read more]

9 Twitter Experiments to Help Simplify and Increase Reach

April 2, 2014 by Prasant Naidu

Increase Twitter reach.

Twitter recently celebrated its 8th birthday and with that we have witnessed a sprout of new features. Some of the features have been officially confirmed and for the rest the 140-character network has left us to do the word of mouth. Listed below are nine such experiments that Twitter has recently launched or is working on at the moment.[read more]

Using Twitter as Marketing Tool Is Tough for Brands [INFOGRAPHIC]

April 2, 2014 by Irfan Ahmad

Twitter as brand marketing tool.

Is Twitter an effective marketing tool for brands? According to a recent survey conducted by SMMU, 40 percent of brands consider Twitter to be an effective marketing tool. Brands face a number of challenges using Twitter as a social media marketing tool, with measuring ROI being the greatest challenge.[read more]

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Developing a Winning Social Media Optimization Strategy

April 2, 2014 by Brett Relander

Social media strategy

The right social media optimization strategy can help your site rank highly, drive more traffic, and deliver the results you're looking for. So what can you do to improve your SMO strategy and start generating some positive social signals that will produce powerful results for your business or brand?[read more]

The Ideal Length of Everything Online, Backed by Research

April 1, 2014 by Leo Widrich
1

The ideal length of everything online.

Solid research exists to show the value of writing, tweeting, and posting at certain lengths. We can learn a lot from scientific social media guidelines like these. Here’s the best of what I found. The ideal length of a tweet is 100 characters. Whom should you trust when it comes to advice on the ideal length of a tweet? How about Twitter itself?[read more]

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Bird's the Word: Twitter Feeds Increase Blog Engagement

March 31, 2014 by David Goehst

Twitter for blog engagement

Keeping blog guests engaged in your content means you’ll need some method of allowing conversations to take place all the time. Enter the king of 140 characters, Twitter, offering the most comprehensive solution for novice and expert webmasters. Hold on as we explain this process thoroughly.[read more]

21 Twitter Tips: Twitter for Business

March 31, 2014 by Warren Knight

Twitter for business best practice.

When it comes to Twitter, most people find it hard to really maximise all of the tools available to benefit their business. To help you really understand how Twitter can work for your business, here are 21 tips to help you build your best practice around Twitter.[read more]

The Definitive Guide to Live Tweeting

March 28, 2014 by Corey Smock

Guide to live tweeting.

Respect the timeline. Keep your audience in the loop without being a total nuisance to the people who aren’t interested. Pick and choose your spots to tweet and take some time in between each post. Too many tweets in a row is an eyesore for most Twitter users.[read more]

Negative Criticism: 3 Things GM is Doing Extraordinarily Well

March 27, 2014 by Gini Dietrich
1

Negative criticism.

I was reminded of this when I read the New York Times article about General Motors using social media to respond to the 1.6 million customers affected by the most recent recalls. If you visit their Facebook page, you’ll see a mixture of brand building status updates, as well as responses to negative criticism.[read more]

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Five Useful Google Chrome Extensions for Social Media Marketers

March 25, 2014 by Andrew Hutchinson
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Hootlet

Extensions are a valuable time saver, and it’s worth ensuring these are noted when offering advice to any business or person looking to increase their social media profile. Here are five Google Chrome extensions that I’ve found highly beneficial as I go about my daily social media interactions.[read more]

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6 Companies That Are Doing Customer Service Right on Twitter

March 25, 2014 by Dan Gingiss
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Doing customer service right on Twitter.

Like American and United, three other brands responded to tweets that were more references than questions. ADT Security, AT&T, and Square are clearly reviewing their Twitter mentions and making a sincere effort to engage with customers even when a response may not be expected.[read more]

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Hashtag and At-Call: Soon to Be Things of Twitter Past?

March 24, 2014 by Eric Haskell

Saying good-bye to # and @?

Hashtags (#) and at-replies (@) have been the integral parts of Twitter almost since its advent. However, the website is on the verge of doing away with them or at least making them less important. It will ensure a transformed user experience at Twitter.[read more]

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13 Companies That Need To Improve Their Twitter Customer Service

March 24, 2014 by Dan Gingiss
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Improve Twitter customer service.

Nearly a third of brands responded to tweets I sent them over a six-month period, a large increase from the paltry 6% in my previous unscientific study. But that number is still surprisingly low, considering that most brands have a Customer Service department that responds in other channels.[read more]

10 Years in Social Media [INFOGRAPHIC]

March 23, 2014 by Irfan Ahmad
4

Social Media Decade

A decade is a long time - especially in the world of social media. Today's major social networks barely existed ten years ago, and early mainstays like Friendster and MySpace hardly resemble their former selves. And a decade later, we are Liking, Tweeting, Pinning, Plussing, and following more than ever.[read more]

How To Disappoint Customers on Social Media: A Cautionary Twitter Tale

March 22, 2014 by Xand Griffin
2

How to disappoint customers on social media.

We all have stories where engaging with a brand on social media has helped to turn a negative experience into a positive, memorable event – a story we tell with pride to others. But success for these brands depends on much more than simply setting up their Twitter handle and inviting people to ‘tweet us.’[read more]

Social Media Meltdown of the Week: Rupert Murdoch

March 19, 2014 by Eric Schwartzman

Rupert Murdoch on Twitter.

Rupert Murdoch, the public face of leading multi-media empire, floats bizarre conspiracy theory about Malaysian flight disappearance on Twitter. Social media meltdowns happen everywhere, all the time, and with 91% of your employees using social media every day at work, it’s no longer a question of “if”, but “when” it will happen to you.[read more]

Advanced Twitter Search: Twitter Keyword Research

March 19, 2014 by bob tripathi

Twitter keyword research.

With over 300 million tweets and 1.6 billion searches per day on average, Twitter is a hugely popular platform. Plain text queries provide a lot of information and insights into what people are talking about and what is trending. But, did you know that you have an option for an even more advanced search?[read more]

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Social Advocacy & Politics: The Target Audience Is Between Two Ferns

March 18, 2014 by Alan Rosenblatt

Social Advocacy & Politics column.

Needing more young people to sign up for health insurance, President Obama took Zach Galifianakis up on his offer to talk about the Affordable Care Act on his Funny or Die talk show Between Two Ferns. The interview has been seen over 2.8 million times. According to the White House, it became the top referrer to HealthCare.gov.[read more]

 
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