writing
So You Want to Get Creative in Content Marketing
There’s a saying that’s been going around among content marketers since the rise of the internet. It’s whispered in hushed yet angry tones, passed secretly between one zombified content marketer to the next. Creativity is dead. Hard sell is the way to go.[read more]
Create Artful Content Inspired by Literary Stars
The internet has fundamentally changed the way people discover and read content, and the field of journalism has unfortunately suffered and been irrevocably altered. Now is the time for online content creators to shine. Keep art alive in your writing—even blog posts, whitepapers and ebooks. Gain an edge, and let these featured literary stars inspire your content marketing.[read more]
How to Promote Your Blog Posts with Social Media Writing
If you want your blogging and other content marketing pieces to help you meet business goals, you need social media writing and promotion as part of your plan. You have to reach out to the right audience in the right way using the right platforms.[read more]
5 Cons to Working With Guest Bloggers
Just as the pros of working with guest bloggers come in spades, so must one be prepared with learning how to deal with the cons that show up. And trust me, they will.[read more]
How to Transition from Entrepreneur to Part-Time Blogger
Blogging is a great way to gain online recognition, but there are plenty who only write to promote themselves or their business, thinking that people want to read an 800-word advertisement; trust me, they don’t. So to help my fellow entrepreneurs, here are a few pointers I’ve picked up.[read more]
What's the Secret Formula to Blogging Anyway?
A blogger plays by the SEO and keyword rules. A good blogger couples careful research with an engaging topic with their opinion included in the mix. And a great blogger knows how to mix all of these with a fierce writing skill set and voice that gets you all hot and bothered while reading – and ready to come back for more.[read more]
How to Write Good Content
I believe the love/hate relationship with writing exists because writing requires both inspiration and perspiration. I’ve found that it’s important to have a balance of both in order to create compelling content on a consistent basis.[read more]
Why Writers Should Have a Personal Blog
A personal blog can help writers improve their writing style and voice, find their own niche, and stay passionate about their craft. And as social media continues to grow, a blog helps writers maintain a competitive edge.[read more]
Should You Major in Social Media?
Is it worth it to take out a student loan to study social media instead of a broader major in say, marketing or communications? An attractive idea on paper, but you’re better off skipping it in favor of a more established area of concentration and pursuing working on your blog on the weekends for several reasons.[read more]
Is Hashtag One Word or Two?
Last October, actor Ralph Fiennes made headlines by claiming the truncated text of sites like Twitter is eroding the English language. Is he right – is social media destroying words and, as a result, the way we write?[read more]
What Paulo Coelho Can Teach You About Storytelling & Writing
"...a post over on Tim Ferriss' blog featuring a podcast interview with one of my longtime inspirations as a writer - Paolo Coelho. His book The Alchemist is a life changing experience for anyone I know who has read it (including me). So when Tim published his interview, I immediately listened to the whole thing. I highly recommend it."[read more]
The Savvy Way to Get Started on Your New Website.
I submit the savvy way to get started on a new website is to pickpocket ideas wherever you can find ‘em. Now before you go and call the plagiarism police on me, give me a few paragraphs to explain.[read more]
Phil Simon on The Age of the Platform - Video Interview by Jay Baer
Jay Baer from Convince & Convert interviews prolific author, public speaker, consultant, and futurist, self publisher Phil Simon.[read more]
The Ideal American Entrepreneur Type Thing... Traditional Publishing Discussed Through Social Media
"The ideal American entrepreneur type thing" features podcaster and online book reviewer Alex C. Telander, bookbanter.net/. Part of Elastic Lab's Culture of Content Creation series on digital content creators. Filmmaker: Alex Simpson[read more]
17 Tips To Shorten Tweets
Concrete examples and tips to get your message across and stay under 140 characters.[read more]
How To: Be a Great Blogger When You're Not a Great Writer
Even if you're not skilled at writing pretty sentences, you can use these tips and tricks to be a successful blogger.[read more]
Are You Afraid to Write Your Social Media Content?
Every business I've worked with, every nonprofit organization I've consulted, and every group I've trained shared the same concern with me: "Social Media is great, and I know we should be blogging and tweeting, but where am I supposed to find relevant content and how am I supposed to KEEP finding relevant content?" There are many...[read more]
Choosing the Right Price for Your Brand-Building E-Book
Today's self-published authors have more control over the selling price of their books than ever before. As a result, choosing the right selling price has become a critically important task for authors writing and publishing books to build their personal brands.[read more]
How To Write a Blog That Others Will Want to Read
For many of us, fortunate or cursed, as we may be, writing is like breathing, in that it’s something we just can’t do without. I believe that the truly great bloggers, like all writers, have a physical and emotional need to write - it’s as simple and as complicated as that.[read more]
Writing in Twitter’s Shrinking World
In my corner of the world, it seems that everyone is on Twitter. All of my friends are Tweeting. Somedays, it feels like almost everyone in the ad/digital/marketing industry worldwide are Tweeting. And all this activity is contained within my little old 17″ screen. It’s an incredible shrunken world … all at my finger tips. But that’s not...[read more]
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“Hi Jim,Thanks for the write-up! Our technology sits on the retailer's entire site, including their checkout success page so some of the data may not be what's expected but is based in reality. Moral of the story is, every retailer needs to measure their sharing experience more closely to figure out what works for them so it can be optimized as it is dependent upon vertical and their ...”
“Hi David, thank you for the article. I'll be ordering your book! In the meantime, could you just clarify one point?: the distinction between "citation (where your website and brand are mentioned) and interaction (how your website is linked to)". I would have expected that interaction would mean also user interaction with your content, such as comments on a blog post, +1 on Google Plus, ...”