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Writing for the Online Reader

April 17, 2014 by Brennan Girdler

Writing for the web.

The online reader is busy. Between newsfeed scrolling and bookmarked, content-heavy websites, there are plenty of distractions out there in the big online ocean. To counter the screen-induced ADD readers of today, we’ll have to shape content around their expectations.[read more]

A Copywriter's Toolbox: Essential Books, Websites and Programs

April 17, 2014 by Lauren Parajon

What does a copywriter need?

Every craftsman or craftswoman has a toolbox – a collection of items essential to getting the job done right. As a copywriter, I’m no different from a carpenter in this regard, except that instead of using a saw or a sledge hammer to whip wood into submission, I use reference materials and word processing programs to carve thoughts into blocks of words.[read more]

How to Write Great Content for Your Infographics

February 28, 2014 by Julia McCoy

Content for infographics.

Needless to say, a powerful infographic can greatly boost your organic web search ranking. In order to succeed with your infographic, it’s very important to choose the right idea to begin with – one that matters to your audience – then make sure the actual content is informative, compelling and tight.[read more]

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Content Marketing Minds: The Magic Smoosh-3 Plan for Killer Content

February 28, 2014 by Barry Feldman
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Content Marketing Minds column.

Up for a shortcut? Here's a lesson on how to swipe, smoosh, smooth and spice up source material to create original content. It's perfectly legit. If you're struggling to get started on a blog post, give the magic smoosh-3 plan a try. Don’t get me wrong. I’m not trying to suppress your creativity. I’m trying to give it a kick-start.[read more]

Writing in the Time of Algorithms

February 20, 2014 by Meghan Hunt

Writing and algorithms.

In 30 years, algorithms have replaced a lot of human workers...could writers be the next Red Shirts targeted by this technological, Borg-like assimilation? I'll never work as efficiently as a computer. Computers are incapable of empathy and sympathy. They may form sentences and write novels, but how much emotion can they communicate?[read more]

The Role of Long-Form Content in Brand Journalism

February 6, 2014 by Gini Dietrich

Long-form content in brand journalism.

But, let’s be real. We’re not all The Paris Review and we all have full-time jobs that don’t allow us the time to really dig into a piece of content that could take a week or more to write. So what to do? Truth be told, I’m testing the idea of taking long-form content and breaking it down into more manageable pieces by doing this very series.[read more]

3 Great Writing Apps for Distraction-Free Writing

January 14, 2014 by Angela Booth

Distraction-free writing? Is it really possible?

Writing can be hard if you’re not in the mood. Great writing apps can make it easier, especially those which allow you to create a distraction-free writing environment. I’ve explored many of these apps over the years; these three are currently my favorites.[read more]

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Online Resources for More Effective Writing

November 5, 2013 by Sandra Miller
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Perfecting your writing style requires a lot of practice, devotion, and attention to details. Besides creativity, writing also requires expertise in different writing styles, experience and streamlined skills. Not all audiences or writing styles can be covered with the same writing techniques you always use.[read more]

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Content Marketing Minds: Most Content Is Crap

October 24, 2013 by Barry Feldman
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Content Marketing Minds

Nearly every company, especially in B2B, now practices some form of content marketing. Most of it's garbage, junk—crap. How can you possibly succeed amidst today's deluge of crappy content? If you're serious about content marketing, we invite you to read, view, and enjoy the first edition of the new column "Content Marketing Minds."[read more]

Grammar Police: 12 Mistakes Nearly Everyone Makes

September 13, 2013 by Gini Dietrich
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As more and more organizations join the owned media way of marketing, the grammar police seem to be in greater force. Poor Sam Fiorella. Every time he writes something, he asks three or four of us to make sure he isn’t going to be crucified by the grammar police. It’s become quite comical and we enjoy giving him a hard time about it.[read more]

How To Write Great Headlines That Earn Clicks

July 18, 2013 by Shane Jones
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The headline will greatly influence your website traffic, bounce rates, conversions and trust. Millions of new blog posts, billions of new emails and thousands of hours of videos are uploaded online each day. However, only 20% of the people who see these new content pieces will make it past the headline.[read more]

Need Blog Ideas? Go Somewhere You’ve Never Been Before

July 17, 2013 by Ken Mueller
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Don’t just think about your business the way you always do. Look at it from the viewpoint of your customers. Look at it from the outside in. Don’t just think about the public facing aspects of your business or organization. Use your blog to take your readers into other areas; take them behind closed doors, into the basement, under the porch.[read more]

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Release Content Marketing's Unbridled Power

July 12, 2013 by David Goehst
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Fearing that content optimization will soon give in completely to social media platforms, videos and other methods of passing information, content marketers are chomping at the bit to refresh, reinvent or even reiterate their once ‘tried and true’ strategies.[read more]

Crowdsourcing Needs Expert Opinion

June 30, 2013 by Maryanne Conlin
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If you’re lucky enough to be working on a brand that targets your own demographic, this is an easy one: invite some friends over for a beer and test out your questions to see if you get anything resembling relevant answers.[read more]

10 Amazing Content Resources For Writers That You Must Get

May 24, 2013 by jon rognerud

Photo credit: Alan Cleaver cc

Everybody and everything keeps coming back to your websites when the magic of “quality content” happens. It’s called “stickability.” It’s what we all want. And, it builds trust and reputation. Yeah, Google loves that, too, now more than ever.[read more]

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So You Want to Get Creative in Content Marketing

March 15, 2013 by Kimberly Grimms

There’s a saying that’s been going around among content marketers since the rise of the internet. It’s whispered in hushed yet angry tones, passed secretly between one zombified content marketer to the next. Creativity is dead. Hard sell is the way to go.[read more]

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Create Artful Content Inspired by Literary Stars

March 15, 2013 by Monica Jade Romeri

The internet has fundamentally changed the way people discover and read content, and the field of journalism has unfortunately suffered and been irrevocably altered. Now is the time for online content creators to shine. Keep art alive in your writing—even blog posts, whitepapers and ebooks. Gain an edge, and let these featured literary stars inspire your content marketing.[read more]

How to Promote Your Blog Posts with Social Media Writing

February 1, 2013 by Neal Schaffer
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If you want your blogging and other content marketing pieces to help you meet business goals, you need social media writing and promotion as part of your plan. You have to reach out to the right audience in the right way using the right platforms.[read more]

5 Cons to Working With Guest Bloggers

August 7, 2012 by Heather Taylor
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Just as the pros of working with guest bloggers come in spades, so must one be prepared with learning how to deal with the cons that show up. And trust me, they will.[read more]

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How to Transition from Entrepreneur to Part-Time Blogger

June 20, 2012 by Deborah Sweeney

Blogging is a great way to gain online recognition, but there are plenty who only write to promote themselves or their business, thinking that people want to read an 800-word advertisement; trust me, they don’t. So to help my fellow entrepreneurs, here are a few pointers I’ve picked up.[read more]

 
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