About Social Media Today
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Facebook Interest Lists: Heard of 'em?
When you are done reading the news, simply close the list and start browsing your regular news feed. It seems like a great feature, so why aren’t more Facebook users taking advantage of lists? I have 3 theories. [read more]
"Am I Pretty?" Community Management for Tweens and Teens
What issues are facing teenagers in social media and how best to community manage this tricky age group. [read more]
Are Brands Royally Screwing Up On Social Media?
A recent study revealed some very telling things about brands, social media and how many are still not getting it. [read more]
Pining for Pinning
Before you get started with individual or enterprise pinning, educate yourself on snags that you may run into. Pinterest even offers idiot-proof etiquette recommendations for users. Are there copyright concerns with pinning and socially sharing other people's photographs and work? Of course there are! [read more]
Social Media Best Practices for Increased Engagement
If you aren’t getting the engagement you desire, you may be using your social sites incorrectly. So today, we’re going back to basics with a quick lesson in social media best practices for the top social networking sites. [read more]
Social + Product = Better Products
Social techniques can and should be used to change the way we do business. In this post, I look at how creators and designers of product can use social media to make better, more innovative products. [read more]
What to Be and What Not to Be? That is the Social Media Question.
Practically speaking, social media platforms are designed to be online communication channels. [read more]
Should Teachers and Students Be Allowed to Communicate Via Social Media? Follow Up
Should Teachers And Students Be Allowed To Communicate Via Social Media? [read more]
The Role of Government in Social Networking
We all certainly hope that our government listens and responds to legitimate criticism. It may be telling, though, to read through what some think the US government should be able to do within social networks. I had occasion to review a Broad Agency Announcement (sort of a pre-RFP) from DARPA (the Defense Advanced Research Projects Agency) entitled Social Media in Strategic Communication (SMISC). [read more]
A New Social Media Network for Healthcare Marketing Folks
A new startup social media network offers to provide brands in the healthcare marketing world with "symptom-targeted advertising.” [read more]
Stop Talking to Everyone – Spend Valuable Social Media Time on Influencers
When brands first start to market themselves with Social Media, they falsely believe that “likes,” “follows” and “impressions” are great indicators of success. Although that can be useful data, it’s only as useful as it is to say “one million people drive by this billboard every day.” It’s not indicative of success, just views. [read more]
Social Media Marketing Analytics - First Of An Exclusive 7-Part Series
Social Media Marketing and the measurement thereof is always a hot topic. In this exclusive 7-part series – which begins today I will delve into the wonderful world of Social Media Marketing Analytics (SMA) and help you better understand what it is and why it is so important. [read more]
3 Steps to Develop a Branding Strategy for Social Media
Having a social media strategy that fits into your overall marketing plan is vital to building a successful business'. Always keep your brand in mind. [read more]
4 Tools/Techniques to Help You Monitor Your Brand
So what are people saying about your brand in the social sphere? Do you know? Have you researched and listened to what is being said? How to get started monitoring your brand when you don't have a big budget for "customer buzz" tools! [read more]
Should Teachers And Students Be Allowed To Communicate Via Social Media?
A state law in Missouri, which would have prevented teachers and students from communicating privately over the Internet on social media sites such as Facebook and Twitter was temporarily blocked, but if the injunction is lifted, it could have national implications. [read more]
Google’s Social Network’s First Stumble
In what is turning out to be a very public, online debate, Google+ squares up with its members and tries to find a way forward on the online identity issue. [read more]
Where Will Google+ Find Its Sweet Spot?
Google+ has made a great start to life in the social networking world, but has it got the feature-set to contend with the current major players? [read more]
Breathing New Life into an Old Social Network
One big question that is eventually faced by all mature social networking sites is, “how do you breathe new life into an existing social network?” How do you take a site whose popularity and relevance has dropped off over time and revitalize it? How do you attract new members? How do you win back old members who used to be active but have moved on? [read more]
Social Media & Employment: 'Apply With LinkedIn' - The New Way To Get A Job
The world's biggest social networking site designed for business, LinkedIn, has this month launched a new plug-in that allows its users to apply for jobs with the click of a button. The 'Apply with LinkedIn' feature is aimed at both making the recruitment process easier for businesses and ensuring that those looking for... [read more]
Why Google+ Doesn't Stand a Chance Against Facebook
Facebook is a Predator. While they're not making any sort of move on Google+ right now, they've been working for years to put the right technology in place to make Google as an entire entity obsolete. [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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“Up until this point we have always understood content through the lens of the distribution channel it sat within. The channel, in fact, gave its name to the content (TV is a form of distribution but we think of it as a form of content) - or, as per your reference to McLuhan, "the medium was the message". The social media revolution is all about the liberation of content from its means ...”
“Alternatively, and this is what I believe, GM is simply not very good at Social. The easiest way out of that situation might well be to blame the tools, rather than the craftman. From what I've been observing, GM has been using Facebook, and especially their brand pages, as little more than a glorified megaphone. ”