About Social Media Today
audiece engagement
Have You Mastered the Art of Asking? [VIDEO]
the art of asking
How well have you mastered the art of asking? By asking people, you connect with them, and by connecting with them, they want to help you. This redefines the economics of many fields.[read more]
How Facebook Helps Brands Co-Create with "Prosumers"
Prosumers have emerged as a valuable customer for brands to engage. How can brands utilize social media tools to engage these fans and co-create content?[read more]
Four Ways Social Media has Changed in Five Years
Five years ago, social media was just beginning its meteoric rise. As a business owner, you were probably on social media personally, but perhaps there was little ROI you could see in creating a presence for your business.[read more]
A Consistent Brand Message Using Cross Platform Promotion (CPP)
Nowadays, brands have the availability of Cross Platform Promotion (or CPP) across all social media platforms. Promoting topics simultaneously across Twitter, Facebook, LinkedIn and hopefully Google+ all lend themselves well to CPP.[read more]
Are you spittering (=spamming) or truly engaging on Twitter?
While there are raging debates in the industry as to whether Twitter is a broadcast, or engagement medium, I strive for the latter. My rules for engaging on twitter are: (i) add value, (ii) be authentic, and (iii) do no blindly re-tweet.[read more]
Measuring engagement directly
I follow discussions of web analytics only peripherally, but it's hard to miss the continuing discussions of how to define engagement, including equations with a lot of terms or a few. Meanwhile, I'm constantly checking out new (to me) companies that may be doing something I need to know about. This week, I discovered a company with a...[read more]
Social Media Today
“Hey MikeThanks for this - just recently started using Zemanta! Have you checked out Pressjack yet? It allows you to create a link to an publication that you have curated from online content, and share this via social networks. There is a search engine within the interface where you search for topics / articles / existing content you have created like blog posts, then once you add each source into ...”
“Nice Post Kay, Cheers!Smooth user navigation is one of the important elements of qualitative user experience. Responsive web design also helps in enhancing the user experience for multiple device platforms and screen resolutions and moreover, maintains the look and feel of website across all the devices.Even Google recommendations also supports the presence of mobile website or at-least, ...”