About Social Media Today
twitter+spam
Twitter, c'est le temps du ménage de la rentrée
Cela va bientôt faire deux ans que je fréquente Twitter et j'avoue qu'il m'est très difficile encore d'en cerner tous les aspects tant le service est insaisissable et mutant. Ma collègue Michelle Blanc a repris une étude très pertinente de eMarketer sur le profil socio-démographique des... [read more]
40% de contenus inutiles sur Twitter. Et le reste ?
Quel types de contenus sont diffusés sur Twitter, et dans quelles proportions ? La plupart des non-utilisateurs vous diront qu'on trouve sur Twitter beaucoup de choses inutiles, un peu comme sur un Skyblog (j'en connais qui vont bondir)… Et vous savez quoi ? Ils ont raison de le penser. En tout cas pour les 40% de tweets... [read more]
Twitter ironise sur son piratage
Dans un post sur leur blog, appelé de manière ironique Someone Call Security, Ev et Biz, essayent de minimiser l'impact du piratage des données qu'ils ont subit. First, it's important to note how these documents were stolen. In this case, a Twitter employee used the same non-unique password on multiple services. A... [read more]
Twitterhawk could kill golden goose
If you like Twitter (and wonder why it was not overrun by spammers) prepare for this killjoy. I was alerted to it by an IABC colleague —through what else? Twitter— of a tool that could kill the golden goose. This crappy service, Twitterhawk is a way to turn it into a marketing machine. One look at what it promises and I can... [read more]
Social Media In Action - How To Use Twitter For Marketing and PR
Absolutely everything you need to know about using Twitter for Marketing and PR here. Thanks to @alisamleo [read more]
Pracitcal Guide to Avoid Twitter Phishing Scams
As an online network grows, it eventually attracts enough eyeballs to warrant the attention and efforts of spammers and scammers. Twitter has both. Over the last several days, Twitter has been hit hard by a Phishing scam. The only surprise is that it took this long to occur. The Wikipedia definition for phishing is: “the... [read more]
Are Twitter Conversations Dying?
Over the last month or two I've noticed a sharp decline in the amount of conversation occurring on Twitter. People are still using the service, for sure (witness the number of tweets about McCain's "ground noise and static" comment, in reference to protesters at the Republican Convention, within seconds of the comment for proof).... [read more]
What is Twitter Doing to Fight Spam?
Personally I have been receiving a lot of twitter spam during the last few weeks, specifically from a group of idiots who call themselves “the six figure team.” I am not even going to dignify with them with a link, I am just going to say that I hope one day they wake up to find that their computers have all been... [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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“Up until this point we have always understood content through the lens of the distribution channel it sat within. The channel, in fact, gave its name to the content (TV is a form of distribution but we think of it as a form of content) - or, as per your reference to McLuhan, "the medium was the message". The social media revolution is all about the liberation of content from its means ...”
“Alternatively, and this is what I believe, GM is simply not very good at Social. The easiest way out of that situation might well be to blame the tools, rather than the craftman. From what I've been observing, GM has been using Facebook, and especially their brand pages, as little more than a glorified megaphone. ”