music
Facebook adds "Listen" button to band and artist fan pages.
Facebook adds a "Listen" button to play tracks straight from artist and band fan pages. [read more]
Facebook’s Open Graph is Music to My Peers
"On stage during Facebook’s massive f8 developer conference this past September in San Francisco, Mark Zuckerberg introduced the world to frictionless sharing and the future of music. Freshly minted alliances with Spotify, Turntable.fm, Clear Channel, Rdio and many other services now feed the new “Music” dashboard that transforms friends into social DJ’s and music store clerks." [read more]
It's A Volunteer Mentality.... Teaching With Social Media
"It's a volunteer mentality" features guitar instructor Tim Wilson. Part of Elastic Lab’s Culture of Content Creation series on digital content creators. Filmmaker: Tim Wilson [read more]
It Has Leveled The Playing Field… Musically Speaking
Nicholas Stock is a video editor for Elastic Lab, a large-scale digital content company. Elastic Lab is developing production processes and program concepts to meet rapid changes in media and technology. We work with a nationwide network of filmmakers who are actively involved in social media. And we are applying our learnings to not only commercial work for national brands, but to original entertainment and art projects. [read more]
Spotify Is Not Your Dad’s Radio Station
"Let’s talk about something a little less polarizing today, shall we? Something like, say, how freaking cool Spotify is and that everyone should get (at the minimum) a free account?!" [read more]
Shazam at the Signal
Music-lovers have been Shazaming songs they can’t quite identify for years now. But what if holding up your phone to a speaker not only provided you that song name you couldn’t quite place but also unlocked exclusive video content and song downloads? That’s exactly what Bravo’s partnership with Shazam is doing on Platinum Hit. [read more]
How Emerging Music Artists Use Social Media
New media allows many amateur-to-professional quality musicians to publish their work, and also respond to their fans and critics. But such social marketing requires a commitment of time by someone - if not the musician then an avid fan or a contractor. Young musician Travis McDaniel is present on four different social venues. [read more]
From Music Hack To iPhone App - The Future Of Social Music
AudioVroom is a free app for iPhones, iPods and iPads. It allows users to exchange music profiles and share relevant music legally from the Internet. It is like having the world’s largest music collection in your pocket (millions of songs) and all of your friends’ favorite playlists to enjoy. [read more]
Can Coke Start A Trend To Make Inspiration A Form Of Co-Creation?
Coca-Cola partners with the rock band Maroon 5 in a social experiment to create a new song in 24 hours. Fans watch a live stream of the band working on a new song in the studio and contribute to the brainstorming process in real time via a Twitter screen broadcast live to the band. [read more]
6 Ways New & Emerging Music Artists Can Make The Most of Social Media
Social media has changed the way we discover, share and listen to music forever. There, I said it. Although it would appear that the music industry today is a collapsing giant, saturated with artists scrapping with all their might to sign a big record deal and get their records played, things are not as bad for new artists as it would... [read more]
What About All of Those Niched Networks? (20 lesser known communities)
Lately I feel like you can't find any news about networks with less than 10 million users or with anything other than a general purpose. If the niched networks are thriving, they're not getting much media attention. I used to be convinced that the niched social networks would be so strong that they would provide serious... [read more]
Links for 2007-11-15 [del.icio.us]
Warner Music Boss: We Were WrongUp is down, black is white, music industry admits it was wrong to go after customers!!! High-quality YouTube videos coming soon | Tech news blog - CNET News.comYouTube videos going hi-def on their website [read more]
Podcamp Toronto 2008 - February 23-24, 2008
Jay Moonah, of Uncle Seth and the Online Music Marketing podcast, announced today that registration for the next Podcamp Toronto is now open. Podcamp Toronto 2008 will take place February 23-24 at the Rogers Communication Centre at Ryerson University. If last year's lineup is anything to go by, this should be an amazing couple of days... [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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About Social Media Today






“Up until this point we have always understood content through the lens of the distribution channel it sat within. The channel, in fact, gave its name to the content (TV is a form of distribution but we think of it as a form of content) - or, as per your reference to McLuhan, "the medium was the message". The social media revolution is all about the liberation of content from its means ...”
“Alternatively, and this is what I believe, GM is simply not very good at Social. The easiest way out of that situation might well be to blame the tools, rather than the craftman. From what I've been observing, GM has been using Facebook, and especially their brand pages, as little more than a glorified megaphone. ”