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How Louis Philippe's Online Lifestyle Magazine 'The Label' Helped Build Its Brand Equity

April 13, 2014 by Prasant Naidu

'The Label' and Brand Equity

Louis Philippe (LP) has stood for its excellence since 1989, the time it was launched in India. The tradition of excellence dates back to the 60’s when the brand was first introduced in England, inspired by the golden age of King Louis Philippe of France.[read more]

The Major Disconnect Between Brands and Consumers When It Comes to Social Media

December 22, 2011 by Steve Olenski

A survey conducted by the Chief Marketing Officer (CMO) Council and Lithium, a social media tech firm, revealed a huge divide between what marketers think consumers want vs. what consumers really want when it comes to social media.[read more]

Social Media Strategy: Grow Sales, Build Brand, or Both?

August 17, 2010 by Daniel Hindin

Is your social media marketing strategy geared toward growing your sales or building your brand? Or are you trying to achieve both?Previous posts of mine about getting more comments on your blog and content versus conversation have engendered debate in the form of blog posts and comments regarding the value of...[read more]

I'm Not Dead Yet!

May 19, 2008 by Harry Hoover

Remember the scene in Monty Python's Holy Grail when the man tries to dump his still alive father onto the cart of dead bodies? The old man says, “I'm not dead yet.” That's what a number of once moribund brands are saying now. The May 19 issue of The New York Times reports that River West has acquired such recognizable...[read more]