About Social Media Today
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How to Make the Most Out of Your Social Media Buttons
Whether at the top of the home page, the very bottom in the far right corner, or on some other page altogether, it’s virtually impossible to visit a website that doesn’t have a couple of social media buttons secured within it somewhere anymore. [read more]
Social Media: The Final Frontier of Integrated Marketing Strategies
As technology has rapidly progressed over recent years it has become increasingly difficult to boldly go where no one has gone before; in marketing terms anyway. This article considers the value of viral marketing as part of your digital strategy. [read more]
ViDEO - How Johnson & Johnson Uses YouTube to Create Awareness
Robert shares the story and strategy behind the company’s successful social media activities. You’ll also learn how Johnson & Johnson’s social media communication is not just about the brand and how they create awareness with YouTube videos. [read more]
SchoolTube: YouTube for Students & Teachers – Private Video Communities
Sharing video content is an essential component of social media and more than often a key factor in assembling an award winning content strategy. Since YouTube paved the way for a public domain where a user can upload a video within seconds from their phone, it’s been tough to compete and stay relevant in such a vast space. This doesn’t... [read more]
3 Benefits of Answering YouTube Comments on Your Channel
It's just as important to respond to the comments of YouTube users on your channel as it is to respond to a wall post on your Facebook Page or a mention of your brand's Twitter account. Here are three main benefits of responding to comments on your YouTube channel. [read more]
The Vlogger Interviews: Ryan Abe [ForSkitsAndGiggles]
Ryan Abe
At 21 years old, Ryan is already a successful YouTuber. His channel, ForSkitsAndGiggles, has a subscriber base over 242,000, and his YouTube Partner revenues have made creating online video a full time job. More importantly, Ryan doesn't think of YouTube as simply a stop along the way. It's the place to be. [read more]
How to Optimize Your Brand’s YouTube Channel
YouTube has a new design for channels. Conversion is mandatory. According to the support documentation, the new look “makes it easier for viewers to find and watch content.” It does a lot more than provide a consistent design. It severely limits the ability to create a customized look for brands that are not partners. [read more]
How to measure ROI of online video
Tips on how to measure the ROI of online video campaigns. [read more]
‘United Breaks Guitars’ Launched Dave Carroll's Career in Social Media (video interview)
Within four days of the video’s posting on YouTube it had a million hits. Two and a half years later, it’s been viewed 11.5 million times and Dave Carroll’s name is synonymous with customer service. [read more]
Playing for Change -- and Going Social
When I first saw the original Playing for Change video Stand By Me on YouTube I was moved and fascinated and jumped for joy. Wow. As a music lover and collector of social media success stories, here was both music and social media triumphantly on display and coming together to support a good cause. I talked up the videos via social and... [read more]
YouTube Hits 4 Billion Video Views ... Per Day!
If you were in any doubt as to the power of Youtube and it’s popularity. This article from Reuters should put your mind at rest. According to the news corporation, Google’s video sharing website has hit a stunning average of 4 billion video views per day. An astronomical number when you consider that the site is only 6 years old. [read more]
YouTube Killed the TV Star: Why Online Video Marketing is Essential for Marketers in 2012
No other tool in your marketing toolbox delivers the bang-for-your-buck like video content. Awareness, Inc. shares insights to video marketing. [read more]
This is not how it always was…reflecting on the free exchange of information.
"This is not how it always was" features Sarah Weinstein, Matt Johnson, Steev Hise and Craig Hickman. Part of Elastic Lab’s Culture of Content Creation series on digital content creators. Filmmakers: Sarah Weinstein, Matt Johnson, Steev Hise, Jamie McLeod [read more]
It’s such a powerful tool…sharing stories that matter.
"It's a powerful tool" features filmmaker and homeless advocate, Jamie Jean. Part of Elastic Lab's Culture of Content Creation series on digital content creators. Filmmaker: Jamie Jean, facebook.com/TrainProductions [read more]
What is Online Marketing Strategy Exactly? - Inside the Mind Ep. 1
Inside The Mind is a fresh new take on Online Marketing Strategy. Humor, slick editing, and an awareness that not everyone enjoys hearing about marketing is what seprates this show from all other online marketing videos. "Ha! This is Great! Finally a video about Social Media and Marketing that isn't rediculously boring!" Johnny B. Truant. [read more]
Should Old Acquaintance[s] Be Forgot?
Old acquaintances should not only not be forgot, the good ones should be renewed. Why commit all your efforts to fishing for new connections when it's so easy to reel in some of the ones that got away? [read more]
140 Predictions About Social Marketing – 34 Experts on 2012
"Short of counting on miracles to lead our way, the team at Awareness connected with some of the best and the brightest in marketing to ask them the difficult questions around what 2012 has in its social marketing store for us." [read more]
Is YouTube Analytics Much More Than a New Coat of Paint?
YouTube has just launched its brand new look, which has brought with it a new look to YouTube Insight - YouTube Analytics. I explore whether the new YouTube Analytics is much more than just a pretty face. [read more]
This Cultural Subconscious Brain... We Call The Internet
"This cultural subconscious brain" features filmmaker Dennis Logan. Part of Elastic Lab's Culture of Content Creation series on digital content creators. Filmmaker: Dennis Logan, vimeo.com/user1539555 [read more]
Stop Wasting Time on Social Media
People often talk about how social media is a waste of time because they think of how much time it sucks from them, and they realize it's actually taking away from time they should be working as opposed to increasing their bottom line. To those people, I say "stop wasting time" and learn how to effectively use social media for profit. [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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“Up until this point we have always understood content through the lens of the distribution channel it sat within. The channel, in fact, gave its name to the content (TV is a form of distribution but we think of it as a form of content) - or, as per your reference to McLuhan, "the medium was the message". The social media revolution is all about the liberation of content from its means ...”
“Alternatively, and this is what I believe, GM is simply not very good at Social. The easiest way out of that situation might well be to blame the tools, rather than the craftman. From what I've been observing, GM has been using Facebook, and especially their brand pages, as little more than a glorified megaphone. ”