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5 Comedians That You Didn't Know Were Killing It on Social Media

April 11, 2014 by Matthew Kobach

Mindy Kaling and B.J. Novak.

Mike Birbiglia’s Twitter account is a diamond in the rough. While most comedians use their social media pages almost exclusively to promote their own work, Birbiglia’s account is full of funny quips about his own life and his frustrations with Twitter.[read more]

Using YouTube to Enhance Your Online Presence

March 28, 2014 by Brad Friedman

Enhance your online presence with YouTube.

YouTube can be an invaluable tool for enhancing a business’s online presence. With YouTube, you can develop your brand and also create awareness for your products and services. There are a number of templates you can use to create a short, entertaining video about the topic of your choice and include YouTube in your social media strategy.[read more]

Thanks to Google, YouTube Is Now a Viable Channel in Any Social Media Strategy

March 5, 2014 by Brad Friedman

YouTube is now a viable channel.

Your social media strategy got a big boost last year. Late in 2013, Google made sweeping changes to how YouTube treats people wanting to comment on videos. This is great news for businesses that may have shied away from YouTube, in spite of its many obvious advantages.[read more]

3 Content Marketing Strategies PewDiePie Uses to Dominate YouTube

February 18, 2014 by Matthew Peneycad

Content marketing strategies.

If you don’t know PewDiePie, just look at any list of top subscribed YouTube channels and look toward the top of the list. With over 22 million subscribers – only bested by YouTube category channels for ‘music’ and ‘popular on YouTube – Worldwide’ – there’s no arguing that this is what ultimate YouTube success looks like.[read more]

Which Social Media Sites Should You Be On, and Why?

February 12, 2014 by Natalie Sisson

different social media platforms / shutterstock

When people ask me which platforms they should be on, I have one answer for them that will solve all their problems: You want to be where your audience is. Yet there’s this tendency to want to be everywhere, even if your ideal customers aren’t hanging out there. I think the term they use for it these days is FOMO - Fear of Missing Out![read more]

How to Maximize Your YouTube Views and Subscribers [INFOGRAPHIC]

January 29, 2014 by Irfan Ahmad

How to get more YouTube subscribers (RealViews4U)

Did you know that after search giant Google and social king Facebook, YouTube is the third most visited website on the internet today? The team at RealViews4U designed this infographic that illustrates some simple and free tactics on how to give your videos a power boost and how to maximize your YouTube likes and followers.[read more]

On Google's Forceful Integration of Google+ with YouTube and the Online Backlash

November 21, 2013 by Prasant Naidu

New YouTube comments

Google has linked YouTube comments to its Google+ network, in order to ensure that “YouTube comments will become conversations that matter to you,” rather than conversations that you wouldn’t like to read. But the change has caused an uproar among YouTube users who don't take kindly to the forced integration.[read more]


“I Will Not Let an Exam Result Decide My Fate”: Using YouTube to Open Doors [VIDEO]

October 30, 2013 by Steve Rayson

using youtube to open doors

How do you get young people engaged in discussions about skills and careers? City & Guilds has taken to YouTube with its #OpenDoors campaign to engage with young people where they hang out. In the first ten days the video has received over 22,000 views on the City & Guilds YouTube channel.[read more]

Newsflash: YouTube Is Almost a Mobile-First Website

October 23, 2013 by Patrick Himes

Google’s numbers show that the way YouTubers are accessing the site is changing, and fast. As Josh Constine writes on TechCrunch, YouTube “is quickly going mobile, with [mobile] making up 40% of its traffic now compared to 25% last year.”[read more]

MixBit is Competition for Vine and Instagram Video

October 3, 2013 by Brad Friedman

MixBit works in a very similar way to Vine and Instagram video. To record, you just tap and hold the screen until you have finished recording your clip. Clips can last up to 16 seconds and can include as many as 256 clips in one video. This means that finished videos can last more than an hour.[read more]

Why Your Brand Isn't Ready for a YouTube Channel

September 11, 2013 by Cara Friedman

Are you ready for YouTube?

While there are tons of users on YouTube that are simply not ready to be there, the same can be said for brands. Establishing a YouTube channel is a big commitment. Before diving right in, you need to make sure you are prepared and capable of investing. Too often do brands encounter the following problems.[read more]


Did You Miss the YouTube Creator Playbook, Too?

September 11, 2013 by Amanda DiSilvestro

Somehow, the YouTube Creator Playbook slipped past me. It turns out that this cool, interactive reference page is the perfect way to learn everything you need to know about YouTube coming right from the source. It even lays out all of the most recent YouTube changes, so it’s a must-use for any marketer looking to get more involved with YouTube.[read more]

Should You Post YouTube Or Native Videos Onto Your Facebook Page?

September 9, 2013 by Will Sigsworth

Facebook vs. Youtube: pros and cons

Although Facebook has its own video uploading feature, allowing businesses to post videos on their Page, many companies still prefer to post links to YouTube videos on the site. So, which is better, a Facebook upload or a YouTube link? There are pros and cons for each.[read more]


6 Proven Ways For Optimizing Your YouTube Videos

August 15, 2013 by Craig Timmins

YouTube is the second most popular search engine, just behind Google. The opportunities this search engine alone offers are enough reason to get busy building and optimizing a YouTube channel for your business. The goals you should be looking for when creating a YouTube video are increasing conversion rates and brand awareness.[read more]

Top 10 Ice Cream Brands on Social Media [INFOGRAPHIC]

August 8, 2013 by Aaron Elliott

To extend their reach and engage with consumers, ice cream makers have ramped up their efforts in social media marketing and advertising. To mark the National Ice Cream Month celebration in July, TrackMaven and iStrategyLabs have released an infographic to show the most popular ice cream makers in the U.S. in terms of fans and followers on Facebook, Twitter, YouTube, and Klout.[read more]

The Second Largest Search Engine [INFOGRAPHIC]

August 7, 2013 by Aaron Elliott

All the milestones YouTube achieved in less than a decade has made it the world’s second largest search engine, and a key platform for online video marketing and advertising. The online video sharing service, developed by a trio of former PayPal employees in February 2005, now allows users to upload, watch, and share videos to each other and to other websites, such as Facebook.[read more]

How to Use YouTube Annotations [VIDEO]

July 29, 2013 by Brianna Smith

There is no one way to incorporate annotations into your videos. The best way is to test out different annotations, and adjust them as you see necessary. Also, do not add an annotation to a video and forget about it. Rather, make sure that annotations are always relevant and update them as you add new content![read more]

Using YouTube for Your Business

July 22, 2013 by shankar soma

YouTube business sectors

Videos, long or short, can have a positive impact on your website’s traffic or for conversion. Apart from reading content, consumers also love watching videos. This is easier to do, and hence gaining popularity, compared to reading a text-based advertisement. Are you using YouTube for your business?[read more]

YouTube & Slide Deck: How You're Doing It Wrong

June 17, 2013 by Liz Gross

Have you ever watched a presenter futz around with clicking on a hyperlink, waiting for a video to load, or apologizing because the internet connection in the space is too slow? Or worse, realized that there is no internet so their awesome video remains a figment of your imagination? That doesn't have to happen to you.[read more]


Getting Results With Video: What Makes a Successful Web Campaign? [WEBINAR REPLAY]

June 5, 2013 by Kelsey Arnold

     Interested in learning more about video and content marketing? Join us in Atlanta at The Social Shake-Up! We'll be discussing this topic and more in the panel "All Content is Social: Multiple Screens and The Consistent End-to-End Consumer Experience" on Tuesday September 17th. Use the code SMTLIVE and enjoy...[read more]