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budgeting

Facebook Video Ads: Aiming for Brand Budgets with Targeting and Reach

December 18, 2013 by Sara Flick

Facebook Video Ads

Facebook advertisements have been a go-to ingredient to for any marketing campaign for a number of years, but the advent of video advertisements in the news feed adds new possibilities for any business that actually wants to get their brand out.[read more]

The New Normal: Fast, Cheap, and Good

October 26, 2013 by Edward Boches

Advertising Innovation

The saying used to be, “pick two.” Fast and cheap, but not good. Fast and good, but not cheap. Cheap and good, but not fast. You get it. Anyway, whatever combination you were forced to choose, that is becoming a thing of the past.[read more]

Low Budget Video Production Successes [VIDEO]

September 15, 2013 by Neil Davidson

Low Budget Video Success

I love it when low budget video production does well online. It is proof of the potential democracy of the Internet and it means the little guy does stand a chance against the big brands. Here are some of my favourite low budget video successes – prepare to be inspired.[read more]

exclusive

How to Set an Effective Marketing Budget for Social Media Promotion

August 12, 2013 by Victoria Heckstall

Social Media Budgeting

Social media promotion is the future. Google continues to place more emphasis on social media as a means to increase your exposure in the search engines. Your marketing budget should prioritize social media because there are few people without at least one account.[read more]

Blogs win over mainstream media

February 3, 2008 by Dennis Howlett

This is almost completely off topic but I'll spin it back. Back in 2002, veteran blogger and RSS inventor Dave Winer placed a $1,000 bet that by 2007, bloggers would outstrip mainstream media as a Google searched resource. The actual bet wording said: In a Google search of five keywords or phrases representing the top five news stories...[read more]

The best way to budget?

December 20, 2007 by Dennis Howlett

I can't think of a single client who enjoys the budgeting process, especially at this time of the year when most ‘normal' people are in the party mood. So when I heard that a colleague is making his way to a budget meeting the day after the office party, it struck me as perilously close to ‘cruel and unusual punishment. But...[read more]

 
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