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Social media managers put their heart, time and energy into finding and creating great content to share online, but often the most important posts aren’t seen by their target audience- or even their most loyal followers. This post explains how content spreads (or doesn’t) and how you can maximize the chances of getting your content into the hands of the people who most need to read it.[read more]

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Just like being on a date, when you are tweeting away on twitter, one should also have proper etiquette. Rule #1: Don’t start a tweet with a hashtag. Let us see your thought, idea, comment, or story first.[read more]

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Obviously, if you own a company with an online presence or sell a product over the internet, you should be tweeting. But for the many of us who grew up in a time when the only thing that went tweet were birds, jumping into social media can be a bit difficult.[read more]

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Predicting what kinds of hashtags will take off and become the next biggest online meme is anyone’s guess but the power is in your hands to create it. So if the power is in your hands to create a hashtag, then why can’t you buy it? Can you own a hashtag if it tailored specifically for your usage, like a URL address?[read more]

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"As the economy in Europe and the US has stagnated, the content of tweets has grown more dismal. It's striking to see this because it demonstrates the social analytics that mediums such as Twitter can provide."[read more]

“Why should I be on Twitter? No one cares what I’m doing and I don’t care what they are doing.” This is the most common answer for people who aren’t currently using the social media platform when asked about it.[read more]

Tweets are limited to 140 characters, and it’s important to know how to use each of them.[read more]

Even though (to my knowledge) I am in no way related to Professor Lance Strate at Fordham University in New York, there's something about the Strate name that brings us Strates together. I have been following Prof. Strate on Twitter for a while, and, as coincidence goes, he is a professor of communication. In his latest post, “You...[read more]

The Wall Tweet Journal Twitterzine Set for Launch in May To Fill Niche as an Unofficial Knowledge Base for Twitter Fans  SMT members with a unique Twitter story to tell are invited to be Guest Bloggers The Wall Tweet Journal, [www.walltweetjournal.com] a Twitterzine created to help people understand...[read more]