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Author Rank: Check Your Authority With New Virante Tool

December 23, 2013 by Steve Rayson

Check Your Authority

The authority of an author will be an important element in determining content value in the new semantic web. While there is no Google author rank as yet, Virante and Mark Traphagen have introduced their own Author Rank tool to help assess author authority and value.[read more]

5 Ways to Bring Your Company's Images to Life

February 25, 2013 by Fraser Robinson

Did you know that of all the content that people share on social media, images are the most viewed and attract the highest levels of engagement? Here are some online tools for photo editing, meme making, gif production and infographics.[read more]

How to Shape YOUR Online Experience

November 28, 2008 by Susan Murphy

I saw a cool post this morning on Social Media Today from guest blogger Lena West of xynoMedia. She talks about how she personally deals with social media in her own workflow, and points out that “last time I checked, we each set the rules for how we interact with other people. Social media is no different.” Lena is so right...[read more]

If you think Facebook is for narcissists, let some real marketing shake you up

September 27, 2008 by Dave Allen

Click the image and watch the action… In today's Brave New World, beware of those amongst the social media chattering classes advising companies and brands who throw around phrases such as “you need a Facebook page” or better yet, buzz words like viral as in “you should make a viral video,” perhaps even...[read more]

Changing your marketing mindset: 12 steps to the interactive future

February 12, 2008 by Christian Smagg

We recently touched on the subjects of the many forms of web marketing tactics that could potentially be utilised as part of your digital marketing arsenal as well as the effectiveness and increased use of these online tools. So while we are on the topic of integrating innovative techniques into your marketing plan, let's consider this...[read more]