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negative comments
Turn Negative Online Comments into Business Opportunities
Have you heard the phrase: “Any publicity is good publicity” before? It’s commonly used in the entertainment industry to refer to actors who are in the press because of something bad they have done. While not necessarily how the actor may wish to be represented, being in the press means exposure. Exposure translates to opportunities... [read more]
How to Deal with Negativity Online
Last week I did a webinar with Lyle Fong, CEO and Co-Founder of Lithium Technologies and Ken Tuchman, Chairman and CEO of TeleTech. The event was focused on social business; specifically social CRM, social support and the intersection with business process outsourcing (BPO) providers like TeleTech. TeleTech and Lithium announced a... [read more]
Never, Ever Ignore Bad Comments In Social Media
Our firm was recently engaged to develop a social media marketing program for a national brand. We were in competition with two other agencies. While there were many, the primary requirement included having the capability to develop a seamlessly integrated marketing and social media program, deployed across multiple channels and... [read more]
Here's how one web designer deals with negative comments
by Heidi Cool This is a guest post from Heidi Cool, a web strategist and designer based in the Cleveland area. Heidi and I met on LinkedIn and discovered a Cleveland connection and shared habit of taking deep breaths and walking away from negative comments then coming back with a clear head in an effort to respond with dignity and... [read more]
“Mamá, tengo miedo a los comentarios negativos…”
El miedo es la aprensión a lo desconocido, al riesgo, a la amenaza. Nos asusta todo aquello que no sabemos, que no controlamos, que no dominamos en su totalidad. Todos lo tenemos, pero a medida que crecemos, vamos superando nuestros miedos, a golpes de experiencia. La madurez en los distintos campos nos ayuda a encajar... [read more]
How to avoid getting burned by negative comments
One of the biggest fears that blogging companies have is critical comments on blogs. The idea of seeing a 'you suck!' conmment on a blog is enough to make most company bloggers break out in a cold sweat. But negative and critical comments from blog readers can actually benefit a company IF that company acts smartly, and has a plan in... [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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“Up until this point we have always understood content through the lens of the distribution channel it sat within. The channel, in fact, gave its name to the content (TV is a form of distribution but we think of it as a form of content) - or, as per your reference to McLuhan, "the medium was the message". The social media revolution is all about the liberation of content from its means ...”
“Alternatively, and this is what I believe, GM is simply not very good at Social. The easiest way out of that situation might well be to blame the tools, rather than the craftman. From what I've been observing, GM has been using Facebook, and especially their brand pages, as little more than a glorified megaphone. ”