About Social Media Today
women
What Women Want - As seen in Tweets
Probably a post which will be interesting to many of us. 15,000 Tweets were collected that contained the phrase "women want". What do women value most when it comes to how they want to feel? What do women really love? How important is for women to feel special? And finally, can Tweets really tell us this information by applying Text... [read more]
The Role of The Social Media Maven
I’ve been writing over at Mediapost about the changes in the role of social media participants, in particular, female social media mavens. I’ve been calling them “Alpha Consumers” and talking about how they fill a niche that is not quite journalist and not quite consumer, though, they are, in a sense, both. As is always a benefit... [read more]
Study shows - Women still go to content sites when it matters
On the back of that last post about women and social media, here’s another perspective from Yahoo! and brand consultancy The Added Value Group. As South African website memeburn says, the study centers around Yahoo!’s business model which exists in online publishing. As a result, the findings show that women may ’share’ via... [read more]
How Women Use Social Media [Infographic]
Social media sites are having a powerful effect on our lives. It’s important for marketers to understand how people use social networks, and Ethan Bloch of Flowtown has created a great infographic that shows how women leverage the social Web, which sites they use, and how much/why they participate. Women are online and... [read more]
Survey claims to show women unmoved by brands on social networks...yet over half have befriended one
Marketing Charts has the results of an adtech survey n the US that claims to show that women are heavy social media users on one hand, but unimpressed by brand efforts on the other. 75% said that social networking sites don't influence what they buy, while only 17% feel positive about brands on social media. And yet, we have this... [read more]
Newsflash: There are more men than women speaking about tech
Guest post by Cathy Brooks, read her blog | follow her on Twitter There are more men than women in the tech and new media sectors… I know. Shocking. Joking aside, I thought it was time to take a slightly different whack at the conversational kerfuffle that's percolated yet again in recent weeks. Yes, that seemingly unsinkable... [read more]
An Opportunity for Speakers and Organizations
When we think about speakers' bureaus, it's useful to think that they are about the organizations first the speakers second. This will place the proper perspective for this conversation - hosted at this moment by Geoff Livingston at The Buzz Bin about why women do not seem to be represented fairly on speakers' rosters at conferences.... [read more]
Inspiring Words for Women's Opportunity
Last month 26 women from around the world took a moment to write an inspiring sentence. Each woman has shared something unique - please take the time to read the message on each slide.Here they are! THANK YOU to these amazing women for their contributions!Alison Spencer, IBM AustraliaAmy Palko, Less Ordinary, ScotlandAnita Pahor,... [read more]
Five White Men Talk About Social Media
Although I came of age at the height of the so-called Flower Power and Women's Lib movements, the extent of my feminist activism was trying to join a men's intramural snooker team as a freshman at Baylor University. Actually, that wasn't even my idea; the guys I hung out with in the Student Union wanted to draft me because I frequently... [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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“Up until this point we have always understood content through the lens of the distribution channel it sat within. The channel, in fact, gave its name to the content (TV is a form of distribution but we think of it as a form of content) - or, as per your reference to McLuhan, "the medium was the message". The social media revolution is all about the liberation of content from its means ...”
“Alternatively, and this is what I believe, GM is simply not very good at Social. The easiest way out of that situation might well be to blame the tools, rather than the craftman. From what I've been observing, GM has been using Facebook, and especially their brand pages, as little more than a glorified megaphone. ”