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Three Ways B2B Social Should Be More Like B2C

February 27, 2014 by Scott Gulbransen

b2c lessons / shutterstock

The lines between marketing to consumers, and marketing to a business-to-business audience, have completely been erased. B2B marketers must do three things to connect, break through the clutter and develop long-lasting loyalty with their customers.[read more]

There Is No More B2B or B2C: There Is Only Human to Human (H2H)

January 27, 2014 by Bryan Kramer

Human to Human (H2H).

Human beings are innately complex yet strive for simplicity. Our challenge as humans is to find, understand and explain the complex in its most simplistic form. This means you, marketers. Find the commonality in our humanity, and speak the language we’ve all been waiting for.[read more]

B2B versus B2C: An Online Community Taxonomy

August 21, 2013 by Vanessa DiMauro

b2b vs. b2c / shutterstock

Well-written, clearly targeted content will succeed, regardless of whether you’re talking to a B2B or a B2C audience. And while the approaches of B2B and B2C communities may vary, brands operating in both sectors can learn some tips and tricks from their counterparts.[read more]

B2B Marketing Strategies for 2013 and Beyond [INFOGRAPHIC]

August 12, 2013 by Douglas Karr

B2B marketing strategies

When we speak to companies that serve consumers, they always ask if we’ve worked with any B2C companies. When we speak with B2B companies, they ask if we’ve worked with B2B companies. In all honesty, strategies are very similar; it’s the numbers and the buying process that differs.[read more]

So You're Topical: That Don't Impress Me Much

August 2, 2013 by Katie Canton

Burger King hack: old news

Content planning is all about balance. It’s as true in the B2B world as it is in B2C, and it's something clients don’t always understand. You’ve got to balance quantity with quality, balance self-promotion with knowledge sharing, and balance topical with informative. Content marketing is a long game strategy.[read more]

Why Invest in Facebook Marketing

June 6, 2013 by Aaron Elliott

First of all, businesses should know what they want to achieve using Facebook as a marketing tool. Using Facebook is not a necessity for all businesses. In fact, some businesses, like those engaged in B2B, are probably better off using LinkedIn as their social media marketing tool of choice.[read more]


Communication: The Link Between Social Media and Sales

April 4, 2012 by Deborah Sweeney

Social media has completely revolutionized how products are sold, and yet there are still businesses that only use social media outlets to spam their followers with coupon codes and pointless blog posts about how great their business is. Back in 2010, a WhiteHorse survey found that only 52% of B2C business, and a mere 32% of B2B...[read more]


B2B, B2C or Just Social Selling? From SalesChaosTV

When it comes to social selling, is there really a need to distinguish between B2B, B2C or even B2Z? Not really, says SalesChaosTV co-anchor Todd Schnick, because what it really comes down to is one human selling to another. “These distinctions,” Schnick says, “are all crap.” Hold on there, counters co-anchor Dan Waldschmidt, don...[read more]


An Essential Key to Social Media Influence: Tell Your Story Well

February 10, 2012 by Joshua Leatherman

Photo by weefae via Flickr

We love stories. The greatest predictor of social media success is also the most challenging to master; it is the ability to tell a story well in very few words. A narrative must be intentionally developed and every post must become a building block that deepens and widens the story.[read more]

The Corporate Blog

January 20, 2012 by Brad Friedman

A corporate blog takes time to create and then maintain. You are focused on your ROI. You don’t really feel the blog is necessary but you’ve consented “because it’s what everyone is doing.” So, “Why are you moving forward with the creation of a corporate blog?”[read more]

Marketing Trends for 2013 and beyond

September 27, 2011 by Gareth Case

"We cannot underestimate the technology companies when it comes to trends. Just 3 and a bit years ago no-one even knew what the App Store was, yet now there are nearly 500,000 apps to download and more than 10,000 new ones submitted every month, and that’s not including Android or any other platforms. Be sure, they will re-write the rule book once more before the end of 2015."[read more]


Essential Rule #1: Social Media is Relational, Not Transactional

September 16, 2011 by Joshua Leatherman

Social media produces the highest return-on-relationship, and the lowest return-on-salesmanship.[read more]

The Rules of Branding

September 14, 2011 by Dominique Ellis

Branding. It’s what smart businesses do when taking their marketing to the next level is the order of the day. But there’s more to branding than getting your message broadcasted the right way.It’s time for some class rules.[read more]


Social Media for Business is About Giving, Not Taking

August 23, 2011 by Michael Zimmerman

Many organizations – and particularly businesses – still look at social media and wonder, “Where’s the value?” From their perspective, social media fails to deliver the goods. And the bad news is, from their perspective, it probably always will – because the question “What can I get out of social media?” misses the very point of social...[read more]


How to End the War over Social Media Marketing Governance

August 18, 2011 by Michael Zimmerman

A great rift has emerged between those who control the technologies of social media and those who possess the wisdom to guide communications. If this war of governance were to end with either side vanquished, then peace would surely come at the expense of prosperity. The answer lies in forging an unlikely alliance.[read more]

5 Free and Easy Listening Tools for Social Media Monitoring

April 11, 2011 by Jason Miller

5 Free and Easy Listening Tools for Social Media Monitoring and How to Use Them Effectively[read more]

What can you do today that can empower your customer using social media?

September 4, 2008 by Marc Meyer

“What can you do today that can empower your customer using social media”? I was asked this by someone who works for an Amazon owned company. Their customers in this scenario are B to B but they also have B to C. The question essentially was. How can we get more ROI from our customers utilizing todays social media...[read more]