psychology posts, articles, and infographics | Social Media Today
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The Psychology of Great Web Design

February 26, 2014 by Kelsey Jones

Know how people think and design for it.

As many a great graphic and web designer knows, human behavior is just as important to a new design as the required elements themselves. Knowing the normal patterns of the human brain can help your designs have more influence while conveying the right message to your clients’ target audience.[read more]

The Psychology of Influence [INFOGRAPHIC]

June 11, 2013 by Jim Dougherty

This is a fantastic infographic about the psychology of influence. A lot (if not all) of these are talked about in-depth in Robert Cialdini’s book Influence: The Psychology of Persuasion, but it’s a great visual primer of some of the psychological tactics that businesses use to sell you stuff.[read more]


Digital Strategy: 4 Psychology Tips to Improve Brand Messaging

July 26, 2012 by Richard Conyard

What constitutes ‘good’ brand messaging is a vexed question. With a plethora of definitions, delivery methods and platforms for engagement, digital strategists have their work cut out pinpointing audiences and effectively conveying brand worth in a way which has meaning and value for both client and consumer. The application of psychology can be very effective in targeting and strengthening message – Richard Conyard explores four key psychological techniques which, used wisely, can be powerful aids to digital strategy[read more]

Digital Social Hoarding: Do Influencers need psychotherapy?

May 17, 2012 by Christophe Mallet

Image: Robert Scoble/Flickr(creative commons)

In the case of Social Hoarding, people are collecting social objects, which can be broadly defined as online social interactions. More precisely, social hoarders are collecting push connections; any kind of online social attention to content they are posting, as opposed to pull connections who are the connections they get their content from.[read more]

The Motivation Behind 'I’m Facebooking'

September 14, 2011 by Kathleen Fatta

In today’s world we associate “social networking” with websites such as Facebook, Twitter, etc. There has been an enormous shift from physical or real, to virtual contact, and it has extended to businesses, and marketers. Online social networking has become a global phenomenon.  However, the concept has old roots in the simple...[read more]

What is Adding Value and How Does it Apply to Social Networking?

May 28, 2010 by Eric Tsai

As a social media advocate I often discuss adding value to the conversations, to the communities or to the relationships. I guess I assumed everyone already knew what the term means and how it applies to them until I started to get questions from people. So what exactly is adding value and how? Is it just an over-used marketing jargon?...[read more]