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customer communities


How Customer Communities Help Turn B2B Products Into Brands [Apple-Style]

August 26, 2011 by Joshua Paul

Find out why Apple's success is not about their features being better than the competition. Learn how your B2B business can build your brand using the same community building approaches behind Apple's rise.[read more]

Creating customer communities

December 16, 2009 by Headshift Blog

Anyone who follows my movements online will have noticed that I've been rather quiet recently. This is because I have, for the past month or so, been part of a Headshift team, which at various times drew upon the experience and skills of more than ten people, working to deliver a piece of strategic consultancy on creating successful...[read more]