relevance

tweeting tips

Never fear. You do not need to default to tweeting like a self centered, babbling idiot. Check out these 100 ideas to inspire, connect, entertain and delight your Twitter audiences.[read more]

updating blog content

Online consumers want their content to be crispy, tasty and satisfying. There are three common reasons why content marketing campaigns fall flat, and an anecdote for each.[read more]

That’s the nature of competing against Google and its algorithm changes. It’s cat and mouse. The pursuer and the pursued. That’s why any article or blog post that talks about Google and search engine optimization has to be paid attention to. Sometimes, and I mean sometimes, there can be nuggets or threads of truth that can help you get a leg up on two targets that are constantly moving in the digital space. The customer and Google search.[read more]

Whether we agree with them in principle or not, the topic of digital influence is only becoming more influential. Almost anyone with a social media profile is already indexed in at least one of the many vendors on the scene today. Consumers are trying to figure out what it means. Brands are realizing the promise of connecting to connected consumers.[read more]

The introduction of the EdgeRank algorithm caused some commotion for the Facebook world last month, and for brands, the repercussions were felt far and wide with many left wondering where a sizeable chunk of their fan interaction and wall post appeal had disappeared to. The algorithm does a great job of preventing users from being spammed with content, but the effect of this on brand reach is a new hurdle for many of the more established fan pages on Facebook.[read more]

There's a lot of focus within social media circles about the importance of influence. The bigger and more important issue is relevant, and how business can make their social media activities relevant to their corporate goals and objectives.[read more]

In January 2008 The ISC Internet Domain Survey reported the number of hosts on the Internet at 541,677,360.  As of March 2008 Internet World Stats counted over 1.4 billion Internet users globally.  As of May 2007 it was estimated that the web consisted of over 19.2 billion documents, 1.6 billion images, and over 50...[read more]

We have constructed a reality for ourselves that makes relevance the strategic endgame for our associations. The problem is that we live in a time of disruption induced by unabated paradigm shift. In today's world, relevance isn't the endgame, it's the price of admission. Let me put it another way. If we're not already relevant, we're...[read more]