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The Art of the Social Media Press Release

April 7, 2014 by Jesse Wynants

Social media press release

Unlike the average press release where you get 300 – 800 words to express your announcement, with social media, you might only have 90 characters, one image, or just seven seconds. Without further ado, here are five ways to get the word out using the social media press release.[read more]

Press Release or Not? 3 Easy Questions to Aid in Evaluation

March 28, 2014 by Marc Cowlin

Press release now?

Let’s face it, rarely a week goes by where a PR pro isn’t asked to write a press release announcing “BIG NEWS.” While PR professionals all evaluate these requests differently, there is one constant we all agree on: these requests don’t always make sense.[read more]

How to Write a Press Release for an Event

February 14, 2014 by Julia McCoy

How to write a press release.

If you want your event to shine and be well-attended by your target audience, you want to create a buzz by sending out a press release. But, with so many people on information overload via social media, texts, and emails, how do you generate excitement? What elements should your press release include or exclude?[read more]

Don't Die PR Agencies: What the Recent Google Changes Really Mean

August 25, 2013 by Gini Dietrich

PR and Google

A couple of weeks ago, ZDNet published an article called, “Did Google Just Kill PR Agencies?” While more than a bit, um, over-dramatic, it caused many people in our profession to freak out just a little bit. The answer to that question? A resounding no.[read more]

10 Press Release Alternatives

January 5, 2011 by Heather Whaling

More than a few PR people want to declare the press release dead; however, as long as reporters continue to ask for releases — and sometimes run them verbatim — the press release is alive and well. That said, a media release isn’t the perfect tool for every situation. Sometimes, other modes of communication are more effective. As PR...[read more]

The Press Release Page A New Approach To An Old Problem

February 26, 2008 by Mike Manuel

So I've never really considered the whole 'press release vs. social media release' debate an either/or situation. The way I see it, there's arguably utility and merit in both formats, as there are gaps and drawbacks. Frankly, I'm not convinced either approach is really the best way to think about news distribution on the web, and well,...[read more]

Social Media Releases In Action

February 13, 2008 by Brian Solis

I recently ran "The Definitive Guide to Social Media Releases," which has received some great feedback. Thank you everyone! Even though it's a blog post, it doesn't mean that its shelf life is merely limited to the brief period of time in between new posts. I'd like it to live on and evolve over time as we learn more about SMRs. And,...[read more]

Social Media Press Release Put on Trial

December 2, 2007 by Sally Falkow

Pros and cons of how to use a social media press release Greg Jarboe of SEO-PR started the trial over at Search Engine Watch, taking all proponents of the SMR to task and declaring that social media releases are a meatball sundae - a phrase from Seth Godin's new book on marketing.  Tongue firmly in cheek Greg cites...[read more]